Advertising on Cabs

Overview

Over the past few years the advancements in the advertising and promotional strategies all over the world has sped up rapidly and in order to catch up with these fast-paced developments brands have quite literally ‘accelerated’ themselves. Yes, we’re talking about Cab-Branding- the latest fad in the advertising business. The rapidly increasing popularity of cab networks like OLA and UBER has led to the inclusion of this truly revolutionary advertising medium in the vast catalogue of transit advertising mediums.

Going for Cab-branding over the other traditional mediums like radio, newspaper, tv and static OOH mediums has a multitude of advantages for advertisers looking to enhance their brand’s image, some of which are listed below-

• Go where your audience goes- Cabs are demand driven and are thus follow everywhere there is demand. Since crowds aren’t consistent to any particular location all the time and are present at different locations at different times during the day, investing in static outdoor media would only give brands high reach during particular times of the day. But with cab-networks like Ola and Uber, the system allows the driver to know where the requirement is present thus allowing them to go wherever the viewer is present. Besides this even with the local cabs that aren’t part of any network, the drivers have great sense of judgement to understand where large crowds might gather at a particular point during the day, thus giving brand great reach all across the day.
• Eye Level Visibility- Ads on cab unlike most OOH mediums have eye-level visibility that is they’re present within the average viewers’ line of sight or at least closer to it than the hoardings and billboards that are propped at great height, thus it is fairly difficult to miss out on these.
• All Time Availability- When it comes to the static outdoor advertising mediums that are present at prime locations and crowded areas of the city there is very high demand and thus less availability of these mediums if not bought well in advance of the campaign period. But since cabs are present in large numbers and are mobile, advertisers can promote their brands in all prime and crowded locations without waiting for months before the ad space is made available to them.
• Economical- This is one very important concern for most brands since not all of them can afford to have massive campaign budgets. Cab Branding has extremely high reach and can cover a large geographical area at a considerably lower cost. Besides this, since cabs are available in abundance, so advertisers do not have to pay anything extra to advertise in areas that have high demand for ad space amongst brands.
• Multiple Options to choose from- The concept of cab branding has really broadened over time to offer advertiser with innumerable possibilities to promote their brand. They can go for door, full cab and seat back ads or even roof top ads in certain cities. These different options have different benefits for brands for e.g. the external cab advertising options give the brands a very high reach and the internal cab ads help brands in getting a longer exposure period and captive audience.
• Penetrate into every nook and corner of the city- Unlike buses and trains, do not follow a fixed path, they travel through the main roads as well as the narrow lanes of the cities where most mediums are unable to reach and thus advertising through this medium can help your brand reach every nook and cranny of the cities where other brands might not be able to reach.
• Extended Visibility Period- Cabs have high demand even at odd timings especially in the metro cities where a large number of people travel even late at nights and thus advertising on cabs gives brands an extended period of visibility unlike the other mediums where the ad has visibility only at particular timings during the day.
• Reach everywhere-One major advantage of Cab Branding is that it helps your brand reach everywhere and every type of audience. These ads can reach all type of popular malls, savvy hotels, crowded markets and even the narrow lanes of cities. Thus, advertisers do not need to invest in different mediums to be able to target different locations
• Uniqueness- Uniqueness is an extremely important characteristic that can create a massive positive impact on any campaign. Ads on cabs can be very catchy with their unique and colourful illustrations that can easily grab everyone’s attention. Besides the creative, the medium that is the cab in self plays a very important part in grabbing the viewer’s attention. Any cab displaying a colourful advertisement is able to stand out in a traffic without much effort.
• Extended Exposure- While traffic might be a headache for most, it can actually prove to be extremely lucrative for brands that advertisers making use of cab branding. The increased wait time allows the passers by to view the ad for a longer period of time leading to better retention.
• High Reach-Cabs travel huge distances throughout the day, covering cities most crowded areas and thus ads on cabs get seen by a very large number of people spread over a massive geographical area.
• Intrusive- Advertisements on cabs are extremely intrusive, they do not require the explicit consent or involvement of the viewer in order for them to be seen. They catch the attention of the audience whenever they pass by these cabs and thus, they have less probability of getting missed or ignored.
• Captive Audience (Internal Cab Branding)- Even with the large number of advantages that a medium offers to advertisers there is still a possibility of for their ads to get missed or forgotten as audience today has the lowest attention span and are at the same time surrounded by so many ads that could prove to a distraction from your advertisement. In such a situation, cabs also offer advertisers with the alternative to have a captive audience through the internal can branding options that it provides.

How Does Cab Advertising Work?

