Cleartrip's creative newspaper ad campaign promises exciting deals for travelers.

The novelty is that Cleartrip has launched an advertisement campaign related to the theme of happiness and adventure for the travel enthusiast. The advertisement starts with a saying so relatable that it grabs your attention: "If you are not happy and you know it, check this out." It catches the readers who are waiting for a break or a holiday.

This campaign merges well with Cleartrip's constant Big Billion Days, an event created to give a traveler deals that no one else can beat and experiences nothing like them. The idea that "Life won't pause, but you can" in the tagline successfully conveys how life can be messy and stressful for people, yet taking some time out to travel just isn't something to miss. The consumer needs to take time, inhale the refreshing air, and plan for another exciting adventure from one ordinary routine.

Vivid advertisement: It is not merely the tempting proposition that appeals to the customer but also feeds into the emotional aspect of travel. It speaks about the pleasure of discovering something new, making what one does not know an experience, and encountering a new place or city. That is the playfulness of the phrase: "Jhelo mat, niklo," literally "Don't just endure, break free," urges one to act whenever they feel trapped in their mundane worlds. The audience is addressed directly and invited to good use, making this moment turn traveling into their version of 'moral detox,' so to speak.

This campaign is timely and relevant because, suddenly, people would like to reconnect with the rest of the world. The ad calls on readers to check out rich offers diversity in terms of airline offer completeness as well as exclusive stays at hotels' incredible value.

So, the Big Billion Days have finally arrived, and Cleartrip has taken the billboards that just hang over the heads of misery to remind everyone that happiness is just a trip away.

Let’s go through several benefits of creative newspaper advertising:

More Noticeability and Impact:

Creative ads manifest eye-catching designs and formats that are unique in nature and, hence, are more noticeable with a strong impression and high message retention.

More Engagement:

Engaging visuals and interactive elements, coupled with compelling stories, draw readers into the ad and encourage them to spend more time with the ad and do something about it.

Different from Competition:

Innovative and different advertising segregates a brand from others and delivers a value different from others, thus strengthening brand identity.

Better Brand Perception:

These creative ads help communicate the messages of innovativeness and sophistication; hence, the brand's reputation and customer brand loyalty are enhanced.

If you want to create innovative newspaper advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.