For centuries, outdoor advertising also called as out of home advertising (ooh) has been a very effective communication and advertising tool. No other electronic advertising medium can match the reach and visibility of this medium. Even ooh advertising moves from static to digital to keep up with current times of the internet and technology, but the transformation is slow and steady in the Indian market. When creating an effective advertising strategy, ooh advertising is still an important part of the mix in ooh media. Another trending type of advertisement is (digital out of home) dooh advertising. Dooh advertising is more effective than ooh and billboards advertisements because it looks more attractive to the viewer. We will understand the importance of every type of advertisement in ooh media.

Know more about the Outdoor /out-of-home (ooh) advertising

Outdoor advertising was previously believed to be too expensive or unachievable for small businesses and solo practitioners. Still, it is now more inexpensive than ever and available in so many diverse mediums that almost any firm of any size may profit from it. In ways that digital and in-home advertising cannot, ooh advertising may help you establish your brand and market your products and services with the help of a good outdoor advertising agency.

As the market gets increasingly flooded with what customers see as 'unwanted' digital advertising, promoting your business outdoors may be advantageous in various ways. Understanding how to handle an ooh advertising campaign can be difficult, but using an outdoor advertising agency like Excellent Publicity will help you get your campaign up and running quickly and painlessly.

We as an experienced outdoor advertising agency can handle your campaign from beginning to end that will not only increase your productivity but save you time and money. We also help you track the progress and reach of your campaign and calculate the sales produced by your advertisement.

Excellent Publicity – The Best Outdoor Advertising Agency in India

Excellent Publicity is the top outdoor advertising agency in India amongst all the outdoor advertising companies. We stand out in ooh advertising and dooh advertising. As a competent ooh advertising agency in Mumbai and other areas of India, we specialize in billboards, bus advertising, hoarding advertising, dooh advertising, metro advertising and all other viable outdoor choices. We guarantee the best prices for all your Outdoor needs since we have served many customers in Mumbai being the best advertising agency in India. Our online planning tool is completely free to use, and it can help you create a custom strategy for your Hoarding advertising in Mumbai. Using mobile data, we assess the reach of each of your hoardings, metro advertising, dooh advertising, pillar branding, and bus shelter advertising throughout India. Throughout a campaign, it is monitored to ensure that the strategy is carried out as planned.

In Mumbai, there are numerous options for acquiring a plan for your hoardings advertising. Obtaining a list of hoardings, conducting a poll, and selecting the best options based on your needs are the conventional methods. Instead, you may contact us and tell us about your requirements to develop a campaign strategy for you. We will provide you the best affordable hoarding advertising cost. Being the best Outdoor hoarding advertising agency in India more specifically in Delhi and Mumbai, we complete the planning, on-site survey, selection of appropriate hoardings, and purchase at the correct price, printing branded material, mounting, and monitoring. Our Outdoor advertisement planning team uses specific technologies to ensure that the campaign runs smoothly and efficiently for each of these phases.

What Is It About Outdoor Advertising That Makes It So Productive?

Outdoor advertising is one of the oldest types of advertising, and marketing behemoths still regard it to be the most successful branding strategy in ooh media. Even there are ample of outdoor advertising companies in India. Due to its relevance and ability to attract more interested customers every day, outdoor advertising is the uncontested king of the advertising industry in India today. A handful of the many reasons why working outside is effective are given below:

• An advertising option available 24 hours a day, seven days a week, including print and digital media options.

• Through its uncontrolled and participatory approach, out of home or ooh advertising provides you with the benefit of branding without the stress of addressing a specific target audience.

• Outdoor advertising has an undeniable influence. According to research, all forms of outdoor advertising captivate 86 percent of consumers; therefore, companies rely heavily on this type of advertising to announce their entry into the market. Outdoor advertising is a very powerful and effective source of information about your business among people, breaking through the clutter of competing companies, thanks to its stand-alone exposure, larger-than-life approach, strong marketing, and promotional activities in ooh media.

• Ooh advertising has unrivalled cost-effectiveness. Outdoor advertising has one of the highest return-on-investments (ROI) in the advertising industry, second only to television. Ooh advertising is more efficient when more time and money are put into it. Many outdoor advertising agency are benefited by this.

• With each passing day, the time people spend in traffic increases, boosting their chances of spending more time around ads, resulting in more brand exposure.

