Overview
Outdoor Advertising also known as out of home advertising consists of all the advertising mediums that reach out to the targeted audience when they are outside their home or on the move. Starting from the traditional billboards to the rather unconventional LED signages and Utility Branding, Outdoor Advertising includes a massive range of mediums which cater to the different needs of different brands. This is one of the oldest and the most widespread advertising mediums all over the world and are available in some of the other form in most areas. Due to its long of history of bringing brands the result that they desire, OOH continues to be one of the most trusted advertising mediums that we have at present and most brands spend a relatively large portion of their annual marketing budget on these mediums. “How much should I spend on Outdoor Advertising?” “What are the rates for OOH advertising mediums?” “What is the starting price for Outdoor Advertising mediums?” these are some of the common questions that new advertisers are often confused about when trying to invest in outdoor media.
While there is no standard price range for outdoor advertising, there are certain criteria- on the basis of which the advertisers can determine their budget for this medium
- City- City is a very important factor for determining the rates for outdoor medium. Different cities differ in terms of their population size, standard of living, demand, cost of labour, general price range etc. so the price of the medium also differs accordingly. Generally, the Tier 1 cities have the highest rates due to massive demand for these medium. Besides since these metro cities have a high population and traffic outdoor ads here create a much wider impact than in the cities hosting relatively smaller population.
- Area- Besides the city, the exact area that advertiser selects for their ad to be placed also creates a major difference. Areas that experience high footfall and traffic have very high demand among the advertisers as ads here have very high reach. Thus, the rates for advertising on prime locations, cross roads or any place that regularly hosts large crowds of people have higher price.
- Size- Size in another important factor determining both the effectiveness as well as the rate of any outdoor advertising medium. While not all mediums offer flexibility of size, there are certain mediums where in the advertiser can pick the size that best suits their needs and budget. The size of the ad determines the printing charges and thus larger the size of the ad the higher would be the cost.
- Medium selected- OOH or Outdoor Advertising includes a very large number of advertising mediums that differ from one another in various respects. Each medium has its own plus points as well as negatives in comparison to the other. The cost of your outdoor advertising campaign revolves around the specific or the combination of mediums that you choose. The cost of each medium differs from one another in terms of the size, visibility, impact, demand etc.
- Quantity- Quantity is an important determinant for the price of advertising mediums. Just like any other product or service the higher the quantity purchased the greater would be the bargaining power of the advertiser. Thus, the more mediums that you buy the lower would be the cost per medium.
- Illumination- Illumination is a key factor when it comes to advertising, it not only determines the duration through which the ad would be visible to the public but also determined the effectiveness of the particular ad as illumination can make an ad extremely attractive. There are 3 types of alternatives available when it comes to most advertising mediums- Back lit, Front lit and Non-lit, Backlit ads have internal illumination source and are printed on a special translucent surface through which the light passes, because of this these ads have tremendously attention-grabbing results and as a result are the most expensive ones. Front lit ads printed on regular surface and have external source of illumination, these are moderately priced but are only available in very few OOH mediums. Finally, the Backlit ads, these have the lowest price but at the same time they do not have visibility throughout the day.
- Agency- Agency or the vendor you select for the execution of your campaign also creates a vast difference in cost. But cost shouldn’t be sole criterion when selecting the agency as the execution and the effectiveness of the agency also plays a key role. It is advisable not to buy services directly from vendors and instead go through with a trusted agency as they not only have greater bargaining power but also ensure smooth and hassle-free execution.
Why hire Excellent Publicity for Outdoor Advertising Campaign?
“The name says it all”
Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.
We at Excellent Publicity truly believe that client satisfaction is the main focus and mission of our organisation and thus, all our efforts are focussed on providing our clients with premium quality service in order for them to get the best results. With the large range of alternatives that we provide, our clients can flexibly choose the option that best suits their needs, message, brand and budget.
Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.
Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines and various others. Besides this we have worked with brands of all types and sizes to provide them with advertising services that has the best reach with their target audience. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image. With our flawless execution and dedicated efforts, we have never given our clients a reason to complain.
With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution.
For more details, contact us or write us at inquiry@excellentpublicity.com.