Tomato FM Advertising India

Overview

Tomato FM 94.3 is a private radio station established by Pudhari Group in for entertainment purpose. Tomato FM is one of the most popular local radio stations of Kolhapur and Sangli, Maharashtra. The medium of presentation is majorly Marathi but it also plays Hindi songs. It is heard by people of all age groups in the town.

Why choose Advertising through Tomato FM?

Tomato FM being a majorly Marathi radio station can connect to the Marathi speaking population in a much better way. Using the regional language to advertise your brand can create a much deeper emotional connect and a significantly better impact on the audience.

Tomato FM offers various time bands for advertisements to be played. Brands can choose any of these time slots according to their needs, budget and target audience.

The Radio Station is known to be serving people of age groups in the town. Besides this it has the highest popularity among the youth and is also known to be a special platform for youth to express themselves.

With its popularity and large listenership, Tomato FM is the best advertising medium to reach out the population of Kolhapur and Sangli, Maharashtra.

Tomato FM can help your brand in effectively targeting the population of Kolhapur and Sangli. Tomato FM unlike most other popular radio station is concentrated only in Kolhapur and Sangli region thus any brand looking to target this region cannot find a better medium to do this than Tomato FM.

Tomato FM has a very loyal listenership thus advertising through Tomato FM would also create greater brand recognition and loyalty for the brand as well.

Advertising on Tomato FM does not require a huge advertising budget. It can be carried out pretty impactfully is a relatively small budget.

The cities where Tomato FM is operational

City	Station
Kolhapur	Tomato FM 94.3
Sangli	Tomato FM 94.3

The Advertising options in Tomato FM

1. FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
• Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
• Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
• RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
• ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
• Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
• Multiple jingles: There can be more than one audio creative for advertising.
2. RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
3. Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
4. Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
5. Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
6. Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
7. Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
8. Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
9. RJ Visit: In RJ Visit thePopular RJ’s of a specific radio station visits the advertiser’s commercial location.
10. Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.

The Process to follow for Advertising on Tomato FM

Following is the process to follow to have a successful radio advertising campaign on Tomato FM:

1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
2. Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
3. Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
4. Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
5. Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
6. Track a campaign: Receive log reports during the campaign period.
7. Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.

Time slots to advertise on Tomato FM

Time	Time Zone	About
7:00 AM – 11:00 AM	Morning (Prime Time)	The morning time band is considered a prime time and is highly recommended for advertisements due to the increased number of listeners in morning.
11:00 AM– 5:00 PM	Afternoon	The Afternoon time band is considered a non-prime time due to its lesser number of listeners comparatively but music shows and major podcasts are played in this slot.
5:00 PM – 10:00 PM	Evening (Prime Time)	The evening slot is considered a prime time and recommended for advertisements because the more number of commuters listen to radio in the evening.
RODP	Equal Division of Ad slots in Morning, Afternoon & Evening drives	In RODP the advertisement slots is divided equally in morning, afternoon and evening drives
ROS	All Day	In ROS the advertising time is allocated where it seems fit during the entire day.

Why hire Excellent Publicity to advertise with Tomato FM?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012.Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Tomato FM provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.

Excellent Publicity is the best place to find what you are looking in an advertising campaign on Tomato FM.

So what are you waiting for, the best radio advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.