Overview | Auto Advertising | Auto Hood Advertising |
Auto rickshaw advertising is one of the most successful advertising methods available, providing significant awareness to businesses and industries at a low cost. Customers and clients are drawn to auto-rickshaw advertising since it is eye-catching. The auto-rickshaw conveys your advertisements to numerous locations across the city, allowing them to capture the attention of prospective customers who are riding in various vehicles, strolling along the street, or just passing by. There are endless benefits of opting for auto rickshaw advertising, and thus, Excellent Publicity always ensures to make its client reap the best benefits using its professionals' expertise and experience.
In the past few years, Auto Rickshaw Branding has seen a significant increase in its prominence across India. Auto Rickshaws are widely spread across most tier 1, tier 2 and tier 3 cities of the country and their ability of being localised remains unmatched by most of the other transit mediums as autos can not only move around on the main roads and highways but also into the narrow lanes in every nook and cranny of the cities,where most other transit mediums may not be able to reach.
Why go for Auto Advertising?
There can be a various reasons listed as to why Auto Branding can be the perfect choice for your brand.
- Exposure- One very significant benefit of Auto Branding is its wide visibility and greater reach in comparison to various other mediums. Autos are able to reach every corner of the cities unlike buses and trains. On an average, per day an Auto Rickshaw travels more than 100 kms, making approximately 18+ trips in a day. Thus, it can give a very widespread exposure to the brand. Unlike, trains and buses it doesn’t travel along the same fixed path and instead goes into different areas every day thereby providing an even greater visibility to the brand.
- Feasible- Moreover, Auto Rickshaw Advertising has proved to be one of the most feasible mediums having quite a high return on investment. It is one of the best ways to promote your brand throughout the city without creating a hole in your pocket.
- High Reach-Auto Rickshaws run throughout the day on roads and advertisements on autos are seen by all whether it is the pedestrians walking on roads, bikers or people in the automobiles passing by. It is a relatively newer and more innovative advertising mediums thus it is able to capture attention easily.
- Ready Availability- Beyond this another very important benefit of Auto advertising is the ready availability. At present there are close to 3.5 lakh auto rickshaws in Mumbai and 1.6 lakh autos in Ahmedabad thus there is no shortage of ad space when it comes to Auto Branding which means your campaigns can be executed without any delay.
- Can’t be skipped- One might be able to ignore or skip online ads and TV commercials but Auto Rickshaw advertising does get their attention. Besides this, most people travel on a regular basis thus the brand might also get the benefit of repeated exposure leading to better recall.
- Cost effective-Transit advertising covers a larger audience at the same time therefore the average cost per customer is significantly low in respect to the impact that it creates. Other than this, since it covers multiple locations, the brand does not need to incur a separate cost for advertising in different locations.
- Eye Level Visibility- Ads on Auto Rickshaws unlike most OOH mediums have eye-level visibility that is they’re present within the average viewers’ line of sight or at least closer to it than the hoardings and billboards that are propped at great height, thus it is fairly difficult to miss out on these.
- Multiple options to choose from- Auto Branding has multiple options from which advertisers can choose from according to their requirements and budget constraints. Primarily there are internal and external auto rickshaw branding options. Internal branding has the advantage of longer exposure period while external has the advantage of high reach. Besides this, external auto branding further is divided into- auto back branding and auto hood branding.
- Target any type of audience- Unlike most mediums that target only specific segments of society, Auto branding is one such medium that can reach anyone and everyone. People from all sections of society view these ads when they are traveling out.
- Extended Exposure- Most Indian cities today suffer from high traffic. But high traffic can be extremely beneficial for advertisers that use auto branding for their campaign. Due to high traffic, the wait time at signals increases where in people are able to stop and view these ads for a longer period of time.
Types of Auto Branding
When it comes to Auto Branding advertisers can choose from the following options according to their budget and their requirements-
- Auto Hood Ads- Auto Hood Advertising is a great way to get your brand noticed while you're out and about. It takes the stress out of promoting your business on the road, but make sure to take the right steps. In this, the ad covers the entire hood of the auto. Though it is relatively costlier than the other two options but it does have a greater impact than the others.
- Auto Back Ads- These are stickers that are placed on the backs of the autos. They are smaller in size and thereby cheaper than auto hood ads.
- Inside Auto- These are ads placed inside the auto, they have a smaller viewership as the only target the travellers, but they have a better recall rate than auto back ads as the travellers are exposed to the ad throughout the ride.
Let Your Company's Message Reach Public On Wheels
Our experts at Excellent Publicity develop a strategy for auto rickshaw advertising after reviewing the desired aims and marketing objectives with the customer. With our well-designed and properly executed advertising in India, we were able to provide our customers with significant exposure in a matter of minutes.
The advertising is designed with the client's specifications in mind. Most of the time, auto-rickshaw advertising is used to promote items and services intended for local consumption only. There are a variety of advantages that a customer might get from auto-rickshaw advertising. Compared to other forms of advertising such as hoardings and banners, auto-rickshaw advertising is the most affordable.
The auto-rickshaw travels across high streets, university regions, residential neighborhoods, and business districts in 24 hours, and thus, it grabs more attention than a billboard. Our team also makes certain that all advertising is done within the context of a company's overall brand image, increasing the likelihood of customers being aware of their existence.
In order to provide highly efficient rickshaw advertising services to the firm, we have a thorough awareness of the industry as well as brand promotion tactics. We may also tailor the advertising to a certain part of the city based on the customer's specifications to reach the targeted client base.
Why hire Excellent Publicity for Auto Advertising Campaign?
“The name says it all”
Excellent Publicity is an emerging and fastest growing advertising agency Ahmedabad headquartered with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.
We at Excellent Publicity truly believe that client satisfaction is the main focus and mission of our organisation and thus, all our efforts are focussed on providing our clients with premium quality service in order for them to get the best results. With the large range of alternatives that we provide, our clients can flexibly choose the option that best suits their needs, message, brand and budget.
Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.
Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines and various others. Besides this we have worked with brands of all types and sizes to provide them with advertising services that has the best reach with their target audience. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image. With our flawless execution and dedicated efforts, we have never given our clients a reason to complain.
With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution.
FAQs on Auto Rickshaw Advertising Services
1. Why should I work with you when this can be done on my own?
The reason you should hire the advertising experts at Excellent Publicity is that we provide you with the greatest pricing because we come into direct contact with rickshaw unions rather than individual drivers, allowing you to save on time, energy, and money in the process. Regular inspections are performed to ensure that your advertisements are displayed.
2. How to create auto-ads ?
When you work with a printing company, we take care of everything from the initial concept to the final delivery of your banner. Your advertisement is created by a team of experts who have years of experience in the field.
3. How to make sure that my ads are not removed from the auto?
Along with the network of licensed car drivers and labor unions, Excellent Publicity also has a monthly payment schedule. Every advertisement contract we enter into with a firm is every month, and we guarantee that your advertisement will be displayed for a full month after signing the deal.
For more details, contact us or write us at inquiry@excellentpublicity.com.