Aaj Tak is an Indian Hindi-language news channel owned by TV Today Network, part of the New Delhi-based media conglomerate Living Media group (India Today Group). It is one of the oldest Hindi news channels in India. Aaj Tak is the most-watched Hindi news channel in India and also the most subscribed Indian news channel on YouTube.

Rates of In-App Advertising Using Aaj Tak

Aaj Tak follows the CPM Model ensuring that you are charged only when your ad reaches your target audience, making sure that your budget is not unnecessarily utilized. The rates would differ for various ad types. You can contact our agency and we can provide you with the lowest possible rates for Aaj Tak advertisements with maximum possible audience reach.

For Instream displays and Spotlight frames, it is charged as per the rates of CPC (Cost per click). If the rate is 8₹ CPC, then the amount you’ll have to pay is CPC*Number of clicks. For example the CPC is 8₹, and 1000 people see your ad. You’ll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price model is based on CPM- price per 1000 impressions). If the rate is 200₹ CPM, then the amount you’ll have to pay is CPC*Number of impressions/ 1000. For example the CPM is 200₹, and 1,00,000 people see your ad. You’ll have to pay 200*1,00,000/1000=20,000₹.

Benefits of Choosing Aaj Tak for In-App advertising

Apps are more popular and widely used than they've ever been. According to studies, smartphone users spend a lot of time using apps as they do in web browsers. TheAaj Tak advertising accounts for a large part of total mobile ad expenditure, which should come as no surprise.

Given the Aaj Tak advertising's rising popularity and reach, it may make sense to include it in your campaign's marketing strategy. Aaj Tak Advertising is less invasive than other forms of advertising because it fits in perfectly with the user experience. A well-designed ad on a mobile app that doesn't interrupt the end-user experience is far more likely to generate clicks, conversions, and sales.

Aaj Tak helps you target the audience by:

• Type of device
• Location
• Age
• Operating system
• Gender
• Wireless carrier

Why prefer advertising on Aaj Tak

Impact on the audience 

News media like Aaj Tak attract the attention of your target audience connecting in a different and impactful way. Whether you're seeking to launch a fresh brand or develop an existent one, generate leads, or encourage purchases, News media has been established to deliver short- and long-term business results.

 Reputation

Aaj tak holds hard developed faithful customer support through positive associations. By advertising on Aaj Tak, you can build your reputation simply through partnership.

Flexible advertising

Advertisers can determine the specific size, location, and layout for their ad. They can also change the advertisement as needed by working directly with the Aaj Tak.

More affordable

App advertising typically requires less than many other forms of marketing. In addition, it also proposes many options to meet advertising needs and can be customized to meet distinctive budgets.

How Does Aaj Tak Advertising Work?

1. The mobile advertising network receives a request from the application on the user's smartphone to show an ad.
2. To choose the best and highest-paying ad, the ad network uses various algorithms.
3. The ad is then transmitted in real-time to the mobile app, where consumers may view it on their smartphone.

Why prefer working with Excellent Publicity?

1. Our team of in-app advertising experts at Excellent Publicity can use mobile app advertisements to associate your business with the relevant audience in your area. This not only improves your brand awareness but also increases traffic to your website.
2. We'll provide you up-to-date information on your user base, how your app is being discovered, and specific data and statistics on your performance during in-app marketing campaigns to keep your app going in the right direction.
3. Also, you will get a thorough, detailed report outlining the success of your campaign from start to finish at the end of each campaign.

FAQs

1. What is in-app advertising?

   In-app advertising is a marketing technique for mobile publications in which app developers are compensated for displaying business advertisements within their app. Apps will drive not only mobile traffic but also increase worldwide media consumption. For companies and agencies, this makes in-app advertising a useful marketing channel. The in-app environment also allows advertisers to contact customers with pinpoint precision, thanks to advanced data tracking and user targeting.

2. What are the different in-app advertising formats?
   • Video ads – Interstitial video ads, rewarded video ads, instream pre-roll video ads, out-stream video ads
   • Display ads – banner ads, interstitial ads, native ads, medium rectangle ads
3. How to make in-app advertising effective?
   • Learn about the mobile programmatic supply chain
   • Select the best banners for timely reach
   • Create an impact with interstitial advertisements
   • Increase engagement with video ads
   • Reap benefits of the private marketplace
4. Why is in-app advertising better for businesses?

   Apps are attracting a growing amount of attention from customers. As per a survey, users spend over 26% of overall media time and 88 percent of mobile time in-app. There is no connection between the amount of time people spend in-app and the amount of ad money given to this medium. Unlike desktop or laptop computers, mobile devices are frequently used by only one person. This implies that the applications on a smartphone are strongly linked to the owner's personal life and daily activities. As a result, advertisers may establish effective and personalized advertising touchpoints in the in-app environment.

5. How can we consider an in-app advertisement viewed?

   A mobile display ad impression can only be considered visible if it meets the following criteria, according to the rules:

   • Time requirement

     The pixel requirement must be satisfied for at least one continuous second after the ad display. This time needed is the same whether you're using a news feed or not.

   • Pixel requirement

     In the visible space of the device, at least 50% of the advertisement's pixels must be on an in-focus browser or a fully downloaded, launched, and initialized application.