The Economic Times is an Indian English-language business-focused daily newspaper. It is owned by The Times Group. The Economic Times began publication in 1961. As of 2012, it is the world's second-most widely read English-language business newspaper, after The Wall Street Journal, with a readership of over 800,000. It is issued simultaneously from 14 cities: Mumbai, Bangalore, Delhi, Chennai, Kolkata, Lucknow, Hyderabad, Jaipur, Ahmedabad, Nagpur, Chandigarh, Pune, Indore, and Bhopal. Its main content is based on the Indian economy, international finance, share prices, prices of commodities as well as other matters related to finance. 

Rates of In-App Advertising Using Economic Times

Economic Times follows the CPM Model ensuring that you are charged only when your ad reaches your target audience, making sure that your budget is not unnecessarily utilized. The rates would differ for various ad types. You can contact our agency and we can provide you with the lowest possible rates for M-Indicator  advertisements with maximum possible audience reach.

For Instream displays and Spotlight frames, it is charged as per the rates of CPC (Cost per click). If the rate is 8₹ CPC, then the amount you’ll have to pay is CPC*Number of clicks. For example the CPC is 8₹, and 1000 people see your ad. You’ll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price model is based on CPM- price per 1000 impressions). If the rate is 200₹ CPM, then the amount you’ll have to pay is CPC*Number of impressions/ 1000. For example the CPM is 200₹, and 1,00,000 people see your ad. You’ll have to pay 200*1,00,000/1000=20,000₹.

Benefits of Choosing Economic Time For In-App advertising

Apps are more popular and widely used than they've ever been. According to studies, smartphone users spend a lot of time using apps as they do in web browsers. TheBombay Times advertising accounts for a large part of total mobile ad expenditure, which should come as no surprise.

Given the Economic Times advertising's rising popularity and reach, it may make sense to include it in your campaign's marketing strategy. Bombay Times Advertising is less invasive than other forms of advertising because it fits in perfectly with the user experience. A well-designed ad on a mobile app that doesn't interrupt the end-user experience is far more likely to generate clicks, conversions, and sales.

Economic Times helps you target the audience by:

• Type of device
• Location
• Age
• Operating system
• Gender
• Wireless carrier

Why prefer advertising on Economic Times

• Brand Value

Economic Times is a reputed brand and has a stronghold in the media industry, being affiliated with Economic Times is going to give your brand a tremendous boost and have genuine respect in the market .

• Being everywhere

Media is notable targeted nowadays as an audience wants to be more specific and concentrated, without wasting their time, here is where Economic Times are different, they cracked and made them adjustable for every audience so they cover everything, so from cricketer to an actor, bank employee to businessman every audience can and is reading Economic Times

•  Being Audience specific

As it is a specific audience who follow financial market, so your advertising becomes very concentrated, which also makes you plan your commercial according to requirement without wasting many resources

• High in demand

As OTT Platforms are high in demand this day’s getting your advertisement featured on Economic Times would be a plus for your brand to reach the already engaging audience

• Read everywhere

Economic Times supports multiple devices like mobile phones, computer screens, and laptops. The audience holds the privilege to watch everywhere on the go. This lets advertisers provide versatility for promotion too.

• Reach a larger audience

As more people are switching from traditional mediums to online platforms for watching shows, web series, and sports content. The amount of viewers is growing daily. Economic Times having 13 million+ subscriptions which make your commercial reach broader viewers.

How Does Economic Times Advertising Work?

1. The mobile advertising network receives a request from the application on the user's smartphone to show an ad.
2. To choose the best and highest-paying ad, the ad network uses various algorithms.
3. The ad is then transmitted in real-time to the mobile app, where consumers may view it on their smartphone.

Why prefer working with Excellent Publicity?

1. Our team of in-app advertising experts at Excellent Publicity can use mobile app advertisements to associate your business with the relevant audience in your area. This not only improves your brand awareness but also increases traffic to your website.
2. We'll provide you up-to-date information on your user base, how your app is being discovered, and specific data and statistics on your performance during in-app marketing campaigns to keep your app going in the right direction.
3. Also, you will get a thorough, detailed report outlining the success of your campaign from start to finish at the end of each campaign.

FAQs

1. What is in-app advertising?

   In-app advertising is a marketing technique for mobile publications in which app developers are compensated for displaying business advertisements within their app. Apps will drive not only mobile traffic but also increase worldwide media consumption. For companies and agencies, this makes in-app advertising a useful marketing channel. The in-app environment also allows advertisers to contact customers with pinpoint precision, thanks to advanced data tracking and user targeting.

2. What are the different in-app advertising formats?
   • Video ads – Interstitial video ads, rewarded video ads, instream pre-roll video ads, out-stream video ads
   • Display ads – banner ads, interstitial ads, native ads, medium rectangle ads
3. How to make in-app advertising effective?
   • Learn about the mobile programmatic supply chain
   • Select the best banners for timely reach
   • Create an impact with interstitial advertisements
   • Increase engagement with video ads
   • Reap benefits of the private marketplace
4. Why is in-app advertising better for businesses?

   Apps are attracting a growing amount of attention from customers. As per a survey, users spend over 26% of overall media time and 88 percent of mobile time in-app. There is no connection between the amount of time people spend in-app and the amount of ad money given to this medium. Unlike desktop or laptop computers, mobile devices are frequently used by only one person. This implies that the applications on a smartphone are strongly linked to the owner's personal life and daily activities. As a result, advertisers may establish effective and personalized advertising touchpoints in the in-app environment.

5. How can we consider an in-app advertisement viewed?

   A mobile display ad impression can only be considered visible if it meets the following criteria, according to the rules:

   • Time requirement

     The pixel requirement must be satisfied for at least one continuous second after the ad display. This time needed is the same whether you're using a news feed or not.

   • Pixel requirement

     In the visible space of the device, at least 50% of the advertisement's pixels must be on an in-focus browser or a fully downloaded, launched, and initialized application.