OVERVIEW
A place always beaming with vibrance, vigour, and life- Mumbai is one of the busiest and most visited cities in the country. Mumbai is known for its fast and busy lifestyle. Mumbai is the biggest metro city in Maharashtra, thus having a quite good population. the brands who want to increase their brand visibility, recall rate, awareness, and brand value should definitely consider Mumbai as one of the most important brand-building cities as it offers a lot of competition as well as opportunities to show creative advertisement. With various new advertising mediums like digital, the outdoor medium still stands tall to continue as an effective and efficient medium of advertising. Outdoor mediums are easily placed in busy crowded streets, along highways giving them a good reach and street presence to the target audience. As the reach expands, the awareness of the same is generated and there’s a possibility to capture the public’s eye frequently, leading to repeated exposure ensuring a better recall. It is one of the oldest and most widespread mediums of advertising, hence it has a history of bringing the brands the kind of response they desire. It is the most flexible medium since the innumerable options open up a platform depending on their location, illumination, the material of the display, etc. to manage the campaign well within the budget.
Options Available For Outdoor Advertising In Mumbai:
Hoardings: Hoardings display ads that are intrusive and do not require a viewer’s consent to convey the message across. It is the number one advertising platform placed along most highways and streets to give the brands a good reach and presence in the market. The creative can be placed in specific locations, depending on the audience the brand wants to target. The outdoor advertising agencies in Mumbai also have an upper hand in Hoardings as these are posted at a height and can reach not on the people driving past them but also the people traveling in the metro as well. It is seen that 71%of people read the hoardings carefully while driving or passing by and learn about events or newly open places to visit. There are 5 types of Hoarding:
- Billboards
- Unipoles
- Wallscapes
- Hoarding boards
- 24 sheets
Also, hoardings are divided into three major categories: Front lighting, non-lighting, and backlighting.
BQS: These are also known as transit Shelter displays. Here, the ads are placed above the bust stops and the viewers are mostly people who travel by bus and passers-by. These types of advertising help the brands and companies to advertise their products on heavy commute roadways thus catching the attention of the people waiting for public transport. It is also very much useful in areas where there is a prohibition of large format advertising mediums. It provides a wider exposure in a short period of time, thus providing a perfect and excellent reach. It increases the visibility of brands and helps them to directly reach their target audience.
Gantry: This involves the placement of advertisements on billboards spread across the breadth of a road, where the advertising option lies on both sides of the structure. They are usually placed on highways and expressways and are seen by travellers on specific routes.
Pole Kiosk: These are structures that are made back-to-back on electrical poles in a row in the major cities and townships, and are perfect for compact advertising. Since they are placed at short distances, there is repeated exposure of the same to the viewers increasing the recall rate.
Unipoles: It is a large format advertising type that is placed atop a very high single pole. It is basically a billboard with an outline structure mounted on top of a single strengthen pole or column.
Traffic Booth: It is one of the most unconventional methods of outdoor advertising in Mumbai, where the creative is placed right on top of the traffic booths that are present around the prime locations of any city. They are put up on a cubical surface, where the creativity can be visible on all four sides of the cube.
LED Outdoor Display: This medium of Outdoor advertising is a relatively new trend of branding across India, it is more like a hoarding/billboard in terms of size, but instead of the regular print ads, the creatives are displayed on the LED screens. There is no requirement for additional illumination since they are clearly visible in the dark.
Petrol Pump Hoarding: This is an upcoming option in the field of Outdoor advertising, and is gradually gaining popularity among various cities across India. This is one location that witnesses countless vehicles throughout the day and is present within the cities as well as on highways, thus they are a good space for the brands to build.
Utility Branding: As the name suggests, this type of advertising makes use of the public convenience facilities built on roads, markets, and crossroads for the sole purpose of advertising. The most common way of Utility Branding in India is advertising across the walls of the Public Toilets.
Outdoor Advertising in Mumbai has a lot of options to get creative for promoting the brands. One of the reasons is the population of Mumbai and its fast-moving lifestyle. Any outdoor advertisement in Mumbai place in any corner has an impact on the crowd as Mumbai has a fast-moving crowd. People are known to adopt new trends and accept new products easier in Mumbai when compared to other metropolitan cities. As this city has so much exposure, visibility, the question comes to which are the best Outdoor Advertising agencies in Mumbai. There are many, but which Advertising agency in Mumbai provides the customer with the lowest prices for multiple Outdoor media options.
Questions like which is the best Outdoor Advertising Agency in Mumbai? Where to find the best Outdoor Advertising in Mumbai? Can be answered with Just two words that is Excellent Publicity
Excellent Publicity: An Outdoor Advertising Agency in Mumbai
“The name says it all”
“Outdoor advertising Mumbai” this search directly brings us to Excellent Publicity. Excellent Publicity is an emerging and fastest-growing advertising agency headquartered in Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one-stop solution to provide the best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning, and execution and can provide high-quality services at comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reaching the target audience successfully.
We at Excellent Publicity truly believe that client satisfaction is the main focus and mission of our organization and thus, all our efforts are focused on providing our clients with premium quality service for them to get the best results. With the large range of alternatives that we provide, our clients can flexibly choose the option that best suits their needs, message, brand, and budget. Having great experience in Cab advertising, Excellent publicity proves to offer the best brand penetration, recall rate, visibility, and large segment targeting for the brands.
Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines, and various others. Besides this, we have worked with brands of all types and sizes to provide them with advertising services that have the best reach with their target audience. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image. With our flawless execution and dedicated efforts, we have never given our clients a reason to complain.
With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution. Sit back and relax and let us help you to reach your brand goals by providing you with the best Outdoor advertising in Mumbai.