UK brand Sophos to do on-ground branding in England vs India T20 series

Client - Sophos offers a comprehensive range of cutting-edge solutions and services to protect users, networks, and endpoints against ransomware, malware, exploits, phishing, and other types of cyberattacks. One integrated cloud-based management console from Sophos, called Sophos Central, serves as the hub of an adaptive cybersecurity ecosystem. It features a centralized data lake and makes use of a wealth of open APIs that are accessible to customers, partners, developers, and other cybersecurity vendors.

Campaign objective - During tournament matches,cricket stadium branding in India increases brand visibility and has a significant impact on a large audience. The campaign's goal was to attract attention, establish credibility, and gain recognition. Sophos is an IT solutions provider located in the United Kingdom. They obtained on-the-ground presence branding since they wanted the brand's popularity to spread not just in the United Kingdom but also in India and to reach their intended audience in both countries.

Sports details - The England tour of India's T20 ODI series began on February 5, 2021, and concluded on March 28, 2021. The matches took place at stadiums in Chennai, Ahmedabad, and Pune, respectively.

Matches - T20 ODI series of England tour of India 2021

Properties - Giant screens, perimeter LED boards, perimeter loop, a combination of video and static logos

Results - Sports marketing agencies are usually useful when it comes to strategizing and executing a good campaign, and with the support of excellent publicity, Sophos was able to achieve this amazing objective. The exposure and awareness Sophos earned during the match proved crucial to the campaign's success in both the UK and India. As a consequence, the business gained recognition, increased its exposure, and expanded its market.

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