Chennai Live Advertising India

Overview

Chennai Live - 104.8 (a part of the Muthoot Group) is a radio station in the city of Chennai. Chennai Live started off as the city's first talk- radio station in 2008, with a variety of shows on current events, sports, lifestyle and more. Chennai Live 104.8FM is the only English radio station in the city and plays international music from an array of genres such as pop, rock, rock & roll, R&B, hip-hop, top 100 hits, and more. The station also features independent English music by musicians the state of Tamil Nadu.

Why choose Chennai Live-104.8 FM

Chennai Live 104.8 FM is aneffective advertising platform for brands that wish to advertise in Chennai. It has an incredible listenership of over 6 lakh people who listen to Chennai Live on a daily basis, which is a very significant reach for any brand.

Chennai Live being the only English radio station in the region, has a lot of loyal listeners who tune into it everyday religiously. Advertising on this station would be extremely beneficial for any brand as it can communicate to this audience repeatedly which would make them more familiar with the brand.

Since Chennai Live focuses solely on Chennai region, brands can effectively target this region by advertising through Chennai Live.

The rates for different ad slots on Chennai Live radio station are significantly lower than a lot of other radio station so brands do not need a huge advertising budget to launch their campaigns through this medium.

Chennai Live also has the advantage of effective behavioural and demographic targeting, thisradio format caters to urban, informed audience who is well-read, brand conscious with a high disposable income and a willingness to spend and any brand that wishes to target such an audience must go for advertising through Chennai Live Radio Station.

The Advertising options in Chennai Live

1. FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
• Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
• Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
• RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
• ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
• Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
• Multiple jingles: There can be more than one audio creative for advertising.
2. RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
3. Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
4. Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
5. Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
6. Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
7. Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
8. Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
9. RJ Visit: In RJ Visit thePopular RJ’s of a specific radio station visits the advertiser’s commercial location.
10. Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.

The Process to follow for Advertising on Chennai Live

Following is the process to follow to have a successful radio advertising campaign on Chennai Live:

1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
2. Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
3. Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
4. Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
5. Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
6. Track a campaign: Receive log reports during the campaign period.
7. Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.

Time slots to advertise on Chennai Live

Time	Time Zone	About
7:00 AM – 11:00 AM	Morning (Prime Time)	The morning time band is considered a prime time and is highly recommended for advertisements due to the increased number of listeners in morning.
11:00 AM– 5:00 PM	Afternoon	The Afternoon time band is considered a non-prime time due to its lesser number of listeners comparatively but music shows and major podcasts are played in this slot.
5:00 PM – 10:00 PM	Evening (Prime Time)	The evening slot is considered a prime time and recommended for advertisements because the more number of commuters listen to radio in the evening.
RODP	Equal Division of Ad slots in Morning, Afternoon & Evening drives	In RODP the advertisement slots is divided equally in morning, afternoon and evening drives
ROS	All Day	In ROS the advertising time is allocated where it seems fit during the entire day.

Why hire Excellent Publicity to advertise with Chennai Live?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012.Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Chennai Live provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.

Excellent Publicity is the best place to find what you are looking in an advertising campaign on Chennai Live across the nation.

So what are you waiting for, the best radio advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.