Overview
Bus Queue Shelter ads are the advertisements propped above the sheltered waiting area at the various Bus Stops all across the city Bus Queue Shelters are an outstanding advertising medium for all metropolitan towns and wealthy neighbourhoods. These ads are put up on top of bus stops are seen by travellers waiting at bus stops and passers-by. They have high impact and visibility and are also available in areas where most other large format advertising mediums might be prohibited. Since people spend a major part of their day traveling from one place to another, these ads have a high viewership and advertising through this medium can be extremely lucrative. Determining the cost for advertising through mediums like BQS can get complicated but in order to simplify it we have listed down the major criteria on the basis of which advertisers can determine the budget of their BQS ad campaign.
- City- City is a very important factor for determining the rates for BQS ads. Different cities differ in terms of their population size, standard of living, demand, cost of labour, general price range etc. so the price of this medium also differs accordingly. Generally, the Tier 1 cities have the highest rates due to massive demand for these medium. Besides since these metro cities have a high population and traffic, BQS ads here create a much wider impact than in the cities hosting relatively smaller population.
- Bus Stops selected- Bus Stops in certain in densely populated areas of the cities experience high footfall and are surrounded by high traffic owing to which, ads in these areas have higher demand as they provide advertisers with massive reach. Due to the difference in demand the prices of BQS ads might differ from one bus stop to another.
- Quantity- Quantity is an important determinant for the price of BQS advertising. While advertisers have the option of choosing as many and as few Bus Shelters as they want, it is advisable to go for a considerable number at a time as it would not only give the brand the benefit of wider reach, visibility and repeated exposure but also give the advertiser better bargaining power and thus lower cost per medium.
- Duration- Duration is another important factor that influence the rates for BQS ads, while these are usually available for a minimum time period of one month but the advertiser does have the option to rent the BQS for a longer duration. Buying ad space for longer duration would reduce the average cost per month. Besides the advertiser doesn’t need to pay anything for printing and mounting of the ad every month.
- Illumination- Illumination is also an important factor that cannot be ignored while investing in this medium. Illumination not only has impact on the cost of the campaign but also the overall impact and brand visibility. The backlit pole BQS have internal illumination and have visibility even at night time. Because of this, they are slightly more expensive but the overall impact and the result makes it worth it. Besides this, there are non-illuminated options also available known as non-lit ads, these ads relatively cheaper compared to backlit ones but they only have day visibility.
- Agency- Agency or the vendor you select for the execution of your campaign also creates a vast difference in cost. But cost shouldn’t be sole criterion when selecting the agency as the execution and the effectiveness of the agency also plays a key role. It is advisable not to buy services directly from the ad space owners and instead go through with a reputed and trusted agency as they not only have greater bargaining power but also ensure smooth and hassle-free execution.
Why hire Excellent Publicity for BQS Advertising Campaign?
“The name says it all”
Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.
We at Excellent Publicity truly believe that client satisfaction is the main focus and mission of our organisation and thus, all our efforts are focussed on providing our clients with premium quality service in order for them to get the best results. With the large range of alternatives that we provide, our clients can flexibly choose the option that best suits their needs, message, brand and budget.
Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.
Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines and various others. Besides this we have worked with brands of all types and sizes to provide them with advertising services that has the best reach with their target audience. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image. With our flawless execution and dedicated efforts, we have never given our clients a reason to complain.
With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution.
For more details, contact us or write us at inquiry@excellentpublicity.com.