Advertisements have become an important part of every business if you want to stay competitive. It is crucial to find creative advertising ways to capture the attention of potential customers. That's where shopping mall advertising comes into the picture. Did you know that India has over 600 shopping malls? As per research, the footfall of these malls ranges from 2,000 to 10,000 visitors per day. It clearly shows the importance of shopping mall advertising. Whether you're a seasoned marketer or a small business owner looking for mall ads, this blog will provide you with all the information you need to advertise in shopping malls. Let’s explore the information.
What is shopping mall advertising?
Shopping mall advertising involves promoting products or services within the premises of a shopping mall. These advertisements help capture the attention of consumers. You can effectively engage with a larger audience with the help of elevator graphics, escalator graphics, and mall banner ads. Unlike other advertising mediums, such as TV ads and radio ads, mall advertising provides consumers with an engaging experience that connects with them, which eventually helps brands increase their recall value. Research suggests that advertising in shopping malls can increase brand recall value by up to 30% compared to other advertising mediums. This shows the effectiveness of mall advertising in reaching a huge audience.
How does shopping mall advertising work?
Shopping mall advertising works by strategically placing advertisements in high-traffic areas within the mall premises. These ads are designed to grab the attention of the target audience while they are in a buying mindset. A survey revealed that 70% of buyers recall seeing advertisements in malls during their visit. It indicates the effectiveness of mall advertising in increasing brand recall value.
How does shopping mall advertising benefit you?
Shopping mall advertising offers several benefits for businesses looking to promote their products or services. It helps you effectively reach your target audience, increases your brand visibility, and enhances audience engagement with repetitive exposure to your shopping mall ads. Research indicates that 85% of customers are more likely to make an unplanned purchase after seeing advertisements in malls. It showcases the impact of mall advertising on consumer behavior. In addition to that, mall advertising has been found to increase foot traffic by 20% and sales by 10% for businesses. It highlights the benefits of investing in mall advertising campaigns.
Types of Shopping Mall Advertising
Elevator graphics
Elevator graphics are displayed on the elevators inside the shopping mall. These graphics are strategically positioned at eye level, ensuring maximum visibility for buyers as they travel between floors. Elevator graphics not only capture the attention of the target audience but also provide the duration of the elevator ride, which helps brands convey their message effectively during the elevator ride. According to a study, elevator graphics have been found to increase brand recall value by up to 40% among mall visitors in India.
Escalator graphics
Escalator graphics are strategically placed advertisements along escalator handrails or walls within shopping malls. Escalator graphics effectively capture the attention of buyers and leave a lasting impression, with their eye-catching designs and strategic placement. A study shows that escalator graphics in Indian malls can generate up to 50% more engagement compared to traditional static displays. It shows the effectiveness of escalator graphics in capturing the audience's attention.
Window graphics
Window graphics include placing advertisements on storefront windows or glass partitions within the mall. It provides exposure to both internal and external foot traffic, making it an effective way to attract the attention of customers. Window graphics are one of the most creative ways for brands to advertise their products, promotions, or brand messaging in a visually appealing manner. Research indicates that window graphics have a significant impact on brand perception, with over 70% of buyers preferring shopping when they see high-quality window displays.
Mall banner ads
Mall banner ads are large-scale advertisements displayed in notable locations such as atriums, corridors, or common areas within the mall. Effectively placing mall banner ads at these places helps grab audience attention and provides businesses with large space to convey their message. Mall banner ads offer high visibility and reach. Research says that over 60% of consumers remember brands seeing these banner ads during their visits to malls in India. This shows that mall banner ads are highly effective in driving brand awareness.
Conclusion: The future of shopping mall advertising in India
In conclusion, creativity and audience engagement are the most important things when it comes to mall advertising. Brands must know how to use the unique environment of shopping malls to capture the attention of consumers. Elevator graphics and escalator graphics, with their creative designs and strategic placement, help increase brand recall value and brand awareness. Moreover, the rise of interactive mall kiosks presents exciting opportunities for direct consumer engagement and experiential marketing. Going forward, as consumer behavior continues to evolve through technological advancements and changing preferences, mall advertising will continue to be a cornerstone of marketing strategies, adapting to the ever-emerging landscape of consumer behavior and technological advancements to deliver impactful and memorable brand experiences.
Why choose Excellent Publicity for shopping mall advertising?
Excellent Publicity is the top mall advertising agency in India, offering effective solutions for shopping mall advertising that will help build your brand and bring in more leads that expand your business. With our extensive range of services, we have cracked the code of business growth for all types of mall advertising needs.
Make us your branding partner today. Contact us to learn more about how our expertise in media services will help you enhance brand awareness, reputation, audience reach, and recognition through shopping mall advertising!