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Author: Abhishek Ghoniya

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The Ultimate Guide to Billboard Advertising

Billboard advertising is a time-tested marketing strategy that has captivated audiences for decades, offering an amazing platform to showcase your brand and connect with a massive pool of potential customers.

Abhishek Ghoniya Sep 5, 20245 min read
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Types of advertisement

Advertising is a powerful tool that businesses use to promote their products or services and reach their target audience. It plays a crucial role in business growth by increasing brand awareness, generating leads, and driving sales. There are various types of advertising available, each with its own advantages and disadvantages. Let's explore some of the most common ones.

Abhishek Ghoniya Sep 2, 20245 min read
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Best Advertisement Example

When the whole world is bustling with advertisements, creative advertising has become more challenging than it has ever been. It's a potent force capable of reshaping perceptions, igniting emotions, and steering consumer behavior. Beyond its role as a catalyst for sales, effective advertising can forge enduring brand loyalty, elevate sales, and even exert a profound influence on cultural currents.

Abhishek Ghoniya Aug 31, 20245 min read
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10 Types of Airport Advertising to Maximize Your Reach

Airports are a goldmine for marketers seeking a captive audience with disposable income and a propensity to explore. Imagine a diverse sea of potential customers, all with time to kill while waiting for flights. This is the magic of airport advertising – a chance to leave a lasting impression on a broad demographic that's receptive to new ideas and experiences. But with so many vying for attention, crafting the right strategy is crucial. Here's a breakdown of 10 types of airport advertising options to consider, along with their marketing potential.

Abhishek Ghoniya Jul 2, 20245 min read
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How Brands Can Capitalize on IPL 2024’s Massive Audience

The Indian Premier League (IPL) is more than just a sporting event. It’s a cultural phenomenon that unites millions of fans across the globe. Whether teens or a group of middle-aged, everyone vibes in IPL months. As we gear up for IPL 2024, brands have a golden opportunity to ride this wave of excitement and connect with their audience in innovative ways. Let’s dive into the thrilling world of IPL marketing and explore how brands can make the most of this cricketing extravaganza.

Abhishek Ghoniya Apr 18, 20245 min read
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Leveraging the Power of Sports Marketing: Strategies for Brand Success

Recently, brand wars have heated up, and marketers have entered a new ballgame where they constantly fish out ways to connect with their target audience.

Abhishek Ghoniya Mar 28, 20245 min read
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Digital Advertising: Types, Benefits, and Example

Digital advertising is a new way for businesses to expand their customer base and grow their revenue. In this modern age, it is almost impossible for businesses and brands to survive without leveraging the power of digital advertising. If done right, digital ads can not only transform a brand's image but can also help it grow.

Abhishek Ghoniya Feb 14, 20245 min read
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Guide to Cinema Advertising: Top Cinema Hall For Advertising

Cinema has been around the corner for decades, and despite the popularity of OTT platforms, the audience still loves to watch their favorite star on the big screen. Just like that, the effectiveness of cinema advertising skyrockets, with minimal ad avoidance and a maximum rate of recall. India is a huge nation, and it has around 10,000 cinemas all across the states.

Abhishek Ghoniya Feb 7, 20245 min read
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OTT Advertising: Platforms, Benefits, and Agency Partners

In the current digital landscape, Over-The-Top (OTT) advertising represents a powerful way for brands to reach a broad demographic. Since many users spend a lot of time on OTT platforms, marketers take advantage of this to spread targeted messaging.

Abhishek Ghoniya Feb 6, 20245 min read
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What is a Sports Advertisement?

In every industry, you will find advertisements because brands rely on clever advertising strategies to create awareness and ultimately sell their products or services. Sports advertising is one such massive world where creativity and enthusiasm for sports have existed for decades now.

Abhishek Ghoniya Jan 20, 20245 min read
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Top 10 Amazing Employee Onboarding Gift Ideas That Leave a Lasting Impression

The process of onboarding new employees plays a crucial role in shaping their experience at a company. It's more than just the typical paperwork and orientation; it's a place where considerate actions have a significant impact.

Abhishek Ghoniya Dec 19, 20235 min read
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Top Advertising Agencies to Elevate Your PVR Cinemas Campaigns

As the lights get dim, a break in a cinema movie begins; you make your way to grab the popcorn and soda, and your attention is drawn to the massive cinema screen, which now displays a series of advertisements. Pvr cinema advertising happens not only in the interim period between the movie but also in the beginning before the movie starts

Abhishek Ghoniya Nov 20, 20235 min read

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