• It is well recognized that outdoor advertising improves brand value and image. It usually includes bus advertising, metro advertising, hoarding advertising, bus shelter advertising. As a result, an increasing number of advertising firms are turning to outdoor advertising as a sure-fire way to boost a brand's ROI through ooh media.

• Since, the spectators are primarily focused on getting to their destination while driving and are most receptive due to fewer distractions; the brand image and message penetrate the onlookers' subconscious minds. Consequently, the brand has a larger resonance in people's thoughts and a better recall value, resulting in increased sales.

• There is no other kind of advertising that is as compelling as an outdoor ad campaign or ooh campaigns. You can assure increased consumer involvement and loyalty for your business by using the correct picture and messaging.

• Outdoor advertising guarantees a continuous and prolonged awareness to expand the brand's reach since it adds the aspect of increased receptivity and attractiveness, making other advertising alternatives such as radio, television, and internet platforms successful.

• Finally, location-based outdoor advertising is certain to bring in more consumers who are familiar with the business. More than half of shoppers engage in compulsive shopping, with just 13% going to stores with a specific list of items and brands in mind. Thus, outdoor advertising provides you a lot of leeway in persuading people to buy your goods since the ratio of individuals who see your brand's marketing and those who end up buying it is 11:9.

How to Organize a Successful Outdoor Advertising Campaign?

As outdoor advertising reaches beyond a specified range of target customers, a huge number of individuals may be reached with a few well-thought-out techniques. It will also increase engagements in ooh campaigns. The following are some of the techniques that might be used:

• Conduct a thorough ground survey of the region to determine the best locations for capturing the most traffic. If an advertising firm is engaged with your outdoor advertising campaign, feel free to request a ground data analysis and market research from them. As a result, the best places to position your advertisements are on the traffic lights that connect major highways, near a train station, malls, or even airports. This work will not only assure maximum brand exposure for your company but will also minimize the risk of your investment failing since you will know ahead of time where the most effective outdoor advertising locations are in a certain city. So that it could be easy to do ooh campaigns and ooh advertising.

• Newer designs and concepts clinch the sale when consumption and the influence of advertising are at their peak. Organically, creative and out-of-the-box branding expands the reach. The design will invariably generate a buzz among people and will have a high likelihood of being shared via word-of-mouth promotion. Bold designs, experimental digitals, and innovative marketing are excellent ways to leave a lasting impression on potential consumers.

• Examine your market's competition. This will not only help you obtain ideas and inspiration for your branding activities, but it will also help you maintain your brand and company ahead of the competition. Your rivals will assist you in gaining a thorough understanding of current marketing tactics and initiatives. As a result, they'll push you to come up with a more persuasive marketing strategy. However, be cautious not to take the rivalry too seriously by publicly criticizing your competitors in public forums, as this will do nothing to help your brand and will completely damage your company's name and image.

• However, regardless of your brand's branding or marketing endeavour, you should keep things simple. This allows you to communicate your brand's message in loud and clear tones, making it easier for consumers to understand the concept and meaning of your brand. Placing pictures and tag lines may be the key to immediate brand identification. They will become the brand's associated identity and the locus for the narrative of the brand's story.

Outdoor Advertising Price in India at Excellent Publicity for 2021

Excellent Publicity is committed to giving the most up-to-date information to its consumers. As a consequence, we make sure to update the advertising rates regularly. As a consequence, before planning your ooh campaign or any other campaign, double-check India's most recent outdoor advertising prices. Check out our website for the most up-to-date outdoor advertising pricing as we are the well known advertising agency in India.

1. Advertising on Bus Shelters

   Advertising in all the important nooks and crannies of the city is critical if you want to ensure maximum brand engagement among viewers. And, when it comes to important metropolitan landmarks, there are few sites as popular as bus stops or bus shelters. More than lakhs of people use bus services to go to their destinations every day. People rely significantly on a city's bus services for travelling to their employment, institutions, and marketplaces. As a result, it is reasonable to conclude that they are a city's lifelines. As a result, bus advertising becomes an important part of brand engagement initiatives.

   Bus shelter advertising is one such mode for ooh media. Bus shelters at key urban crossroads are also commonly employed as connecting hubs to various parts of the city. Thousands of passengers pass through these bus stops every day, and they also serve as commercial centres in cities. To serve the individuals who utilize bus services daily, various companies grow up around and around bus stops. As a result bus shelter advertising allows you to promote your company to both passengers and passers-by. As a result, bus shelter advertising makes it simple to market your product to people of various races and socioeconomic levels through ooh campaigns.. It could also be supported with bus advertising because a tier-2 and tier-1 city will have many buses for transportation.

