“Kaisi Jeebh Laplapayee," Centerfruit’s bold new TVC campaign takes the taste to next level

Centerfruit, the favorite brand for chewing gum, is back with a bang, promising to take your taste experiences to new heights. The latest TVC of the campaign, the one that takes the bold approach, is "Kaisi Jeebh Laplapayee," and the limelight has now shifted to its irresistible flavor. The campaign, directed by renowned Prasoon Pandey, has a quirky and humorous storyline that leaves a mark.

In this latest execution, the focus is on the power of taste, so powerful that it can influence not just one person but an entire situation. The commercial features a city woman stranded on a bullock cart, desperately trying to reach the airport in time. When all else fails, the bullock cart driver comes up with an incredibly funny yet creative idea that will make him deliver Centerfruit at a much faster pace. It is this clever blend of humor and ingenuity that makes the ad funny yet unforgettable.

The "Kaisi Jeebh Laplapayee" campaign builds on Centerfruit's long-standing reputation for delivering great flavor while injecting new energy into the brand. Pandey's direction brings just the right amount of humor and intrigue to make the ad entertaining and a true celebration of the product's irresistible taste.

This bold new step makes Centerfruit more appealing, showing that a great taste can be the solution to almost anything a stranded bullock cart.

Let’s have a quick look into the benefits of TVC ad campaigns:

Reach:

With the help of TV broadcasting, several people can be reached together at an extraordinarily high number.

Visual impact:

The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.

Brand recognition and recall:

The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.

Emotional bond:

The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.