Advertising in Miraj Cinemas

Overview

Miraj Group, the conglomerate has seen success in various business verticals such as FMCG, Infra Development, etc. and yet again when they ventured into Cinema with Miraj Cinemas, back in 2012.

Since then, in a short time period of 6 Years, Miraj Cinemas has seen phenomenal development, having 100+ screens nationwide now.

Their strategy has helped them bag numerous accolades some of which are Fastest Growing Cinema Chain', 'Best Marketing Initiative' & Best Chain National (Below 20 screens)

Why choose advertising in Miraj Cinemas?

The advertising media options in Miraj are ample. When it comes to Movie Theatre Advertising, both Onscreen Cinema Advertising and Off-screen Cinema Advertising are successfully carried out at all Miraj Cinema Outlets. 

Miraj Cinemas has wide presence Nationwide, with more than 110 Screens in 40 Premium locations in Top Tier Cities in India. Due to their Top-Notch services and wholesome cinematic experience, they have created a recurring fine audience for themselves. This ensures that your advertising campaign reaches repeatedly reaches the right audience, thus garnering optimum response to your Advertising Strategy

Brand outreach through Miraj Cinemas

Advertising in Cinema, through Miraj, will lead to impressive brand outreach, considering the number of screens nationwide and their respective seating capacity.

State	No. of Screens	Seating Capacity
Chattisgarh	4	900+
Delhi(NCR)	2	470+
Gujarat	21	3,500+
Karnataka	3	900+
Madhya Pradesh	4	450+
Maharashtra	24	6,500+
Punjab	12	2,200+
Rajasthan	8	1,500+
Tamil Nadu	4	950+
Telangana	4	1,200+
Uttar Pradesh	7	1,700+
West Bengal	3	700+
Total Count	96	20,000+

Miraj Cinemas has a collective National reach of more than 20,000 people per show per day. Therefore, display advertising at Miraj Cinemas would ensure a high ROI for your advertising campaign. Clubbing this with their Off-Screen Movie Theatre Advertising,will lead to a successful execution of your advertising strategies, leading to a distinctive and widespread Brand Positioning amongst the target audience

The Branding options in Miraj Cinemas

Cinema Advertising Option	Description
Mute Slide	Static slide within the selected timeframe. It can be of 10 sec, 20 sec, 30 sec and so on.
Audio/Video Slide	Static slide played on screen with audio score in background. It can be of 10 sec, 20 sec, 30 sec and so on.
Ad Film	A video ad played on screen.

The steps in Execution

Mentioned below is the process required for a successful cinema campaign in Miraj Cinemas:

1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
2. Plan the campaign with us: We will assist you in terms of choosing cinema screens, right ad format, audience reach, ad length, campaign duration and latest movie list to have a successful campaign on-screen.
3. Receive the best quotes: We provide lowest assured rates with best services for Cinema Screens across India. The cinema advertising rates differ according to regular movie week, block buster movie week or mega block buster movie week.
4. Provide creative: Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in cinema advertising is jpeg for ad slide and MOV for ad film. Once you share the creative we will get it converted in cinema ad format with extra cost associated with it.
5. Creative Specification:

   Ad Type	Specification	Ad Format
   Slide	2048 (W) X 858 (H) pixel, Image: Minimum 300 dpi	Jpeg
   Video	High Resolution, Minimum 1080 dpi	.MOV or MP4
   Audio	High clarity	.WAV

6. Censor Certification: A censor certificate is mandatory before placing a video ad in cinema theatres. An advertiser can directly apply for censor certificate or we can provide it with extra cost associated with it. Censor certification process takes at least a week.
7. Go Live: See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.
8. Receive proof of execution: Receive inspection pass through cinema theatres during the campaign period. Inspection pass is used to inspect the ad being played in cinema theatre.

Why hire Excellent Publicity for Advertising in Miraj Cinemas?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services and accomplished advertising techniques to have remarkable cinema campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.

We deliver plenty of cinema screens across India so you can create cinema advertising and marketing campaign that best fits your message, brand and budget.

Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing.

So what are you waiting for, the best cinema advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.