Odisha TV or OTV is an Odia Indian Cable Television station. It is possessed by the Bhubaneswar-based Odisha Television Network. It was begun and advanced by Jagi Mangat Panda. Odisha Television (OTV) is the primary private Electronic Media in the province of Odisha. Sent off in 1997 in the twin urban communities of Bhubaneswar and Cuttack, the channel gradually spread to all significant towns of the state. It was changed over from link to a satellite station in December 2006.

Why advertising in OTV works

OTV makes for an excellent choice to advertise your product/service because of the following features it offers:

• Affordable pricing

  Being one of the most-watched channels in India, OTV comes with an affordable pricing model to help advertise a product. It facilitates advertisers to get a wide reach among the Indian television market at a reasonable rate.

• Contextual and Contemporary concepts

  The shows broadcasted on OTV come with contextual and contemporary content. With a wide range of shows from comedy shows like ‘The Great Odisha Political Circus’ to ‘Khola Katha’ to ‘Bastu Bichara’, it covers historical, mythological, comedy, and various other genres. This means that a particular Advertisement if showcased can reach people from different backgrounds and age groups.

• Highly appealed and engaging channel

  The channel has shows broadcasted from every genre. Kids, adults, and even old people are the viewers of OTV. It also has a rich choice of TV shows produced which leads to a high engagement rate. Due to the excellent collection, viewers are ought to stick to their TV screens and hence can come across your brand advertisement at least once.

Why advertise on OTV

These features of OTV make it more efficient for advertising platforms:

• Shows of different genres covering the interests of everyone are showcased on OTV
• OTV has extensive viewership across all age groups
• OTV Advertising Rates are comparatively lower than other leading channels
• Reach within the premium audience who can be your prospective customers
• National reach
• OTV Advertisement options for both prime time and non-prime time shows.

Prime Time

The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time

Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time

Ad Formats on OTV

These are the possible ad formats for advertising on the platform of OTV

• OTV Video Ads

  Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

• OTV Aston Bands

  Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

• OTV Brand Integrations

  This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

List of programmes to advertise on OTV

On OTV different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on OTV as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: https://odishatv.in/

Agency selection for advertising on OTV

Media Agency plays an important role in advertisement in OTV. As Excellent Publicity being a media agency we figure out that OTV is a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on OTV

• Share your requirements for advertisement on OTV
• Approach our efficient planners and executors and share your requirements for an advertising campaign.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on OTV.
• Receive the best quotes
• We provide the lowest assured rates with the best services for television advertising across various channels.
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Proof of Execution for advertising on OTV

Receive the Telecast Certificate from our end after the completion of the campaign.

FAQs

Q1. What will be the rates for advertising on OTV?

• You can contact our agency regarding the rates on advertising on OTV, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Q2. How many people will be able to see my ad on OTV?

• Advertisement reach depends upon your campaign duration and your overall budget for the ad.

Q3. Is agency necessary for advertising on OTV?

• Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

Q4. How will I know if my ad was run on OTV?

• You will receive the Telecast Certificate from our end after the completion of the campaign.

Q5. Can I choose to advertise on a particular show on OTV?

• Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.