2. Advertisement for the Resident Welfare Association

   RWA branding is the newest entry in the non-traditional outdoor advertising media alternatives. Branding in flats or residential societies is known as RWA branding or resident welfare association branding. Advertisers select lobby spaces, residential complex gates, outdoor places for kiosks, digital displays, and posters in the common areas of apartments, among other locations. In request, branding may also be done on the WhatsApp groups of the residential complexes. As a result, RWA branding is a powerful tool for advertising your company to certain demographics.

   RWA branding helps target special individuals since people from similar economic backgrounds live in the same apartment or community. Residents will come into contact with your business every time they leave or enter their homes, thanks to RWA Gate Branding. As a result, RWA Gate Branding specializes in personal branding. It has been proven that this has a major impact on people's purchasing decisions.

   RWA Gate branding promotes brand impressions among passers-by in addition to residents. As a result, RWA Gate branding is one of the most successful geo-targeting and hyper local advertising strategies available.

3. Advertising on Gas Station Pumps

   Most people think of hoardings and banners in big public spaces like malls and marketplaces when they hear the term 'out-of-home advertising.' The idea of ooh campaigns at gas station, on the other hand, does not even cross their minds. Outdoor branding has taken on a new twist thanks to branding at gas stations. For gas station advertising, hoardings, standees, banners, and other media are utilized in ooh advertising. Petrol stations are ubiquitous in metropolitan areas, and they may be found at nearly every major intersection. Additionally, car owners and drivers use these gas stations regularly. And so ooh campaigns could turn out to be fruitful at gas stations also.

   As a result of all of this, for an outdoor advertising agency gasoline pump stations are ideal sites for businesses to promote. The hoardings and standees in a petrol pump produce substantial advertising impressions when vehicle owners, drivers, and even passengers stop by to replenish their cars. Furthermore, fuel stations are generally clutter-free zones where your brand may readily stand out.

4. Advertisement through dooh (digital-out-of-house)

   Now days with the increasing competition, companies want their content to get highlighted on the hoardings or billboards. This could be perfectly done with the help of dooh advertising. Dooh advertising catches viewer’s attention very quickly as compared to pillar branding, bus advertising and hoardings. It has an additional advantage that it is very easily visible at night time while others hoardings and pillar brandings are not so much visible at night time. Outdoor advertising companies can choose over which ooh campaign they want to go with.

5. Hoarding advertising

   Excellent publicity being the best advertising agency in India is having expertise in hoarding advertising as well with dooh advertising. We will provide our clients the most affordable hoarding advertising cost being the best hoarding advertising agency in India. Hoarding advertising cost is an important parameter for the companies because most of the companies are interested in ooh campaigns in the cities having ample population. Hoarding advertising could turn out to be the best alternative from ooh campaigns.

6. Ooh advertising

   Other than hoardings and billboards, ooh campaigns include metro advertising, pillar branding, and bus advertising which could be very effective in tier-1 and tier-2 cities. Ooh campaigns play a very prominent role in reaching to potential prospects through close view. With the increasing footfall in malls, parks, theatres pillar branding is gaining pace in the race. Pillar branding could be effectively used for non traditional promotion in colleges, schools and other institutions. Similarly metro advertising is also getting spotlight since last few decades with the increase in infra structure; metro advertising will have a competitive edge over bus advertising because of the more footfalls as compared to any other transportation. Excellent publicity is one such advertising agency in India providing service in ooh campaigns as well.

7. Billboard advertising

   In ooh campaigns, billboards are also of much importance. Billboards advertising cost could very less as well as high as any other advertisement hoarding cost. Billboard advertising cost depends on many parameters like location of the billboard, i.e. the central areas will have more cost and untapped areas will have less billboard advertising cost. Billboard advertising cost also depends on the type and size of billboard. Lighting billboard or bigger size billboard will have more billboard advertising cost while non-lighting and small size billboards will have less billboard advertising cost. This is also an effective way of ooh campaigns. Excellent publicity has a great experience in billboard advertising and is the best hoarding advertising agency in India. We will provide our clients with most affordable hoarding advertising cost.