Overview
Cab Ads has become very popular in the last few years as it provides a lot of benefits. While planning taxi advertisements the brands can go for interior, exterior, or both for maximum impression and exposure. Cabs are nowadays a go-to service that people look in the changing weather. Due to the increase in pollution also many people prefer to ride a cab or taxi to their destination. Cabs are very popular in the middle class, upper-middle-class, and higher-class population. Brands tend to go for a Cab service advertisement strategy. Cab services like Uber, Ola, and other local cabs which are also known as “Kali-Peeli” taxis can be put into good branding and marketing use. As these services have a lot of cabs under their company brands if market their products or services via them can directly advertise in more than 100 cabs at a time.
Ads on cabs can be very catchy with their unique and colourful illustrations that can easily grab everyone’s attention. Cab Branding can be extremely penetrating as they are available at every populated area like a bus station, railway stations, airports, outside malls, etc thus having exposure to large crowed helping the brands to widen their consumer base. The fact that Cabs ads can be viewed at eye-level makes the message even more impactful for the audience. A lot of advertisers are often clueless about how to go about Cab Branding and how to determine the ideal budget for it which is why we have listed down the various criteria that help in determining the rates of your Cab Advertising Campaign.
- City- The city that you choose to run your campaign has a major impact on the total cost of the campaign. The rates for advertising on Cabs vary significantly from city to city based on the living standards, general price level, cost of labour, and the demand for the medium in the city. The rates are usually the highest in the cities of tier 1 as compared to tier 2 and tier 3 cities. Also, different cities may have their local cab service as well giving a better exposure and brand penetration.
- Cab Network- There are multiple cab networks available for advertising. These cabs offer many media options which can be used for creative taxi advertising ideas. Besides this, there is also the option of advertising on local cabs that aren’t a part of any network. The rates for advertising on cabs which are a part of popular networks like OLA and UBER might be higher due to the heavy demand and high reach because of their widespread network.
- Number of Cabs- The number of cabs on which the advertiser wishes to advertise also is an important factor while planning Cab Advertisements. Not only does it have an impact on the total cost of the campaign but in cases where the advertiser opts for a large number of screens, it can also help them in getting a discount on the rates.
- Media Option- There are a large number of options that are offered under Cab Branding. It is primarily divided into External Cab Branding and Internal Cab Branding. As external Cab Branding has much higher visibility than Internal it is more expensive than internal branding.
- Duration of Campaign- The minimum duration of these ads is 1 month but advertisers can go for a longer duration as well. Increasing the duration of the campaign would increase the total cost, it can also help the advertiser to get a better discount in case they opt for a substantial number of cabs.
- Agency- Agency that you select for the execution of your campaign also creates a vast difference in cost. But cost shouldn’t be the sole criterion when selecting the agency, the execution and the effectiveness of the agency also plays a key role. Rather than buying services directly from ad space owners, it is advisable to buy through a trusted agency as they not only have greater bargaining power but also ensure smooth and hassle-free execution.
Why hire Excellent Publicity for Advertising on Cabs?
“The name says it all”
Excellent Publicity is an emerging and fastest-growing advertising agency headquartered in Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one-stop solution to provide the best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning, and execution and can provide high-quality services at comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reaching the target audience successfully.
We at Excellent Publicity truly believe that client satisfaction is the main focus and mission of our organization and thus, all our efforts are focused on providing our clients with premium quality service for them to get the best results. With the large range of alternatives that we provide, our clients can flexibly choose the option that best suits their needs, message, brand, and budget. Having great experience in Cab advertising, Excellent publicity proves to offer the best brand penetration, recall rate, visibility, and large segment targeting for the brands.
Team excellent is a talented, enthusiastic, and well-experienced group of people who provide focused and to the point assistance to their clients and work with the motive of providing high-quality services that combine creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries with the help of creative Taxi Advertising Ideas.
Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines, and various others. Besides this, we have worked with brands of all types and sizes to provide them with advertising services that have the best reach with their target audience. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image. With our flawless execution and dedicated efforts, we have never given our clients a reason to complain.
With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution.