7 Creative Startup Marketing Strategies to Boost Your Brand's Visibility

How You Should Plan A Creative Marketing Strategy?

In today’s time, having the best marketing strategies for startups is imperative to increase their brand’s visibility and awareness. That’s the only way to boost its trustworthiness, reputation, and reliability. Also, it helps enhance the prospects of the entire organization.

If you’re a startup owner, too, you probably already know. It may look all well in theory, but gaining the traction you crave is challenging. And it gets slightly more complicated if you need help with creative ways to manage your marketing efforts. 

Moreover, no doubt the competition among startup businesses is cutthroat today. In such a situation, you need at least a handful of creative strategies to make your brand more visible. If you’re struggling with ideas, worry not! This blog covers 7 creative marketing strategies for startups to help make your brand more visible. So without any further ado, let’s dive in.

Creative Marketing Strategies For Startups to Boost Brand’s Visibility

1. Build Relationships With Major Brands

Connecting, communicating, and collaborating with major brands in the industry will give your startup a reputation boost. When your customers see established brands putting their trust in you, they’re more likely to trust your brand too. But the first step will be to interact with their content on social media and try to get their attention. Luckily, if you get published on a major platform, you gain the traction you’ve been running after.
You must remember that it’s not every startup’s cup of tea to collaborate with industry giants. Therefore, it’s best to conduct research and find a strategic partner to increase your brand's visibility and create a reputation.

2. The Exclusivity Trick

Humans always want what they don’t have! Yes, people are wired that way. Therefore, you could use the exclusivity trick to increase customer anticipation and excitement. To do that, you can introduce only the beta version of the website (of the product if it’s digital), offer limited product access, etc. You could also make an offer for the first x-number of subscribers to get their hand on the exclusive range.
Another way to do this could be to give a few exclusive products to the major influencers who tell their audience about them. Seeing their favorite influencers use your products will encourage the audience to try them.

3. Relevant Viral Content

Every brand wishes to go viral on social media. They want their content to reach millions of people. But how do you make that happen? You need to produce user-generated content that is relatable. Follow the trends, but also become a trendsetter.
You could also create content like polls, surveys, and contests related to your brand and products. It could raise not only awareness but also trigger endless disputes. This will lead the users to address you as a connoisseur in your industry. It is also an excellent method to improve engagement. There are many websites and apps that you can plan and execute your brand campaigns on, we have a list of social media and digital marketing options that can be planned for your brand campaign.

4. Referrals

Recommendations from satisfied customers are the best form of free advertising. Believe it or not, if people have a great experience, they won’t shy away from sharing it with their friends and connections. And in the era of social media, recommendations and feedback rule the ball. In that case, a referral program will work best. If you’re wondering who your sources will be, consider reaching out to potential, existing, and past buyers, influencers, industry leaders, etc.

5. Whatsapp Marketing

A lot of businesses still don’t believe that WhatsApp marketing works. But they’re missing out on some essential customers. Every other person uses WhatsApp to communicate with colleagues, friends, family, and literally everyone else. So, why not nudge them on the platform they use the most?
Today, WhatsApp marketing is the most trending digital marketing strategy for startups. That way, they would pay attention to your messages and the brand. According to the report from Mailchimp, WhatsApp's open rate is 98%, meaning that out of every 100 messages sent, 98 are read. Therefore, this is one of the most effective marketing strategies for b2b startups if done right.

6. Give a Shot at Podcasting

According to the statistics, podcasting's ascent as a popular media continued in 2022, gathering 424.2 million listeners worldwide. There are a few ways to go about it. First, you could launch your own podcast. You’ll need a laptop, an inexpensive microphone, and someone to host and edit it together. This will be a branded podcast, which is gaining popularity as an effective promotional tool used by businesses of all sizes to engage directly with customers, clients, and industry insiders. Many niches are pretty saturated, but many are still underserved and ripe for the picking if you are bold enough to act quickly.
Secondly, you could sponsor an established podcast. It is more or less like a traditional radio ad. The main difference here is that you can be far more selective regarding the target audience.

7. Step Out to Interact With The Community

Brand visibility cannot be built only using digital marketing tools and web-based platforms. It’s best to gain recognition and establish trust by connecting with the community in your local area or the native city. You could sponsor sports teams, host small charity events, and do community-facing business activities to generate goodwill toward your firm. There are a few other ways you can gain traction with your brand in your local area, such as via vinyl wrapping to create eye-catching graphics for your company vehicles if any.

Conclusion

Now that you know the 7 best marketing strategies for startups, try them out and see which works the best for you. If you’re not familiar with marketing and advertising or don’t have an in-house team to execute these marketing strategies, you can seek help from an experienced startup marketing company.

If you don’t know where to find one, worry not! Excellent Publicity is a renowned startup marketing company headquartered in Ahmedabad. We have various talented marketing teams working in multiple branches in India and Dubai. With years of experience in marketing and advertising, we are the best partners to help you boost your brand’s visibility most creatively. All you need to do is GET IN TOUCH with us for your media-related queries and we will take care of the rest.