Cab advertising works by placing ads on the exterior of taxis, private hire vehicles, or even ride-sharing cars. These ads are usually displayed on the rear, side panels, or the entire body of the vehicle, making them visible to both passengers and people on the streets. Depending on the format and design, ads can either be static (printed posters) or digital (LED displays).

Here’s how cab advertising typically works:

1.Choosing the Type of Advertisement:

Cab advertising comes in different formats, from simple static decals to full-wrap advertisements that cover the entire vehicle. Businesses can choose between partial wraps, rear-window decals, or digital displays based on their budget and advertising goals. The format you choose will determine the level of exposure and engagement your brand gets.

2.Geographic Targeting:

Since cabs operate in specific geographic locations, advertisers can choose vehicles that frequently travel through high-traffic areas or neighborhoods that align with their target demographic. Whether it's busy business districts, commercial centers, or residential areas, cab advertising allows businesses to effectively target local audiences.

3.Tracking and Monitoring:

Many cab advertising campaigns incorporate GPS tracking to monitor the routes of vehicles and analyze the exposure of your ad. Some companies offer performance metrics that track how many people saw the ad, providing valuable insights into the effectiveness of your campaign. This data can help advertisers adjust their strategy or location choices for maximum impact.

4.Cost-Effectiveness:

Compared to other outdoor advertising formats, like billboards, cab advertising is more budget-friendly. It’s a great option for businesses looking to advertise in high-visibility areas at a lower cost. The mobility of the ads also increases their reach, allowing for more opportunities to engage potential customers.

5.Flexibility and Duration:

Ads on cabs can be placed for different time periods, whether it’s for a short-term campaign (a few weeks or months) or a long-term branding initiative. Since cabs are always on the move, your brand can be visible for longer durations and across various locations within a city.

Steps to Launch a Cab Advertising Campaign

Launching a cab advertising campaign involves several key steps to ensure the effective implementation and success of your campaign. Here’s a simple guide to get started:

1. Define Your Campaign Goals

Start by setting clear goals for your cab advertising campaign. Are you aiming to increase brand awareness, drive traffic to your website, or promote a specific product or service? Defining your objectives will help determine the format, duration, and placement of your ads.

2. Choose the Right Vehicle Type

Depending on your target audience and budget, you can choose the type of vehicle that best suits your advertising needs. Options include taxis, ride-sharing vehicles, or even private vehicles. Some businesses may opt for full wraps, while others may choose smaller formats, such as rear-window ads.

3. Design Your Advertisement

The design of your ad is critical to capturing attention. Your ad should be eye-catching, easy to read, and aligned with your brand’s message. Whether you go for a simple graphic or a larger, more intricate design, the ad should be clear and visually appealing. Professional design services may be available through cab advertising companies to ensure your ad looks polished and stands out.

4. Select the Right Locations

The location and routes of the cabs are just as important as the design. Choose vehicles that operate in areas where your target audience is likely to be, whether it’s busy urban areas, shopping districts, or entertainment zones. Many cab advertising companies offer location-based targeting to ensure your ads are seen in high-traffic areas.

5. Determine the Duration of Your Campaign

The duration of your campaign depends on your goals and budget. Do you want your ad to run for a month or longer? Decide how long you want your message to stay visible. Longer campaigns tend to have a greater cumulative impact as the cab continues to travel through different areas.

6. Track and Analyze Campaign Performance

Once your cab advertising campaign is live, monitoring its performance is crucial. Many advertising companies offer GPS tracking and data analysis to evaluate the reach and effectiveness of your campaign. Reviewing metrics such as impressions, locations, and audience engagement will help refine future campaigns and optimize your advertising strategy.

7. Adjust Your Strategy if Needed

Based on the feedback and data you receive, you may want to adjust your ad’s placement or design to increase its effectiveness. You can shift the vehicles to new routes or update the visuals to refresh your campaign. Continuous optimization will help you achieve the best results.

Why hire Excellent Publicity for Advertising on Cabs?

“The name says it all”

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.

We at Excellent Publicity truly believe that client satisfaction is the main focus and mission of our organisation and thus, all our efforts are focussed on providing our clients with premium quality service in order for them to get the best results. With the large range of alternatives that we provide, our clients can flexibly choose the option that best suits their needs, message, brand and budget.

Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.

Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines and various others. Besides this we have worked with brands of all types and sizes to provide them with advertising services that has the best reach with their target audience. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image. With our flawless execution and dedicated efforts, we have never given our clients a reason to complain.

With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution.

For more details, contact us or write us at inquiry@excellentpublicity.com.