Overview
The largest city in the North Eastern India, Guwahati is one of the fastest developing cities in that region. To help build the brand image, outdoor advertising turns out to be a global marketing strategy. There are various options in the same which can be displayed on roads, highways, junctions, etc. Since they are continuously exposed, they help the consumers to continuously recall the brand and develop familiarity making it effective. The people also respond well to such out of home advertisements, especially if they are strategically placed on the way of purchase.
Options available for Outdoor advertising:
Hoardings
Hoardings display ads that are intrusive and do not require a viewer’s consent to convey the message across. It is a number one advertising platform placed along most highways and streets to give the brands a good reach and presence in the market. The creative can be placed in specific locations, depending on the audience the brand wants to target.
BQS
Here, the ads are placed above the bust stops and the viewers are mostly people who travel by bus and the passers- by. It is also very much useful in areas where there is prohibition of large format advertising mediums.
Gantry
this involves placement of advertisements on billboards spread across the breadth of a road, where the advertising option lies on both the sides of the structure. They are usually placed on the highways and expressways and are seen by travellers on the specific routes.
Pole Kiosk
These are structures that are made back to back on electrical poles in a row in the major cities, and are perfect for compact advertising. Since they are placed at short distances, there is repeated exposure of the same to the viewers.
Unipoles
It is a large format advertising type which is placed atop a very high single pole. It is basically a billboard with an outline structure and mounted on top of a single strengthen pole or column.
Traffic Booth
it is one of the most unconventional methods of outdoor advertising, where the creative is placed right on top of the traffic booths that are present around the prime locations of any city. They are put up on a cubical surface, where the creative can be visible on all the four sides of the cube.
LED Outdoor Display
This medium of Outdoor advertising is a relatively new trend of branding across India, it is more like a hoarding/billboard in terms of size, but instead of the regular print ads, the creatives are displayed on the LED screens. There is no requirement of the additional illumination since they are clearly visible in the dark.
Petrol Pump Hoarding
This is an upcoming option in the field of Outdoor advertising, and is gradually gaining popularity among various cities across India. This is one location which witnesses countless vehicles throughout the day and are present within the cities as well as on highways, thus they are a good space for the brands to build.
Utility Branding
As the name suggests, this type of advertising makes use of the public convenience facilities built on roads, markets and crossroads for the sole purpose of advertising. The most common way of Utility Branding in India is advertising across the walls of the Public Toilets.
Our Services
Our Clients
