Campus Activewear announces Vicky Kaushal as brand ambassador: Showcasing style and individuality

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Sep 25, 2024

Campus Activewear Ltd., a leading Indian company that operates in the sports and athletic footwear market, announced that it has signed on Vicky Kaushal, an actor from the world of Bollywood, to be its new brand ambassador. In line with this association, he will embody something akin to his style and kinetic personality value, especially focused on Campus's purpose to encourage the young generation to find themselves without any inhibitions through sport or athletic footwear that is contemporary, comfort-focused, and stylish.

Vicky Kaushal is more about individualism and self-expression, just like every youth of present times. His journey speaks of commitment to truth, which relates strongly to the young who create their way with truth and intent for themselves with pure intent. Being a brand that has been designed for the everyday rule-breakers, it was perfect for this new generation.

Campus Activewear's chief operating officer, Nikhil Aggarwal, said, "Over the moon at having Vicky Kaushal as our new face for the brand. He truly has an effortless style with confidence and authenticity. This is perfect for Campus Activewear. We want to empower the youth to be themselves and have Vicky's signature sense of fashion resonate with our strong ethos of self-expression and innovation.".

It was with great glee that Kaushal spoke the words, "Campus Activewear has revolutionized casual wear because it wears comfort and fashion perfectly. I am excited to be a part of the Campus family, embracing their values of enabling people to believe that someone's life is possible through clothes that make them feel comfortable in their skin. It's more than just a fun way to play with personal style's bold, quirky fashion choices that describe the personality of the individual involved.".

Let’s glance at the benefits of brand ambassador advertising:

Storytelling opportunities:

Brand ambassadors are likely to share their personal experiences, which can be shared and related with the target audience so that the brand is more relativistic and memorable.

Improved image of the brand:

Affiliate marketing with a reputable ambassador boosts the image of the brand. Therefore, the newly acquired customers regard the brand as being reliable and trustworthy.

Influence through social media:

Ambassadors maximize the high profile on social media by spreading brand messages, further maximizing levels of engagement and who sees them.

Increased creativity and content development:

Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.

If you want brand ambassador advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.

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