Vicky Kaushal & Rashmika Mandanna unveil Birla Opus Paints' festive campaign.

Birla Opus Paints has announced its festive campaign, 'Naye Zamane ka Naya Paint', which translates to 'New Paint for the New Era'.

On to more cheerful news: the faces of the brand ambassadors for this campaign happen to be Bollywood celebrities Vicky Kaushal and Rashmika Mandanna. The campaign discusses the individualistic traits and special performance of Birla Opus Paints. The veteran actors Neena Gupta and Saurabh Shukla accompany them, blending the old element with freshness.

The campaign will position Birla Opus Paints as a "new" and "desirable" choice for consumers, rolling out the campaign across all platforms in Hindi and the major regional languages, ensuring extensive reach through a 360-degree activation strategy that covers TV, digital, out-of-home, print, and radio.

Rakshit Hargave, CEO, of Birla Opus Paints, said, "With our new campaign, 'Naye Zamane ka Naya Paint,' we bring out the performance of our product through an energetic cast. We believe this will ring a chord within our consumers and portray our innovative approach.".

Vicky Kaushal believes, "I really feel happy to be a part of the Birla Opus Paints family. I think this campaign brings vibrancy and colors to the lives of consumers in a very imaginative way, and working with Saurabh Shukla was a wonderful pleasure.".

Rashmika Mandanna echoed similar words when referring to the change in choices. "The campaign reflects my belief in making informed decisions. Partnering with Birla Opus is a great opportunity, and working with Neena Ji was truly inspiring," said the actress.

In all its star-studded cast and strong messaging, this campaign on "Naye Zamane ka Naya Paint" aims to inspire consumers to accept change in their living spaces.

Let’s dive into the benefits of brand ambassador advertising:

Better Visibility of Brand:

Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.

Credibility and Trustfulness:

Whenever any well-recognized and respected individual gives credence to any brand, then it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.

Emotional connection and brand loyalty:

The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.

Increased creativity and content development:

Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.

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