In our monthly round-up, we’ve curated a selection of remarkable marketing campaigns that caught our attention. From inclusivity to true stories, these campaigns showcase creativity, authenticity, and impactful messaging. Let’s explore them:
1. Starbucks | #ItStartsWithYourName
Starbucks has taken a commendable step towards inclusivity with its campaign titled #ItStartsWithYourName. The brand beautifully weaves the concept of acceptance and love into its messaging.
The campaign targets an open-minded section of society, especially millennials and Gen-Z. By emphasizing individual names, Starbucks encourages a sense of belonging and celebrates uniqueness.
Watch the Starbucks #ItStartsWithYourName ad.
2. Colors | AI vs. Human Touch
Colors, in an everyday story, adds a desi twist to the world’s most talked-about topic: Artificial Intelligence (AI). The campaign intelligently highlights how AI can perform almost everything but cannot replace the human touch—the mother’s touch.
It’s a thought-provoking take on technology and emotions. Experience the Colors campaign.
3. Philips & Sania Mirza | A Mother’s Battle
Philips collaborates with tennis star Sania Mirza to showcase the daily battles faced by mothers. Sania, known for her agility and aggressiveness on the court, embodies the spirit of resilience.
The campaign celebrates the strength and determination of mothers. Watch Philips & Sania Mirza’s ad.
4. Flite from Relaxo | #SarUthaKadamBadha
Based on a true story, Flite’s ad inspires viewers to have faith in their dreams. The campaign features National Award-winning lyricist and screenplay writer Varun Grover, who defied all odds to establish himself as a writer.
The uplifting background score and Varun Grover’s presence add authenticity to the ad. View the Flite – Sar Utha Kadam Badha TVC.
5. Catch Spices, DS Group | #MaaKaEhsaas
DS Spices, the makers of Catch products, present a heartwarming short film titled #MaaKaEhsaas. The storyline portrays the struggles and sacrifices mothers make every day.
What makes it unique is the backdrop—the mother-daughter connection. This campaign beautifully captures the essence of maternal love and resilience.
Watch #MaaKaEhsaas.
6. Equitas Small Finance Bank | Circle of Life
In another true story, Equitas Bank features Revathi and her daughter. Revathi narrates her journey—from being abandoned by her husband to standing strong for herself and her kids without any financial support.
The transformation is incredible and realistic, highlighting the impact of new-age brands on common people’s lives.
That’s a Wrap-up
These campaigns demonstrate the power of storytelling, authenticity, and purpose-driven marketing. Kudos to the brands behind these impactful messages!
If you also want your brand featured with promotional ad campaigns, the Excellent Publicity team is here to help you. For more such advertising news, stay in touch with Excellent Publicity.