ACKO's bold move: Munna Bhai and Circuit's comeback digital ad campaign aims for round two of success

ACKO is back with a bang, bringing back the much-loved duo, Munna Bhai and Circuit, for the second round of their hit TVC campaign. After the tremendous success of their 2023 campaign, #HealthInsurancekiSubahHoGayiMamu, which garnered over 7.2 million views, the digital insurance platform hopes to recreate the same magic with a fresh twist.

This time Munna Bhai and Circuit are joined by Dr. Rustam Pavri, the wisecracking medical student from Munna Bhai M.B.B.S., as they tackle issues such as 'hospital rent that never ends', personal health insurance one should never miss beyond workplace coverage, and why to secure insurance at a young age is a 'life-time decision'. The ad is once again by the great Rajkumar Hirani. So, there's the same old magic of the iconic characters mixed with a lot of new messaging that blends in.

There is pressure to always outperform the first campaign on returning Munna Bhai and Circuit. Ashish Mishra, Chief Marketing Officer for ACKO, admits that the challenge of making the sequel is quite entertaining.

The campaign has already started making waves, with the first ad creating a massive 56x spike in app downloads. This time, ACKO is targeting media through connected TV, OTT platforms, YouTube, and Meta platforms where it wants to connect with its audience where they are most active, especially in top cities.

This campaign, while it marks a new step for ACKO in its evolution from its auto insurance roots to broader health, life, and travel coverage, it's also a bold statement of growth and innovation in marketing.

Let’s go through the benefits of a digital advertising campaign:

Specific reach:

Audiences can be targeted based on demographics, interests, and behavior, which consequently guarantees that the right type of people are being targeted.

Low cost:

Digital marketing is relatively cheaper than most traditional marketing techniques, and therefore, a much more budget-friendly campaign can be designed.

Real-Time analytics:

You can track performance metrics in real time; therefore, quick changes and optimizations are possible with a digital campaign.

Global reach:

Since digital marketing allows for worldwide campaigns, your reach may automatically increase as it spans even across far-flung markets.

Engagement:

With activities like social media, polls, and videos, an engagement with the public is better invoked.

If you want digital advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.