Advertising Rates in Express Healthcare, Website

About Express Healthcare Advertising

Express Healthcare, first published as Express Healthcare Management in January 2000, has grown to become the No.1 Business News Magazine for the healthcare industry. The editorial contents cover news, views, analysis, and interviews, under main segments: Market, Strategy, Knowledge, Life, Radiology, Hospital Infra, IT@Healthcare. Besides this, we bring out a quarterly publication, called In Imaging for the radiology and imaging segment. Express Healthcare is a part of the Business-to-Business (B2B) unit of The Indian Express Ltd

Rates for advertising on Express Healthcare
Express Healthcare follows the CPM Model ensuring that you are charged only when your ad reaches your target audience, making sure that your budget is not unnecessarily utilized. The rates would differ for various ad types. You can contact our agency and we can provide you with the lowest possible rates for Express Healthcare advertisements with maximum possible audience reach.
For Instream displays and Spotlight frames, it is charged as per the rates of CPC (Cost per click). If the rate is 8₹ CPC, then the amount you’ll have to pay is CPC*Number of clicks. For example the CPC is 8₹, and 1000 people see your ad. You’ll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price model is based on CPM- price per 1000 impressions). If the rate is 200₹ CPM, then the amount you’ll have to pay is CPC*Number of impressions/ 1000. For example the CPM is 200₹, and 1,00,000 people see your ad. You’ll have to pay 200*1,00,000/1000=20,000₹.

Types of targeting done on Express Healthcare
Demographics: Target audience based on their age and gender
Geography: Target audience based on specific state or city

Interest: Choose your audience based on their interests and preferences. Through interest-based targeting, you'll be able to deliver highly relevant messages to your audience.

Language: Advertising based on different languages preferred by your audience.

Devices: Targeting done based on the device audience use, right from affordable to premium devices.

Mobile Carriers: Targeting done is based on audience preferred mobile carriers.
Custom Audience: If you have an existing audience that you'd like to reach out to on Express Healthcare, you can do so with custom audiences. You can create a custom audience based on:
Advertising IDs
Email IDs
Phone numbers

Why advertise on Express Healthcare

Reach a larger audience
As more people are switching from traditional mediums to online platforms for watching shows, web series, and sports content. The amount of viewers is growing daily. Express Healthcare having 10 million+ subscriptions which make your commercial reach broader viewers.

Value for regional brands

As Express Healthcare provides a target audience as per geography and languages it is a boon for regional brands as wastage becomes minimum as compared to TVC or any other traditional mediums.

Use anywhere
Express Healthcare supports multiple devices like television, mobile phones, computer screens, and laptops. The audience has the benefit to use anywhere on the go

More high-grade ROI`
As your featured commercial is targeted at a specified audience, so there is minimal wastage of your advertisement investment, which in turn increases the rate of interest of your advertisement and very bankable for your brand
Improved audience targeting
Express Healthcare provides an option of advertising to the custom audience as per your target group where you can choose according to the geography, language, device price point,festivals. This improved targeting helps you to show your ad to your targeted audience only

High in demand
As OTT Platforms are high in demand, getting your advertisement featured on Express Healthcare Would be a plus for your brand to reach the already engaging audience. Also all the age groups are switching to watch shows on OTT platforms.
Express Healthcare Ad Formats
Pre-Roll Ads
These are 5-6 Seconds Video Clickable, Non-Skippable Ads, which play before the show/Movie Plays
Mid-Roll Ads:
These are 10 to 60 Seconds Video Clickable, Non-Skippable Ads, which play
During a Show/Movie/Live Sports Segment.
In-stream Display:
These are 10 Seconds static slideshows just before the viewer enters stream/ during streaming ad breaks.
Spotlight Frames:
Spotlight Frames - These are clickable Banner Ads present as the Second Fold on Entertainment Page, Sports Page.
How Does Gizbot AMP Advertising Work?
a. The mobile advertising network receives a request from the application on the user's smartphone to show an ad.
b. To choose the best and highest-paying ad, the ad network uses various algorithms.
c. The ad is then transmitted in real-time to the mobile app, where consumers may view it on their smartphone.
Why prefer working with Excellent Publicity?
1. Our team of in-app advertising experts at Excellent Publicity can use mobile app advertisements to associate your business with the relevant audience in your area. This not only improves your brand awareness but also increases traffic to your website.
2. We'll provide you up-to-date information on your user base, how your app is being discovered, and specific data and statistics on your performance during in-app marketing campaigns to keep your app going in the right direction.
3. Also, you will get a thorough, detailed report outlining the success of your campaign from start to finish at the end of each campaign.
FAQs
1. What is in-app advertising?
In-app advertising is a marketing technique for mobile publications in which app developers are compensated for displaying business advertisements within their app. Apps will drive not only mobile traffic but also increase worldwide media consumption. For companies and agencies, this makes in-app advertising a useful marketing channel. The in-app environment also allows advertisers to contact customers with pinpoint precision, thanks to advanced data tracking and user targeting.
2. What are the different in-app advertising formats?
a. Video ads – Interstitial video ads, rewarded video ads, instream pre-roll video ads, out-stream video ads
b. Display ads – banner ads, interstitial ads, native ads, medium rectangle ads

3. How to make in-app advertising effective?
● Learn about the mobile programmatic supply chain
● Select the best banners for timely reach
● Create an impact with interstitial advertisements
● Increase engagement with video ads
● Reap benefits of the private marketplace

4. Why is in-app advertising better for businesses?
Apps are attracting a growing amount of attention from customers. As per a survey, users spend over 26% of overall media time and 88 percent of mobile time in-app. There is no connection between the amount of time people spend in-app and the amount of ad money given to this medium. Unlike desktop or laptop computers, mobile devices are frequently used by only one person. This implies that the applications on a smartphone are strongly linked to the owner's personal life and daily activities. As a result, advertisers may establish effective and personalized advertising touchpoints in the in-app environment.
5. How can we consider an in-app advertisement viewed?
A mobile display ad impression can only be considered visible if it meets the following criteria, according to the rules:
● Time requirement
The pixel requirement must be satisfied for at least one continuous second after the ad display. This time needed is the same whether you're using a news feed or not.
● Pixel requirement
In the visible space of the device, at least 50% of the advertisement's pixels must be on an in-focus browser or a fully downloaded, launched, and initialized application.