Flipkart's Big Billion Days sale goes 3D: Experience mixed reality like never before!

Here's some out-of-the-box news. Flam has partnered with Flipkart to revolutionize the latter's much-awaited Big Billion Days (BBD) Sale experience, not with any MX Player or video ad, but with a collage of exciting mixed reality (MR). All it takes is a scan using the QR code in the advertisement, and users are able to enter into an interactive, immersive 3D environment that showcases Flipkart's vast products of televisions, turning a print ad into an experience.

MR experience is touch-oriented; a customer will be allowed to go through several products as he will be interacting. Hence, the user will be allowed to have a seamless transition to a direct landing page; such a feature prevents drop-offs and streamlines the purchase process.

Flipkart knows that it is not easy to cope with conventional methods in a crowded marketplace. This mixed reality experience marks a new dimension through which Flipkart can carve its way. This mixed reality experience transcends static advertisements and has much more to do with the customers' memories of the brand.

This collaboration stands as testimony to not only the innovation factor on Flipkart's part but also Flam as a pioneer in a mixed reality landscape. They are merging advertising with interactive engagement and are writing new benchmarks for interaction with customers. This innovation in the space of advertising has shown that successful campaigns have the power to create a brand memory rather than push a product out.

Let’s look into the benefits of the newspaper advertising campaign:

Greater consumer engagement:

The involvement of consumers by brand marketers is more because mixed reality immersion is interactive, engaging, and sticks around for longer than ordinary commercials. This interaction results in a much more meaningful bond with your brand.

Better brand differentiation: 

Mixed reality experiences make them look unique and innovative, allowing the brand to stand out from the general crowd. A consumer recognizes a forward-thinking brand willing to present something unique.

Improving conversion rate:

MR interactions mean better conversion rates. If a consumer can imagine how the product looks in his or her location and even touch it virtually, then most likely is the case for conversion.

More immersive brand recall:

The experiences generated by MR are deeply memorable, which could have a significantly boosting effect on brand recall. With engaging consumers through innovative storytelling by brands comes the chance of increased brand recall value.

If you want news paper advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.