ALTBalaji is an Indian subscription-based video on demand platform which is a subsidiary of Balaji Telefilms Ltd. Launched on 16 April 2017, ALTBalaji is the group's foray into the digital entertainment sphere to create original OTT content. The platform has around 34 million paid users. ALTBalaji is available across 32 different interfaces for its viewers. The website indicates that the platform will showcase over 250 hours of original content with a new show every month, with 32 new shows lined up in the first year, featuring India's top actors and directors. The content bank also includes 100+ hours of kids' content as well as urban regional shows in Bengali, Hindi, Marathi, Punjabi, Tamil & many more languages
Rates for advertising on ALTBalaji
ALTBalaji follows the CPM Model ensuring that you are charged only when your ad reaches your target audience, making sure that your budget is not unnecessarily utilized. The rates would differ for various ad types. You can contact our agency and we can provide you with the lowest possible rates forALTBalaji advertisements with maximum possible audience reach.
For Instream displays and Spotlight frames, it is charged as per the rates of CPC (Cost per click). If the rate is 8₹ CPC, then the amount you’ll have to pay is CPC*Number of clicks. For example the CPC is 8₹, and 1000 people see your ad. You’ll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price model is based on CPM- price per 1000 impressions). If the rate is 200₹ CPM, then the amount you’ll have to pay is CPC*Number of impressions/ 1000. For example the CPM is 200₹, and 1,00,000 people see your ad. You’ll have to pay 200*1,00,000/1000=20,000₹.
Types of targeting done on ALTBalaji
Demographics: Target audience based on their age and gender
Geography: Target audience based on specific state or city
Interest: Choose your audience based on their interests and preferences. Through interest-based targeting, you'll be able to deliver highly relevant messages to your audience.
Language: Advertising based on different languages preferred by your audience.
Devices: Targeting done based on the device audience use, right from affordable to premium devices.
Mobile Carriers: Targeting done based on audience preferred mobile carriers.
Custom Audience: If you have an existing audience that you'd like to reach out to onALTBalaji , you can do so with custom audiences. You can create a custom audience based on:
Advertising IDs
Email IDs
Phone numbers
Why advertise on ALTBalaji
Improved audience targeting
ALTBalaji provides an option of advertising to the custom audience as per your target group where you can choose according to the geography, language, device price point. This improved targeting helps you to show your ad to your targeted audience only.
Reach a larger audience

As more people are switching from traditional mediums to online platforms for watching shows, web series, and sports content. The amount of viewers is growing daily. ZeeTelugu having 9 million+ subscriptions which make your commercial reach broader viewers

More high-grade ROI`

As your featured commercial is targeted at a specified audience, so there is minimal wastage of your advertisement investment, which in turn increases the rate of interest of your advertisement and very bankable for your brand

High in demand

As OTT Platforms are high in demand, getting your advertisement featured onALTBalaji would be a plus for your brand to reach the already engaging audience. Also all the age groups are switching to watch shows on OTT platforms.

Read everywhere

ALTBalaji supports multiple devices like mobile phones, computer screens, and laptops. The audience holds the privilege to watch everywhere on the go. This lets advertisers provide versatility for promotion too.

Better reach

ALTBalaji has a reach even in the distant parts of India, and all generations and divisions of the people, without any disparity

ALTBalaji Ad Formats
Pre-Roll Ads
These are 5-6 Seconds Video Clickable, Non-Skippable Ads, which play before the show/Movie Plays
Mid-Roll Ads:
These are 10 to 60 Seconds Video Clickable, Non-Skippable Ads, which play
During a Show/Movie/Live Sports Segment.
In-stream Display:
These are 10 Seconds static slideshows just before the viewer enters stream/ during streaming ad breaks.
Spotlight Frames:
Spotlight Frames - These are clickable Banner Ads present as the Second Fold on Entertainment Page, Sports Page.
Why prefer working with Excellent Publicity?
1. Our team of in-app advertising experts at Excellent Publicity can use mobile app advertisements to associate your business with the relevant audience in your area. This not only improves your brand awareness but also increases traffic to your website.
2. We'll provide you up-to-date information on your user base, how your app is being discovered, and specific data and statistics on your performance during in-app marketing campaigns to keep your app going in the right direction.
3. Also, you will get a thorough, detailed report outlining the success of your campaign from start to finish at the end of each campaign.
FAQs
1. What is in-app advertising?
In-app advertising is a marketing technique for mobile publications in which app developers are compensated for displaying business advertisements within their app. Apps will drive not only mobile traffic but also increase worldwide media consumption. For companies and agencies, this makes in-app advertising a useful marketing channel. The in-app environment also allows advertisers to contact customers with pinpoint precision, thanks to advanced data tracking and user targeting.
2. What are the different in-app advertising formats?
a. Video ads – Interstitial video ads, rewarded video ads, instream pre-roll video ads, out-stream video ads
b. Display ads – banner ads, interstitial ads, native ads, medium rectangle ads

3. How to make in-app advertising effective?
● Learn about the mobile programmatic supply chain
● Select the best banners for timely reach
● Create an impact with interstitial advertisements
● Increase engagement with video ads
● Reap benefits of the private marketplace

4. Why is in-app advertising better for businesses?
Apps are attracting a growing amount of attention from customers. As per a survey, users spend over 26% of overall media time and 88 percent of mobile time in-app. There is no connection between the amount of time people spend in-app and the amount of ad money given to this medium. Unlike desktop or laptop computers, mobile devices are frequently used by only one person. This implies that the applications on a smartphone are strongly linked to the owner's personal life and daily activities. As a result, advertisers may establish effective and personalized advertising touchpoints in the in-app environment.
5. How can we consider an in-app advertisement viewed?
A mobile display ad impression can only be considered visible if it meets the following criteria, according to the rules:
● Time requirement
The pixel requirement must be satisfied for at least one continuous second after the ad display. This time needed is the same whether you're using a news feed or not.
● Pixel requirement
In the visible space of the device, at least 50% of the advertisement's pixels must be on an in-focus browser or a fully downloaded, launched, and initialized application.