Advertising in Lokmat

Lokmat newspaper is one of the most read and trusted newspapers in Maharashtra. With more than 5 lakh readers, it has a steady and faithful audience. Through ads in Lokmat, brands can target their niche audiences and generate authentic business leads. This helps them gain both ROI and relevant market influence.

About Lokmat Newspaper

Lokmat newspaper, established by Jawaharlal Darda in 1971, caters to readers who desire an English version to complement their Marathi newspaper. The publication boasts of a vast readership base, aided by its availability in e-paper format and various supplements. Its target audience is diverse and extensive.

As per the IRS 2019 survey, Lokmat newspaper has a monthly readership of over 500,000. The newspaper doubles as an advertising platform and promotes the brand's personality and ethos, facilitating the creation of genuine and trustworthy leads.

Speak with us at Excellent Publicity to reap the benefits of advertising in Lokmat newspaper.

Categories Of Brands Who Can Advertise In Lokmat Newspaper

Through a diversified audience, ads featured on Lokmat newspaper have proven to be helpful for companies involved in the following business segments:

• E-commerce
• Banking
• Everyday Goods
• Car Companies

Companies like Amazon, ICICI, Nissan and Horlicks have shown significant improvements in business, reliability, audience and ROI after promoting their services and products here. National brands choosing Lokmat newspaper for advertising is one of the best validations that any brand can want.

To get the best Lokmat newspaper ad rates, connect with us at Excellent Publicity today.

Types Of Advertisement In Lokmat Newspaper

Advertisers have a plethora of options to choose from, ranging from type, size, to placement variations. The available ad types include classified and display ads. Within the "Classified" category, companies can select from purely textual ads or "Classified Display" ads. Ad sizes are customisable, with options such as full page, half page (horizontal or vertical), quarter page, and jackets (front, back, or both). Further, there are specialty ads like:

• Bookmark Ads
• Sky Bus Ads
• Advertorial Ads
• Pointer Ads

Contact us at Excellent Publicity for Lokmat ad rates best suited for your business!

Advantages of advertising in Lokmat Newspaper

Lokmat, one of India's leading regional newspapers, offers several advantages for advertisers seeking to reach a wide and engaged audience in Maharashtra and other parts of the country. Here are some key advantages:

• Strong Regional Presence: Lokmat has a deep-rooted presence in Maharashtra, making it an excellent choice for businesses targeting this region.
• Diverse Readership: Lokmat caters to a diverse readership, including urban and rural populations, across various age groups and socioeconomic backgrounds.
• High Readership: Lokmat enjoys a high readership rate, ensuring your ad reaches a significant number of people.
• Credibility and Trust: As a well-established newspaper, Lokmat is known for its credibility and trustworthiness, enhancing the perceived value of your brand.
• Targeted Advertising: Lokmat offers various advertising options that allow you to target specific demographics, interests, and geographic locations.
• Cost-Effective: Compared to some national newspapers, advertising in Lokmat can be more cost-effective, making it an attractive option for businesses with limited budgets.

Advertising options in Lokmat Newspaper

Lokmat offers a range of advertising options to suit different needs and budgets. Some popular options include:

• Full-page ads: Ideal for creating a strong visual impact and dominating the page.
• Half-page ads: A good option for showcasing your brand or product in a prominent position.
• Quarter-page ads: A more affordable option for smaller businesses or campaigns.
• Classified ads: Suitable for promoting products or services in a text-based format.
• Supplements: Special sections or inserts that can be targeted to specific audiences or industries.
• Online advertising: Lokmat also offers digital advertising options, such as banner ads and sponsored content, to reach a wider audience.

Steps for Planning a Campaign in Lokmat Newspaper

1. Define Your Goals:

Clearly outline your advertising objectives, such as increasing brand awareness, generating leads, or driving sales. Try to be specific and measurable. For example, instead of saying "increase brand awareness," specify "increase brand awareness among our target audience by 20% within three months."

2. Target Audience:

Identify your ideal customer. Who are you trying to reach? What are their demographics (age, gender, income, etc.), interests, and behaviors? The more specific you can be, the better you can tailor your message and placement.

3. Choose Ad Format:

Select the most appropriate ad format based on your budget, message, and desired impact. Consider options such as full-page ads, half-page ads, quarter-page ads, classified ads, supplements, or online advertising. Each format has its own strengths and weaknesses. Choose the one that best aligns with your goals and budget.

4. Create Ad Copy and Artwork:

Develop compelling ad copy and high-quality artwork that effectively conveys your message. Try to use strong visuals, headlines, and a clear call to action to encourage readers to take the desired action.

5. Select Placement:

Choose the optimal placement for your ad, considering factors such as readership patterns and section relevance. You can try to research which sections of Lokmat are most likely to be read by your target audience and select accordingly.

6. Set Budget:

Determine your advertising budget and allocate funds accordingly. While doing it, you can keep in mind factors such as the desired frequency of your ads, the size of your target audience, and the cost per ad unit.

7. Track and Measure:

Try to analyze the data to identify what is working and what is not, and make necessary adjustments to optimize your campaign. Tracing is a consistent process, so make sure that you regularly review and evaluate your campaign's performance to ensure it is delivering the desired results.

Pricing for Various Advertising Options in Lokmat

The pricing for advertising in Lokmat varies depending on several factors, including ad size, placement, and campaign duration. It's recommended to contact Lokmat's advertising department directly for accurate pricing information and to discuss your specific needs. They can provide you with a customized quote based on your requirements.

The Cost Of Advertising In Lokmat Newspaper

Lokmat ad rates depending on the advertiser’s choices of size, number of inserts, ad category, placement, and total ad volume. For select pages, some higher charges might be applicable:

• Front
• Last
• Page 3

Feel free to call our expert team at Excellent Publicity to get the ideal Lokmat classified ad rates.

How Can Excellent Publicity Help You Advertise In Lokmat Newspaper?

Our talented professionals at Excellent Publicity always make an effort to get you the best branding campaign possible. We have a pan-India presence in cities like Mumbai, Pune, Delhi, and Bangalore. Further, we have made a mark abroad through our digital campaigns and presence in Dubai. To keep you involved, we present to you a well thought out process:

• Appointment
• Drafting
• Practical Costing
• Artistic Process
• Initiate Campaign
• Assessments

For more information, contact us at Excellent Publicity and place your Lokmat classified newspaper advertisements today!