OVERVIEW
Bhubaneswar the capital of Odisha, is a large city in East India. Bhubaneswar is characterized by its exponential growth and development and is not only coming up with better job options but is also being noticed by brands for their marketing and branding campaigns. The rapid income growth, growing urbanization, and the younger population of Bhubaneswar can be very effective for brands. Owing to the significant results that Brands have been able to achieve in Bhubaneswar, it has become quite an attractive destination. But when we compare it to the developed mega-cities like Mumbai, Delhi and Bangalore it still has a long way to go in areas of its infrastructure and technological advancement. Which is one of the best reasons it could be a perfect location for brands to develop their niche market in the city's initial developing stage. As Bhubaneswar is not commercialized like the tier 1, tier 2, and tier 3 cities, there is a lot of scope for potential demand and since it offers a low competitive environment the brands will also receive a first mover’s advantage.
But to make use of the opportunities that the city offers to the businesses here, they first need to communicate with the audience here in a manner that not only persuades them to buy their product but also creates a positive brand image and loyalty amongst the consumer. To do so brands have to focus on their marketing communication and invest well in it in terms of not just money but more importantly effort and talent. Because of this most brands both big and small prefer to manage their campaigns with the help of some advertising agency. But while outsourcing the marketing communications, brands must realize that the choice of the marketing firm is extremely crucial in determining the short-term sales as well as the long-term brand image which is why they must select the best one after careful evaluation of the alternatives.
Let’s answer the first question that comes to mind when a business looks into an advertising agency is what is the need to hire them?
Why Hire an Advertising Agency in Bhubaneswar?
When a brand thinks of advertising or branding strategy it requires designers, content writers, and others who will be planning marketing and branding from start to end. Thus, when branding in a city like Bhubaneswar which is at its developing stage, it requires a lot of new recruitments for planning the same. Rather than bringing in new employees better hire an Ad agency in Bhubaneswar itself, because of their native roots, they will be well familiar with the need, wants, and desires of the audience and with all their manpower and expertise can help the brands to set strong roots in Bhubaneswar.
When a brand hires Advertising agencies, they bring in a new objective and perspective on the marketing and branding strategy of the company. Also, when it’s an Advertising agency of Bhubaneswar itself they bring their in-house expertise as they partner with different people who excel in different fields of marketing and thus giving the agency an upper hand with a creative perspective.
Advertisement agencies in Bhubaneswar are the in-house agencies of the city. They have a lot of experience and know which are the latest technologies used in the city for branding. Thus, they help to plan the campaign with updated technologies, tend to be cost-effective and provide value for the money invested in marketing by the brands. Also, they provide trusted counselling to the brand for increasing their brand value and offer better media planning according to the need, wants, and desires of the people living in Bhubaneswar.
Now we understand why to hire advertising agencies. But another question here comes is which is the Best Ad agency in Bhubaneswar or Who is the best branding company in Bhubaneswar?
Excellent Publicity: An Advertising Agency in Bhubaneswar
“The name says it all”
Excellent Publicity is one such advertising agency in Bhubaneswar that performs well in all respects whether it is their low rates for the different media options that they offer their prestigious client base or their experience and standing in the market.
From its inception in 2012, Excellent Publicity has come a long way and is today one of the top marketing firms in the country. We at Excellent Publicity truly believe that client satisfaction is the main focus and mission of our organization. Thus, all our efforts are focused on providing our clients with premium quality service for them to get the best results. With the large range of alternatives that we provide, our clients can flexibly choose the option that best suits their needs, message, brand, and budget.
Through the course of our existence as an advertising agency, we have gained sufficient experience as well as expertise in media buying, media planning, and execution that has allowed us to serve some of the biggest global brands like- Google, Flipkart, Uber, etc. Besides this, our effective and innovative media buying strategy allows us to offer our clients the lowest possible rate for any medium through which they might want to reach out to their clients.
Even if it is the launching of new brands or rebranding or repositioning of a brand, Excellent Publicity has the solution for everything. Having great experience in advertising for the brands in Bhubaneswar, Excellent publicity proves to offer the best brand penetration, recall rate, visibility, and large segment targeting for the brands.