Friends FM Advertising India

Overview

Friends 91.9 FM is a Kolkata-based FM radio station operating since 2007 that plays current Hit music and is a 'Contemporary Hit' CHR format. The station is owned and operated by Ananda Offset Pvt Ltd, which is an ABP Pvt Ltd group company. The station caters to the young and young at heart listeners between the ages 18 and 45. It positions itself to the listener as "A true Fun loving and dependable Friend". The station is 24 × 7 LIVE. Friends FM plays a mix of Hindi, Bengali and English (towards weekend) songs. The station has several celebrity RJs who host special shows through the week.

Why choose Friends FM for advertising?

Advertising through Friends FM is quite flexible. The brand can choose the specific time band in which they wish their ad to be played according to the audience they wish to target.

Friends FM can be an excellent advertising medium for your brand if you wish to advertise in Kolkata.

 Friends 91.9 FM has a good popularity across Kolkata; thus, it can give your brands good reach.

Friends FM with its use of regional language along with Hindi and English can be an incredible medium to establish a more personal and emotional connection with the listeners.

Besides this, Friends FM is a very cost effective and affordable advertising medium. Ad campaigns through Friends FMs can be executed with a small advertising budget as well.

Moreover, since most people who listen to Friends FM are regular listeners, thus advertising through Friends FM would allow the brand to have the benefit of repeated exposure leading to a better recall.

The radio programmes on Friends FM effectively appeal to the sophisticated, contemporary, urban Bengali listeners, aged between 18 and 45, in middle and upper socio-economic groups.

The Advertising options in Friends FM

1. FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
• Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
• Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
• RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
• ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
• Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
• Multiple jingles: There can be more than one audio creative for advertising.
2. RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
3. Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
4. Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
5. Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
6. Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
7. Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
8. Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
9. RJ Visit: In RJ Visit thePopular RJ’s of a specific radio station visits the advertiser’s commercial location.
10. Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.

The Process to follow for Advertising on Friends FM

Following is the process to follow to have a successful radio advertising campaign on Friends FM:

1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
2. Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
3. Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
4. Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
5. Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
6. Track a campaign: Receive log reports during the campaign period.
7. Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.

Time slots to advertise on Friends FM

Why hire Excellent Publicity to advertise with Friends FM?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012.Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Friends FM provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.

Excellent Publicity is the best place to find what you are looking in an advertising campaign on Friends FM.

So what are you waiting for, the best radio advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.