Advertising in Sony Sab

Advertising on Sony Sab

Sony SAB stylised as SONY SAB is an Indian pay television channel owned by Sony Pictures Networks and specialising in comedy shows and soap operas. It is one of the top most favourite and most watched by our audiences. Show like TMKOC is one of the most watched TV comedy show.

Sony Sab Advertisement Rates

You will get the rate for advertising in Sony Sab in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Sony Sab is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Sony Sab will come to Rs 300 X 10 = Rs 3,000.

List of programmes to advertise on Sony Sab

• Taarak Mehta Ka Olta Chashma
• Tera Kya Hoga Alia
• Balveer
• Bhakarwaadi
• Maddam Sir

Formats for advertising on Sony Sab

This are the possible ad formats for advertising on the platform of Sony Sab :

• Sony Sab Video AdsVideo Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
• Sony Sab Aston BandsAston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
• Sony Sab Brand IntegrationsThis is a customized media option which can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

Steps for advertising on Sony Sab

• Share your requirements for advertisement on Sony Sab
• Approach our efficient planners and executors and share your requirements for advertising campaign.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Sony Sab
• Receive the best quotes
• We provide lowest assured rates with best services for television advertising across various channels.
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand hit on-screen within a bare minimum timeframe and achieve a grand standing response.

Agency selection for advertising on Sony Sab

Media Agency plays an important role for advertisement in Sony Sab . As Excellent Publicity being a media agency we figure out that is Sony Sab a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Benefits of advertising on Sony Sab

This feature of Sony Sab makes it more efficient for advertising platform:

• Shows of different genre covering interests of everyone are showcased on Sony Sab
• Sony Sab has extensive viewership across all age groups
• Sony Sab Advertising Rates are comparatively lower than other leading channels
• Reach within premium audience who can be your prospective customers
• National reach
• Sony Sab Advertisement options for both prime time and non-prime time shows.

Prime Time

The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programs that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time

Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time.

FAQs

Q1. What will be the rates for advertising on Sony Sab ?

• You can contact our agency regarding the rates on advertising on Sony Sab , we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Q2. Is agency necessary for advertising on Sony Sab ?

• Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.