Advertising on a bus is a relatively simple idea. Bus shelter advertising is advertising posted on bus stops and train stations around the country to reach commuters as they go about their daily lives. It is also referred to as "transit shelter advertising." The busiest high streets are typically where one can find the most coveted bus shelters and spots, especially those in the center of town with heavy traffic. Bus shelter advertising, which lets advertisers directly target and connect with their desired demographic along regularly used routes, continues to be viable due to the prevalence of bus stops in busy city sites.

What is a bus shelter advertisement?

The Indian government has used various strategies to build the best bus shelters in all major cities, urban towns, and emerging rural areas. Everyone utilizes the covers, and because of their enormous construction, their heads or coverings can be seen from moving vehicles, surrounding buildings, and other places. You may have noticed advertisements for well-known brands like Lakme, Redmi, Samsung, and others being placed on the shelter heads. Even though these businesses are already prominent, they chose this strategy since the advertisements are straightforward and will increase traffic to your company. This is why one of the finest methods to market the company is by using bus shelter advertising, otherwise commonly known as bus stop advertising.

The advertisements are displayed over the covered waiting area at several bus stops across the city. Passengers waiting at bus stops and bystanders may view these advertisements since they are posted on top of bus stops. They are very visible, impactful, and accessible in locations where the majority of other large-format advertising mediums would be restricted. People spend a significant portion of their day traveling; therefore, these commercials have a large audience,, and using this medium for bus queue shelter advertising could be extremely profitable.

How impactful is Bus Shelter advertising?

Bus stops are busy places. The advertisements at the shelter naturally draw the attention of people waiting for the bus. The fact that bus queue shelter advertising is a cost-effective method of reaching a large audience is another factor contributing to its effectiveness. Since bus shelters are frequently found in busy regions, your advertising campaign may effectively reach a large audience without spending a fortune.

Advertising on bus shelters has the potential to stay in people's minds for a significant amount of time. People who saw your advertisement will remember it for a long time. This is due to the fact that bus shelters provide your marketing campaign with a unique and highly visible location. People are more inclined to read bus shelter advertisements if they are visually appealing. As a result, many businesses like to use bright colors and designs in their bus shelter advertisements. The goal of these advertisements is to catch the attention of passersby. Bus shelters are also used because of the significant traffic they draw, which increases the likelihood that someone will notice them and take action, such as calling the advertiser or visiting their store.

Benefits of Bus Queue Shelter Advertising:

Furthermore, unlike many other forms of media, bus queue shelter advertisements cannot be easily skipped, ignored, or overlooked while still attracting the attention of the viewers. There are a lot of benefits to these types of advertisements. Let’s see a few of the benefits listed below:

1. When advertising your product, the size of the ad is a crucial consideration. The more visible an advertisement is in comparison to the other advertising around, the more noticeable it is. The scale of BQS advertisements is fairly substantial, making them highly observable to both travelers and bystanders at bus stops. Compared to the smaller advertisement, they are far more effective.
2. Targeting is critical for brands because it can make or break a campaign. Incorrect targeting can raise costs and cause the wrong audience to see the advertisement, while the actual target audience may not see it. However, BQS advertising can solve this problem by strategically placing ads in carefully selected locations to reach the intended demographic. This enables marketers to effectively reach their target audience.
3. Since the passersby who see these advertisements may come from any class, they may successfully target both the higher and lower strata of society. The perfect placement of these advertisements in the appropriate locations will make it simple for businesses to connect with their intended audience.
4. Unlike television, newspapers, radio, and most other mediums, BQS commercials are very intrusive and do not require the viewer's aggrement to have an impact. Before reading a newspaper, television show, or magazine, it must be taken up and opened. Before the ad jingles may be heard, radio stations must be picked. However, when it comes to media like BQS, these are visible even when the viewer does not intend to see them.

Cost of bus advertising:

The cost depends on many factors, such as the geographical location, size of the advertisement, placement of the vehicle, and the number of buses you use for the advertisement. The bus queue shelter advertising rates in Tier 1 cities will often be substantially higher than in other cities. Additionally, smaller advertisements cost less than ones that cover the entire exterior of the vehicle. Excellent Publicity offers the best rates for bus shelter advertising on a pan-India level.

Overall, bus shelter advertising allows you to reach your target audience much faster, it is a terrific way to raise brand awareness, and it offers you that extra space to deliver a unique and memorable advertisement.

Excellent Publicity is the biggest advertising agency that provides advertising solutions for bus, radio, cinema, outdoor advertising, digital advertising, and television. The company operates across India as well as internationally. We are a passionate group of people dedicated to making lasting relationships and helping build brands. Connect with us