Overview
Top FM is a radio station operating across 8 tier II cities of Gujarat – Junagadh, Jamnagar, Bhavnagar, Veraval, Porbandar, Bharuch, Godhra, Mehsana – and 5 tier II cities of Jammu & Kashmir –Leh, Kargil, Poonch, Kathua, Bhaderwah. It is the first private FM radio station in all these cities. Attuned to its tagline ‘Jab Suno Top Suno’, the radio station features top RJs, unique programming content with regional flair and well-curated music.
Why choose Top FM for advertising?
Top FM makes use of the regional language Gujarati in Junagadh, Jamnagar, Bhavnagar, Veraval, Porbandar, Bharuch, Godhra and Mehsana as the medium of presentation along with Hindi. Advertising in regional language helps the brand in connecting with the audience at a more personal level.
Top FM can be an excellent advertising medium for your brand if you wish to advertise in Jammu.
Moreover, since most people who listen to Top FM are regular listeners, thus advertising through Top FM would allow the brand to have the benefit of repeated exposure leading to a better recall.
Top FM has a good popularity across Jammu & Kashmir as well as Gujarat ; thus, it can give your brands good reach.
Besides this, Top FM is a very cost effective and affordable advertising medium. Ad campaigns through Top FM can be executed with a small advertising budget as well.
The radio programmes on Top FM effectively appeals to all age groups and thus brands can target any age group with the help of this station
Advertising through Top FM is quite flexible. The brand can choose the specific time band in which they wish their ad to be played according to the audience they wish to target.
The cities where Top FM is operational
|
City |
Station |
|
Bharuch |
Top FM 105.2 |
|
Bhavnagar |
Top FM 93.1 |
|
Godhra |
Top FM 93.1 |
|
Jamnagar |
Top FM 91.9 |
|
Junagadh |
Top FM 91.9 |
|
Mehsana |
Top FM 92.7 |
|
Porbandar |
Top FM 93.5 |
|
Veraval |
Top FM 93.5 |
|
Bhaderwah |
Top FM 94.3 |
|
Kargil |
Top FM 91.1 |
|
Kathua |
Top FM 91.1 |
|
Leh |
Top FM 91.1 |
|
Poonch |
Top FM 94.3 |
The Advertising options in Top FM
- FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
- Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
- Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
- RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
- ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
- Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
- Multiple jingles: There can be more than one audio creative for advertising.
- RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
- Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
- Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
- Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
- Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
- Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
- Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
- RJ Visit: In RJ Visit thePopular RJ’s of a specific radio station visits the advertiser’s commercial location.
- Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.
The Process to follow for Advertising on Top FM
Following is the process to follow to have a successful radio advertising campaign on Top FM:
- Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
- Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
- Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
- Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
- Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
- Track a campaign: Receive log reports during the campaign period.
- Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.
Time slots to advertise on Top FM
|
Time |
Time Zone |
About |
|
7:00 AM – 11:00 AM |
Morning (Prime Time) |
The morning time band is considered a prime time and is highly recommended for advertisements due to the increased number of listeners in morning. |
|
11:00 AM– 5:00 PM |
Afternoon |
The Afternoon time band is considered a non-prime time due to its lesser number of listeners comparatively but music shows and major podcasts are played in this slot. |
|
5:00 PM – 10:00 PM |
Evening (Prime Time) |
The evening slot is considered a prime time and recommended for advertisements because the more number of commuters listen to radio in the evening. |
|
RODP |
Equal Division of Ad slots in Morning, Afternoon & Evening drives |
In RODP the advertisement slots is divided equally in morning, afternoon and evening drives |
|
ROS |
All Day |
In ROS the advertising time is allocated where it seems fit during the entire day. |
Why hire Excellent Publicity to advertise with Top FM?
Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012.Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Top FM provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.
Excellent Publicity is the best place to find what you are looking in an advertising campaign on Top FM across the nation.
So what are you waiting for, the best radio advertising plan is just a few clicks away.
For more details, contact us or write us at inquiry@excellentpublicity.com.