Overview
In the past few years, Auto Rickshaw Branding has seen a significant increase in its prominence across India. Auto Rickshaws are widely spread across most tier 1, tier 2 and tier 3 cities of the country and their ability of being localised remains unmatched by most of the other transit mediums as autos can not only move around on the main roads and highways but also into the narrow lanes in every nook and cranny of the cities, where most other transit mediums may not be able to reach. One very significant benefit of Auto Branding is its wide visibility and greater reach in comparison to various other mediums. Autos are able to reach every corner of the cities unlike buses and trains. Unlike, trains and buses it doesn’t travel along the same fixed path and instead goes into different areas every day thereby providing an even greater visibility to the brand. Auto Rickshaws run throughout the day on roads and advertisements on autos are seen by all whether it is the pedestrians walking on roads, bikers or people in the automobiles passing by. It is a relatively newer and more innovative advertising mediums thus it is able to capture attention easily. But before investing in this medium, it is important for advertisers to understand how the pricing of this medium works which is why we have listed down the criterions that are used to determine the cost of Auto Branding Campaigns-
- City- The city that you choose to run your campaign has a major impact on the total cost of the campaign. The rates for advertising on Autos vary significantly from city to city on the basis of the living standards, general price level, cost of labour and the demand for the medium in the city. The rates are usually the highest in the cities of the tier 1 but at the same time Auto Rickshaw ads here also get a very high reach due to the heavy traffic in these cities.
- Number of Autos- The number of Auto Rickshaws that the advertiser wishes to advertise on determines the volume and reach of the campaign. The rates for advertising on Autos are on per auto and thus increasing the number of autos increasing the total cost of the campaign but at times advertiser might get certain amount of discount in case the number is large.
- Type- When it comes to Auto Branding advertisers can choose from the following options according to their budget and their requirements-
- Auto Hood Ads- In this, the ad covers the entire hood of the auto. Though it is relatively costlier than the other two options but it does have a greater impact than the others.
- Auto Back Ads- These are stickers that are placed on the backs of the autos. They are smaller in size and thereby cheaper than auto hood ads.
- Inside Auto- These are ads placed inside the auto, they have a smaller viewership as the only target the travellers, but they have a better recall rate than auto back ads as the travellers are exposed to the ad throughout the ride.
- Agency- Agency that you select for the execution of your campaign also creates a vast difference in cost. But cost shouldn’t be sole criterion when selecting the agency as the execution and the effectiveness of the agency also plays a key role. It is advisable not to buy services directly from ad space owners and instead go through with a trusted agency as they not only have greater bargaining power but also ensure smooth and hassle-free execution.
Why hire Excellent Publicity for Auto Advertising Campaign?
“The name says it all”
Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.
We at Excellent Publicity truly believe that client satisfaction is the main focus and mission of our organisation and thus, all our efforts are focussed on providing our clients with premium quality service in order for them to get the best results. With the large range of alternatives that we provide, our clients can flexibly choose the option that best suits their needs, message, brand and budget.
Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.
Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines and various others. Besides this we have worked with brands of all types and sizes to provide them with advertising services that has the best reach with their target audience. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image. With our flawless execution and dedicated efforts, we have never given our clients a reason to complain.
With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution.
For more details, contact us or write us at inquiry@excellentpublicity.com.