Cashfree Payments launches 'Move Fast' campaign with Bollywood star Rajkummar Rao

Cashfree Payments launches 'Move Fast' campaign with Bollywood star Rajkummar Rao. One such milestone in the growth journey of this story comes about with Cashfree Payments designating Bollywood superstar Rajkummar Rao as the new brand ambassador. A very new brand campaign is out today, which coincides with the theme - "Move Fast" about which the company has announced an intent to enable business via faster and more effective solutions in digital payments.

The company offers digital film featuring Rajkummar Rao, where they explain how Cashfree Payments helps merchants scale their business seamlessly-from onboarding to smooth transactions and reliable customer support. The tagline 'Move Fast' is for speed, agility, and innovation, which suggests that the company keeps its businesses ahead of the curve as the world rapidly accelerates in digitization.

Akash Sinha, CEO and co-founder, of Cashfree Payments is excited about the association with Rajkummar Rao. "With Rajkummar on board, our 'Move Fast' campaign mirrors our mission of enabling businesses to move faster and change with growth. It is about speed of market change, empowering businesses to make changes that make them more agile and competitive in the marketplace."

Partnering with Cashfree Payments, the pioneer of India's fintech space, is inspiring and fulfilling. The platform's digital payment solutions are becoming inevitable for businesses looking to scale and move fast in the new world, according to versatile actor Rajkummar Rao.

Cashfree Payments refreshed brand positioning focus lies in catering to the diverse size of businesses through accelerated onboarding, rapid issue resolutions, and reliable settlements. With increasing momentum for the digital economy within the nation, Cashfree Payments emerges as the company on whom businesses can trust the efficient and reliable means for facilitating payment solutions that help business momentum.

Let’s have a look into the benefits of brand ambassador advertising:

Better Visibility of Brand:

Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.

Credibility and Trustfulness:

Whenever any well-recognized and respected individual gives credence to any brand, then it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.

Emotional connection and brand loyalty:

The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.

Increased creativity and content development:

Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.

If you want brand ambassador advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.