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Radio Mirchi Advertising India

Radio Mirchi 98.3 is one of the largest FM Radio Networks in India with network coverage in 45 cities till date and counting. It is owned by the Entertainment Network India Ltd (ENIL).

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Radio Mirchi 98.3 is one of the largest FM Radio Networks in India with network coverage in 45 cities till date and counting. It is owned by the Entertainment Network India Ltd (ENIL). The first ever Radio Mirchi Station was launched in Indore in October 2001. In a very less time span Radio Mirchi has become one of the most popular and most heard Radio FM with listenership numbers in millions. The tagline for Radio Mirchi is “Mirchi Sunnewaale Always Khush”.

Why choose Radio Mirchi for Advertising

Radio Mirchi 98.3 is undoubtedly a remarkable medium for advertising and has emerged as the number 1 Radio Station in not only metros but all other cities in India.

It is a valuable medium for advertisers because it allows them to reach audience locally and nationally in a highly targeted and cost effective way.

Radio Mirchi 98.3 has a large group of build in audience which helps in building a brand and re-targets the right set of consumers again and again.

It is the most evolving advertisement platform which delivers remarkable branding results as well as gives businesses brand recognition with highly effective consumer base.

The cities where Radio Mirchi is operational




Radio Mirchi 98.3


Radio Mirchi 104.8


Radio Mirchi 98.3


Radio Mirchi 98.3, Radio Mirchi 95


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 98.3

Hubli – Dharwad

Radio Mirchi 98.3


Radio Mirchi 98.3, Radio Mirchi 95


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 104.0


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 92.7


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 104.8


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 104.8


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 95.0


Radio Mirchi 95.0


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 98.3


Radio Mirchi 91.9

The Advertising options in Radio Mirchi

  1. FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
    • Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
    • Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
    • RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
    • ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
    • Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
    • Multiple jingles: There can be more than one audio creative for advertising.
  2. RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
  3. Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
  4. Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
  5. Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
  6. Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
  7. Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
  8. Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
  9. RJ Visit: In RJ Visit the Popular RJ’s of a specific radio station visits the advertiser’s commercial location.
  10. Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.

The Process to follow for Advertising on Radio Mirchi

Following is the process to follow to have a successful radio advertising campaign on Radio Mirchi:

  1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
  2. Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
  3. Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
  4. Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
  5. Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
  6. Track a campaign: Receive log reports during the campaign period.
  7. Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.

Time slots to advertise on Radio Mirchi


Time Zone


7:00 AM – 11:00 AM

Morning (Prime Time)

The morning time band is considered a prime time and is highly recommended for advertisements due to the increased number of listeners in morning.

11:00 AM– 5:00 PM


The Afternoon time band is considered a non-prime time due to its lesser number of listeners comparatively but music shows and major podcasts are played in this slot.

5:00 PM – 10:00 PM

Evening (Prime Time)

The evening slot is considered a prime time and recommended for advertisements because the more number of commuters listen to radio in the evening.


Equal Division of Ad slots in Morning, Afternoon & Evening drives

In RODP the advertisement slots is divided equally in morning, afternoon and evening drives


All Day

In ROS the advertising time is allocated where it seems fit during the entire day.

Why hire an Excellent Planner to advertise with Radio Mirchi

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Radio Mirchi provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.

Excellent Publicity is the best place to find what you are looking in an advertising campaign on Radio Mirchi across the nation.

So what are you waiting for, the best radio advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.

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