One of the most prominent companies in the domain of fitness and nutrition, BigMuscles Nutrition, has, in recent days, partnered up with actor Asim Riaz as its new face. He comes with a distinct identity, starring in reality-based shows such as Bigg Boss and Khatron Ke Khiladi, and is an epitome for many due to his fitness pursuit.
This is after collaborating with cricketer Hardik Pandya and actress Nora Fatehi, all of which is a part of BigMuscles Nutrition's stride towards cementing its commitment to inspiring a fitness-driven lifestyle. Asim Riaz will give a new vibrancy to the brand's continued efforts at reaching out to a more significant audience base, especially in the youth segment that is now ever more conscious about fitness and well-being.
Founder and Managing Director of BigMuscles Nutrition, Suhel Vats is thrilled at partnering with Asim. "More than ever, everyone is on the need for a fitness-driven lifestyle, mostly from the younger generation. We aim to cover more people in the health and fitness conversation, and Asim's dedication to fitness rings perfectly in our song. We are ecstatic to have him on board as our brand ambassador.".
Riaz is also a motivational icon who has shared workout routines diet plans and fitness tips over social media, besides addressing the role of nutritional supplements for a holistic approach to fitness. He said, "My partnership with BigMuscles Nutrition underscores our shared vision of promoting health.". Where the focus is given to urging people to adopt regimes of fitness and exercise, teaching them about how supplements can push their fitness more quickly is very important. That collaboration will do wonders for tens of thousands of young minds reaching toward better health.
As BigMuscles Nutrition takes its step into empowering athletes and fitness enthusiasts across the globe, Riaz's endorsement will help the brand shine in future campaigns.
Better visibility of the brand:
Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.
Credibility and trustfulness:
Whenever any well-recognized and respected individual gives credence to any brand, then it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.
Emotional connection and brand loyalty:
The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.
Increased creativity and content development:
Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.
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