Advertising in Sony Sab

Advertising on Sony Sab

Sony SAB stylised as SONY SAB is an Indian pay television channel owned by Sony Pictures Networks and specialising in comedy shows and soap operas. It is one of the top most favourite and most watched by our audiences. Show like TMKOC is one of the most watched TV comedy show.

Sony Sab Advertisement Rates

You will get the rate for advertising in Sony Sab in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Sony Sab is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Sony Sab will come to Rs 300 X 10 = Rs 3,000.

List of programmes to advertise on Sony Sab

• Taarak Mehta Ka Olta Chashma
• Tera Kya Hoga Alia
• Balveer
• Bhakarwaadi
• Maddam Sir

Formats for advertising on Sony Sab

This are the possible ad formats for advertising on the platform of Sony Sab :

• Sony Sab Video Ads: Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
• Sony Sab Aston Bands: Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
• Sony Sab Brand Integrations: This is a customized media option which can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

Steps for advertising on Sony Sab

• Share your requirements for advertisement on Sony Sab
• Approach our efficient planners and executors and share your requirements for advertising campaign
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Sony Sab
• Receive the best quotes
• We provide lowest assured rates with best services for television advertising across various channels
• The ad rates differ depending on different shows, prime time, non-prime that is selected
• Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses
• See your brand hit on-screen within a bare minimum timeframe and achieve a grand standing response

Agency selection for advertising on Sony Sab

Media Agency plays an important role for advertisement in Sony Sab . As Excellent Publicity being a media agency we figure out that is Sony Sab a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Benefits of advertising on Sony Sab

This feature of Sony Sab makes it more efficient for advertising platform:

• Shows of different genre covering interests of everyone are showcased on Sony Sab
• Sony Sab has extensive viewership across all age groups
• Sony Sab Advertising Rates are comparatively lower than other leading channels
• Reach within premium audience who can be your prospective customers
• National reach
• Sony Sab Advertisement options for both prime time and non-prime time shows.

Prime Time

The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programs that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time

Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time.

Who Should Consider Advertising on Sony Sab?

Sony Sab’s diverse and engaged viewership makes it a valuable platform for a wide range of advertisers:

Family-Oriented Brands:

Sony Sab’s programming is known for its universal appeal, making it an ideal platform for brands catering to families. Advertisers offering household products, food and beverages, and healthcare solutions can connect effectively with this audience.

Advertisers Targeting Pan-India Viewers:

With its extensive reach across urban and rural areas, Sony Sab allows brands to connect with viewers across the country, making it perfect for businesses with a national presence.

FMCG and Everyday Products:

Products like detergents, cooking oils, packaged foods, and personal care items are a natural fit for the channel’s audience, which comprises homemakers and everyday consumers.

Education and Skill Development Brands:

Given its family-focused viewership, Sony Sab is an excellent medium to promote educational institutions, online learning platforms, and vocational training centers that appeal to parents and young learners alike.

Entertainment and Lifestyle Brands:

The channel’s engaging content offers an excellent opportunity for promoting upcoming movies, OTT platforms, and lifestyle brands like fashion, home décor, and travel services.

Brands Looking to Build Positive Associations:

Sony Sab’s cheerful and uplifting programming ensures that advertisements aired during its shows are perceived positively, enhancing the credibility and likability of your brand.

Why choose Excellent Publicity to advertise on Sony Sab?

Excellent Publicity offers unparalleled expertise in creating impactful campaigns on Sony Sab. Here’s why they’re the right partner for your advertising needs:

Strategic Campaign Planning:

Excellent Publicity crafts well-thought-out media plans to ensure your advertisements reach the right audience at the right time. They take into account Sony Sab’s programming and viewer behavior to maximize impact.

Extensive Industry Experience:

With years of experience in media planning and advertising, Excellent Publicity understands how to leverage Sony Sab’s unique strengths to deliver exceptional results for your brand.

Exclusive Access to Top Slots and Shows:

Excellent Publicity ensures your ads are placed during high-visibility slots, such as prime-time shows like Taarak Mehta Ka Ooltah Chashmah, ensuring maximum reach and engagement.

Customized Advertising Solutions:

Every brand is unique, and Excellent Publicity tailors its strategies to match your specific goals, budget, and target audience, ensuring your campaign is optimized for success.

Cost-Effective Media Buying:

Excellent Publicity secures competitive rates for ad placements on Sony Sab, ensuring you get the best value for your investment without compromising on reach or quality.

Creative Support for Ad Development:

From concept creation to production, Excellent Publicity provides end-to-end support for creating compelling ad content that aligns with Sony Sab’s brand image and engages viewers effectively.

Performance Tracking and Optimization:

Excellent Publicity uses advanced tools to track the performance of your campaign in real-time, offering actionable insights to refine and enhance results during the campaign period.

Proven Success with Leading Brands:

Trusted by top brands across industries, Excellent Publicity has a track record of executing successful campaigns on Sony Sab. Their expertise spans various sectors, making them a versatile and reliable partner.

By choosing Excellent Publicity, you can be confident that your advertising campaign on Sony Sab will be strategically planned, creatively executed, and optimized for maximum impact. They help your brand connect with millions of viewers, building lasting impressions and driving measurable results.