Radio Gupshup is a musical and ‘Infotainment’ radio station. It was started in Guwahati in 2006 and today it covers 60% of the area of the seven north eastern states of India. There are 5 radio channels coming under it. Hindi and Assamese are the two mediums of presentation. Radio Gupshup is known for its innovation radio programmes and the unique listening experience that it gives to its audience. It operates on the frequency 94.3 FM in all seven states.

Why choose Radio Gup-shup for advertising?

Radio Gupshup ranks number 1 among all the north eastern radio stations. It is considered to be extremely significant in the North East and holds a lot of prestige and advertising on such a medium would add to the brand’s image.

Radio Gupshup with its huge audience across all the seven north eastern states can give the brand a great reach.

It can effectively target people of all age groups; thus, brands can target different types of audience with the same platform.

Radio Gupshup offers different time slots for advertising throughout the day thus, brands can flexibly choose the time slot that works best for them in terms of targeting and budget.

With its innovative programmes and unique listening experience Radio Gupshup has developed an extremely loyal and consistent listenership and thus, any brand advertising through Radio Gupshup can interact with the audience repeatedly allowing it to have a better recall.

The advertising rates on Radio Gupshup are relatively moderate compared to other radio station and considering its massive coverage and reach in the north east it is an extremely cost-effective option.

The Cities where Radio Gup-shup is operational




Radio Gup-shup 94.3


Radio Gup-shup 94.3


Radio Gup-shup 94.3


Radio Gup-shup 94.3


Radio Gup-shup 94.3

The Advertising options in Radio Gup-shup

  1. FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
    • Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
    • Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
    • RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
    • ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
    • Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
    • Multiple jingles: There can be more than one audio creative for advertising.
  2. RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
  3. Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
  4. Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
  5. Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
  6. Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
  7. Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
  8. Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
  9. RJ Visit: In RJ Visit thePopular RJ’s of a specific radio station visits the advertiser’s commercial location.
  10. Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.

The Process to follow for Advertising on Radio Gup-shup

Following is the process to follow to have a successful radio advertising campaign on Radio Gup-shup:

  1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
  2. Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
  3. Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
  4. Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
  5. Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
  6. Track a campaign: Receive log reports during the campaign period.
  7. Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.

Time slots to advertise on Radio Gup-shup


Time Zone


7:00 AM – 11:00 AM

Morning (Prime Time)

The morning time band is considered a prime time and is highly recommended for advertisements due to the increased number of listeners in morning.

11:00 AM– 5:00 PM


The Afternoon time band is considered a non-prime time due to its lesser number of listeners comparatively but music shows and major podcasts are played in this slot.

5:00 PM – 10:00 PM

Evening (Prime Time)

The evening slot is considered a prime time and recommended for advertisements because the more number of commuters listen to radio in the evening.


Equal Division of Ad slots in Morning, Afternoon & Evening drives

In RODP the advertisement slots is divided equally in morning, afternoon and evening drives


All Day

In ROS the advertising time is allocated where it seems fit during the entire day.

Why hire Excellent Publicity to advertise with Radio Gup-shup?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012.Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Radio Gup-shup provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.

Excellent Publicity is the best place to find what you are looking in an advertising campaign on Radio Gup-shup.

So what are you waiting for, the best radio advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.