Radio Advertising Agency

Overview

In spite of all the changes in last few decades in the era of advertising world, Radio still remains the powerful and most effective advertising medium. Radio has come a long way since it has first started and made itself eternal. Radio ads agency reach a large no. of potential consumers and give businesses an easy and cost effective way to get brand recognition as well as measurable results. Here are some reasons why radio advertising agency is an effective medium.

Why Radio Advertising is an effecting medium?

• Geo-Targeting: Geo-targeting is targeting audience based on geography. One of the most beneficial advantages of Radio Advertising is that Radio can target both local and national audience. There are no geographical boundaries involved in this medium. Radio ads can be played on local stations and can also be widespread nationally. Simply put radio can target consumers based on their location ranging from as wide as the state to as granular as an address. Geo targeting is an important element so the advertisers can reach consumers in a particular region or locale.
• Contextual Advertising: Contextual advertising is another term for targeted advertising appears on Radio in which the content of an ad is directly related to the message you want to deliver to your consumers and Radio has proved itself the best advertising medium in this context. Radio advertisements can be modified and placed on a particular time of the day making sure it reaches the relevant audience.
• Build-in loyal audience: If you are looking for a built-in audience to promote your brand, Radio is at the top of the list. Most radio listeners listen to their favourite radio stations on a daily basis so as to prove themselves a loyal audience. Radio is a powerful marketing tool which perfectly explains the perspective of buying an audience instead of buying a commercial.
• Budget – friendly: It ensures your message reach the largest market segment and captive audience and generates best results in a very cost effective way. Radio is a viable marketing tool since its inception and still works best for advertisers due to being a budget friendly advertising medium.
• Time Band: Timing is everything. Radio advertising can be tailored to specific time of the day to ensure you’re targeting your desired audience at the exact right time. The entire day has been split into morning, afternoon and evening time bands by most of the radio stations in India making sure to place your ad at a particular time of the day to meet your requirements.
• Demographic Targeting: Radio works on the concept of marketing in terms of target audience. This includes the type of listeners you are targeting which are usually described in demographic terms that is the audience based on age, gender, sex, education, occupation, the type of music they listen, etc. Some specialized stations also have built in audience in terms of language preference.
• Repetition: Repetition is the key to increase brand awareness. Repetition in advertising serves to keep your business top-of-mind along with building familiarity and credibility. Repetition of your ad spot helps in building your brand and maintaining the existence in the market for a longer period of time.
• Reach: Radio has been around for decades now but it still catches signal and spread its wings everywhere. Radio’s existence is because it has a leading reach platform. Radio reaches more people each week than any other medium in India from urban modern population to rural ancient population and it also surpasses the people who use smartphones, and other wireless devices.
• Radio is Measurable: The component which attracts the advertisers to choose radio is that radio is measurable medium. Once the advertisers find a correct approach that works, they can easily scale the response and measure how successful the message is getting through.
• Radio is Memorable: Radio is one of the oldest forms of advertising. It surely takes a lot of creativity to entertain a mass audience but also has proved itself the most effective of all and has become an important part of our lives.

The ample of Advertising options in Radio

1. FCT (Free Commercial Time): FCT is the primary form of advertising on Radio commonly known as Radio Commercials in which Radio stations have fixed time slots to advertise in. Further the time slots are classified as:
   • Prime Time: In radio broadcasting there are basically two prime times, morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM. These two drives are considered a peak time due to the increased number of radio listeners in morning and evening.
   • Non-Prime Time: The afternoon time from 11 AM to 5 PM is usually considered a non-prime time due to comparatively lesser number of listeners during this drive. However talk shows and podcasts are played in this slot.
   • RODP: RODP is run on day-part. In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives so that a different type of programme can be placed for that particular time period.
   • ROS: ROS is run of schedule. In ROS the advertising time is allocated where it seems fit during the entire day.
   • Alternative days: Radio gives the flexibility to plan a campaign as it may seem fit to your brand and budget. The ad can also be played on alternative days or even skipping two days in between or just on weekends.
   • Multiple jingles: There can be more than one audio creative to ensure the maximum creativity to sum up all the requirements in same cost.
2. RJ Mentions: Popular RJ’s talking about your brand during the run time of a specific programme is a cherry on top. The famous RJ of a particular station spends 30-45 seconds talking about your brand.
3. Sponsorship Tags: Sponsorship tags are a great way to establish your brand and achieve additional credibility in the market. Sponsorship tags build a brand by associating itself with a radio station’s programme.
4. Time check: It is one of the easiest type of radio advertising which helps in building a strong image of your brand by sponsoring time check. Time checks are the best option for long term advertisements.
5. Roadblock: Roadblock in an advertisement form in which the campaign would run exclusively across the specific radio station hence it is an effective way to gain brand awareness.
6. Contests: Contests on radio are a great way to get user attention and engagement. An innovative and interesting radio contests are organised to get best responses from the listeners.
7. Interview: Radio is a one-on-one medium due to its ability to communicate with listeners. Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion. An interview can take place in the studio or over the phone.
8. Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office thus bringing radio closer to its listeners and target audience.
9. RJ Visit: In RJ Visit the Popular RJ’s of a specific radio station visits the advertiser’s commercial location.
10. Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence a post on their social media profiles proves to be great way of brand awareness and building consumers.

How to get started

Radio is very measurable medium, and works best with correct and processed workflow which we provide with effective techniques. Mentioned below is the process required for a successful radio campaign:

1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
2. Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
3. Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
4. Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
5. Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
6. Track a campaign: Receive log reports during the campaign period.
7. Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.

Time slots to advertise on Radio

Popular RJ’s in India

Radio Jockeys are the faces behind the voices who makes you laugh in your homes, giggle in your car and make your dull day bright by bringing music to your ears. Here is listed some of the most prominent Radio Jockeys in India:

Why hire Excellent Publicity for Radio Advertising Campaign?

“The name says it all”

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.

We at Excellent Publicity truly believe that client satisfaction is the main focus and mission of our organisation and thus, all our efforts are focussed on providing our clients with premium quality service in order for them to get the best results. With the large range of alternatives that we provide, our clients can flexibly choose the option that best suits their needs, message, brand and budget.

Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.

Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines and various others. Besides this we have worked with brands of all types and sizes to provide them with advertising services that has the best reach with their target audience. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image. With our flawless execution and dedicated efforts, we have never given our clients a reason to complain.

With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution.

For more details, contact us or write us at inquiry@excellentpublicity.com.

Radio Advertising PDF

Radio Advertising PPT