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TV ads are far away from being dead in India. The traditional approach of streaming them at regular intervals while streaming a show may have reduced, but advertisers are now adopting new technology to make it work better. A few of these include TVC and short-form ads streaming on OTT and other streaming platforms.
For those who think commercial ads are just a huge investment without any desired results, they’re wrong. Videos are the best form of marketing actually to catch customer attention. And when it comes to commercial ads, they only offer you a chance to be creative and witty. You get to put your brand in front of potential customers and increase brand loyalty among the existing ones. Wondering how? This blog will walk you through a few ways TV ads can help improve brand loyalty.
How Can TV Ads Increase Brand Loyalty?
Before diving into how a TV ad can increase brand loyalty, let’s understand how it works. Brand loyalty is a consumer's choice to support and invest in a brand over so many others in the market. The most usual reason for the same is the consumer’s perception of it to be the highest quality brand. Also, if they believe it is the most trustworthy of the relevant products on the market, and often let go of a cheaper product for the one they’re loyal to.
When it comes to brand loyalty, perception is everything. Once a consumer perceives a brand as carrying a superior product, shifting their opinion is challenging. If you too want that for your products, here’s how TV channel advertisement can help:
Building Brand Awareness
- TV channel advertisement is very effective for spreading brand awareness. It uses both sound and motion to capture and hold the audience's attention. Using TV commercials, you can boost brand awareness, which will help you build brand loyalty. By building brand awareness, even if a potential prospect doesn’t buy from you, when they see your advertisement in TV channel, they familiarize themselves with your brand. After 5 to 6 touch points, they might be interested in buying just by watching your TV ads.
Positive Brand Association
- Brand association is what customers think of in association with a brand. For instance, what comes to your mind when you think of Mcdonald's? Or Starbucks? We have built-in assumptions that happen to us when we think of a brand. Advertisements in TV channels give your customers the power to modify, change, or improve those assumptions.TV ads can be used as a medium to introduce the taglines, identity symbols, vibe, and feeling of a brand in the customer's mind. That works wonders in establishing a positive brand association.
Increases Brand Recall
- Once your prospective customers are well aware of your brand, establishing brand recall is the next important step toward increasing brand loyalty. Brand recall is the ability of customers to recognize a brand from memory. TV ads have proven to instill better brand recall among consumers with the help of moving visuals and catchy jingles. It successfully communicated the brand’s core values and style to a consumer.
Conclusion
Now that you have understood brand loyalty and how TV ads can help build and increase it, why wait? Start planning for releasing your TV commercial ads today. If you have no prior experience in conceptualizing and producing a TV ad, you can always seek help from a TV advertisement agency.
You can contact Excellent Publicity to help you with your TV ads. It’s the best TV advertisement agency in Mumbai, headquartered in Ahmedabad. They have professional and highly skilled marketers and creative personnel to create mind-blowing tv ads for your brand. All you need to do is call them, share your requirements, and they will take care of the rest.