Radio One Advertising India

Overview

94.3 Radio One is a commercial radio network in India. It was launched on 18 September 2007 with stations in the seven cities Mumbai, Delhi, Bangalore, Ahmedabad, Chennai, Kolkata and Pune. The network is the only one broadcasting in English in all of India's three biggest cities: Mumbai, Delhi and Bangalore. Targeting an upscale sophisticated audience. All stations broadcast at 94.3 MHz except the one in Ahmedabad which is at 95.0 MHz.

Why choose Radio One for advertising?

94.3 Radio One was ranked as India's most attractive radio brand 2017 (out of two radio brands listed), and at place 531 among all brands, in the annual publication India's Most Attractive Brands. Advertising on such a medium would can do wonders for your brand’s image.

Radio One’s presence in all metro cities of India which are also among the most populated areas in the country can help a brand.

Radio One has high reach and popularity with in these cities as well and thus it can help the brand communicate to a large audience in a fairly short duration.

Ads on Radio One can be played in different time slots and frequencies according to the brand’s choice. Thus, the brand can build campaign according to their needs and budget constraints.

Radio One’s listenership is an Urban’ sophisticated and upscale audience and thus any brand aiming to target such a demographic must do it through Radio One.

94.3 Radio One celebrated its 11th anniversary in September 2018 by launching a pioneering 'audience tracker', the first by any media company in India, that tracks the consumption habits of its upscale audience across brands and categories. This can help brands in more effective and precise behavioural targeting.

The cities where Radio One is operational

City	Station
Ahmedabad	Radio One 95
Bangalore	Radio One 94.3
Delhi	Radio One 94.3
Chennai	Radio One 94.3
Kolkata	Radio One 94.3
Mumbai	Radio One 94.3
Pune	Radio One 94.3

The Advertising options in Aamar FM

1. FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
• Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
• Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
• RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
• ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
• Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
• Multiple jingles: There can be more than one audio creative for advertising.
2. RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
3. Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
4. Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
5. Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
6. Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
7. Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
8. Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
9. RJ Visit: In RJ Visit thePopular RJ’s of a specific radio station visits the advertiser’s commercial location.
10. Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.

The Process to follow for Advertising on Radio One

Following is the process to follow to have a successful radio advertising campaign on Radio One:

1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
2. Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
3. Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
4. Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
5. Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
6. Track a campaign: Receive log reports during the campaign period.
7. Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.

Time slots to advertise on Radio One

Time	Time Zone	About
7:00 AM – 11:00 AM	Morning (Prime Time)	The morning time band is considered a prime time and is highly recommended for advertisements due to the increased number of listeners in morning.
11:00 AM– 5:00 PM	Afternoon	The Afternoon time band is considered a non-prime time due to its lesser number of listeners comparatively but music shows and major podcasts are played in this slot.
5:00 PM – 10:00 PM	Evening (Prime Time)	The evening slot is considered a prime time and recommended for advertisements because the more number of commuters listen to radio in the evening.
RODP	Equal Division of Ad slots in Morning, Afternoon & Evening drives	In RODP the advertisement slots is divided equally in morning, afternoon and evening drives
ROS	All Day	In ROS the advertising time is allocated where it seems fit during the entire day.

Why hire Excellent Publicity to advertise with Radio One?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012.Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Radio One provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.

Excellent Publicity is the best place to find what you are looking in an advertising campaign on Radio One across the nation.

So what are you waiting for, the best radio advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.