History TV18

Advertising in History TV18

Advertisement on History TV18 is the finest choice. A+E Networks; owner of the American History channel; and History TV18 formed a joint venture to create TV18; a pan-Indian television channel that broadcasts shows. For optimal exposure; an advertisement can be broadcast on History TV18 during peak hours.

Key Insights
ChannelGenre Infotainment Language English

Advertising Options in History TV18

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Advertising on History TV18

History TV18 (previously known as The History Channel) is a container of Indian TV slot broadcasting programs connected with recorded occasions, infotainment, and people, claimed by a joint endeavor between A+E Networks, proprietor of the American History channel, and TV18, an Indian JV media bunch. It is accessible in five dialects in full HD across the Indian subcontinent.

Why advertising in History TV18 works:

History TV18 makes for an excellent choice to advertise your product/service because of the following features it offers:

 

  • Contextual and Contemporary concepts

 

The shows broadcasted on History TV18 come with contextual and contemporary content. With a wide range of shows from comedy shows like ‘Ansuni Kahani’ to ‘Vital Stats India’ to ‘India on four wheels’, it covers historical, mythological, comedy, and various other genres. This means that a particular Advertisement if showcased can reach people from different backgrounds and age groups.

 

  • Highly appealed and engaging channel

 

The channel has shows broadcasted from every genre. Kids, adults, and even old people are the viewers of History TV18. It also has a rich choice of TV shows produced which leads to a high engagement rate. Due to the excellent collection, viewers are ought to stick to their TV screens and hence can come across your brand advertisement at least once.

 

Why advertise on History TV18: 

These features of History TV18 make it more efficient for advertising platforms:

  • Shows of different genres covering the interests of everyone are showcased on History TV18 

 

  • History TV18 has extensive viewership across all age groups
  • History TV18 Advertising Rates are comparatively lower than other leading channels
  • Reach within the premium audience who can be your prospective customers
  • National reach 
  • History TV18 Advertisement options for both prime time and non-prime time shows.

 

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming.  In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

 

Ad Formats on History TV18

These are the possible ad formats for advertising on the platform of History TV18:

 

  • History TV18 Video Ads:

 

Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

 

  • History TV18 Aston Bands:

 

Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

 

  • History TV18 Brand Integrations:

 

This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

 

List of programmes to advertise on History TV18: 

On History TV18, different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on History TV18 as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: http://www.historyindia.com/

 

Agency selection for advertising on History TV18

Media Agency plays an important role in advertisement in History TV18. As Excellent Publicity being a media agency we figure out that History TV18 is a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on History TV18

  • Share your requirements for advertisement on History TV18 
  • Approach our efficient planners and executors and share your requirements for an advertising campaign.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on History TV18.
  • Receive the best quotes
  • We provide the lowest assured rates with the best services for television advertising across various channels. 
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Proof of Execution for advertising on History TV18

Receive the Telecast Certificate from our end after the completion of the campaign.

 

FAQs:

Q1. What will be the rates for advertising on History TV18?

  • You can contact our agency regarding the rates on advertising on History TV18, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Q2. How many people will be able to see my ad on History TV18?

  • Advertisement reach depends upon your campaign duration and your overall budget for the ad.

Q3. Is agency necessary for advertising on History TV18?

  • Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

Q4. How will I know if my ad was run on History TV18?

  • You will receive the Telecast Certificate from our end after the completion of the campaign.

Q5. Can I choose to advertise on a particular show on History TV18?

  • Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.

 

How to Get Started?

1
Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

2
Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

3
Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

4
Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

5
Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

6
Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising