In a couple of years, the OTT platform has grown exponentially. With the advent of streaming services, the transition from traditional cable TV to ad-supported or subscription-based streaming services has become popular. OTT seems to have no end in sight. What evidence do we have to support this claim?
- As per the Allied Market Research, by 2027, it is predicted that the worldwide over-the-top (OTT) market would be valued at $1.039 trillion, up from $121.61 billion in 2019.
- OTT media revenue will top $210 billion by 2026, as per Statista.
- OTT services are expected to overtake traditional pay television by 2022, with 55.1 million people abandoning traditional pay-TV, mentions eMarketer.
Seeing all the surveys mentioned above and much more available on the web, the OTT advertising experts at Excellent Publicity are working more efficiently with the brands to promote their products and services. Being the one-stop solution for all of your OTT advertising needs, we at Excellent Publicity provide the best solution for all of your company's needs. We have been helping our clients from a broad array of industries conduct effective marketing campaigns across various OTT platforms, all thanks to our result-oriented OTT advertising services and extensive platforms.
The Current Scenes of OTT Advertising in India
Due to the situation created by the COVID-19 pandemic, the OTT industry in India has witnessed a huge increase in the number of subscribers, new platform launches, and viewership hikes. As per a report, the subscriber base of the OTT platforms has grown from 75% to 150%. With this revelation, companies are now shifting to these platforms for finding their potential customers through OTT advertising.
Giant corporations like PepsiCo India also use the OTT ecosystem to connect with a huge range of buyers across different regions and languages using various ad formats and effective messaging strategies. Moreover, user-based personalization and tech-based viewership are helping brands to place their advertisements more effectively than ever. Adding to all this, we can say that apparently, marketers should now start mirroring consumer behavior and integrate OTT advertising services into their working methodology to drive results.
Excellent Publicity, being the pioneer in the advertising sector, is well-acquainted with the significance of OTT advertisement and, subsequently, is ready to help you leverage these platforms to the fullest.
Excellent Publicity – The Best OTT Advertising Platform
For years, Excellent Publicity has been one of India's leading OTT advertising service providers. Our team of proficient experts fulfills the OTT advertising requirements of many enterprises. Our result-driven OTT advertising services and extensive networks have helped our clientele from various industries execute profitable OTT programs. In addition to the famous platforms such as Disney+, Hotstar, ZEE5, and Amazon Prime Video, the advertising options include local players such as Voot, SonyLIV, Eros Now, MXPlayer, etc. With the help of these OTT advertising platforms, the Indian audience can now consume the latest content in a new and innovative way.
The rise of OTT advertising has provided marketers with a fresh perspective to get their information in front of viewers. Within the video, music, podcasting, and audio streaming categories, there are roughly 95 OTT advertising platforms being used by the Indian population. Indians will have over 500 million video subscriptions by 2023 because of the affordably low mobile data rates and high bandwidth internet. Thus, it is wise for brands to invest in OTT advertising to promote their products and services.
Boost Your Company's Sales with the Help of OTT Advertising Platform
Marketing your business model on streaming platforms is a tedious task to many since this concept has grown in the past couple of years. But, thanks to our amazing OTT advertising service experts who can help you with all their expertise and experience in the field!
When you choose Excellent Publicity as your OTT advertising agency, we ensure that your advertisements will be seen, not ignored. We do this by placing non-skippable commercials on documentary-style long content alone, ensuring that your ads will be seen, not skipped. Your commercials will be broadcast during live and recorded broadcasts of popular television shows, blockbuster movies, and athletic events.
For more information on Excellent Publicity's OTT advertising services for your companies, please continue reading, or contact us online to start with OTT ads today!
Rates Of OTT Advertising
The rates for OTT advertising are divided into three different categories. Cost per thousand is the most common pricing model, and it's also known as CPM. You win money every time your advertisement is displayed to a user in this application. This price approach is utilized for both performance and branding campaigns.
The second type of pricing plan is the Fixed-price model. When it comes to OTT advertising platforms, this type of pricing is most commonly used for high-impact mediums such as Leader Board. Advertising on the internet is typically priced per day, except for branding efforts. The third and lowest pricing model for over-the-top advertising is CPC or Cost per Click. Advertisers like this pricing model since they only pay when someone clicks on their ad. For performance-based initiatives, this ad type is most often employed.
Various Options of OTT Advertising
Video, text banners, audio, GIFs, and innovative ads are the most widely used advertising formats on OTT platforms. Additionally, OTT advertising platforms can generate customized advertising alternatives. As an example, consider Product Integration during a cricket game or a film. Video, text, audio, and video + audio integrations are the most widely used advertising formats on OTT platforms. Additionally, OTT platforms can generate customized advertising alternatives. As an example, consider Product Integration during a cricket game or a film. The most prominent OTT advertising services in India are still audio and video commercials. OTT platforms include a comprehensive array of advertising options that you can check out on our website.
Benefits of OTT Advertising Services
OTT channels have grown in popularity amongst consumers. Advertisers are increasingly taking advantage of the growing OTT viewership by ramping up their marketing efforts through this medium. Let us explain to you how OTT advertising platforms are beneficial.
- Help You Reach Larger Audience
A significant number of people with appropriate interests can be reached through OTT advertisements. More than 50% of families in India no longer watch cable TV or wish to stop watching. For many of these people, streaming services like Netflix and Hotstar are replacing traditional television. While TV commercials are still effective, you may reach those who aren't watching them by targeting certain demographics with your OTT advertising.
- Use Data Analytics
The data provided by OTT ads enable companies to track the effectiveness of their advertisement campaigns in real-time. Depending on your objectives and targeting, you'll be able to examine various KPIs. OTT advertisements can also be subjected to A/B testing to see which ones perform optimally and could benefit from added tweaks. Suppose you are launching an ad campaign to enhance brand recognition. Impression counts, viewership, and video completion rates are all metrics that can be measured after your ad campaigns have been launched to see how well they are performing with your audience.
- Clickable CTAs
Two-third of individuals who see commercial advertisements on TV check it up on the internet to learn more about it. This includes those who see OTT advertisements. OTT advertisements are displayed to allow people to take action straight through the advertisement. Pre-roll advertisements, for example, can be seen before a YouTube video is played and can be clicked on to be redirected to an appropriate landing page. Many opportunities exist to employ clickable advertising for particular campaigns when linked TV and gadgets don't allow them.
- Advanced Attribution Capabilities
Because of OTT advertising services, brands no longer have to wonder if their target audience saw their advertisements. OTT advertising can provide attribution in a way that broadcast and linear TV have never been able to. A person's exposure to an advertisement, whether they visited an advertiser's website or how long they remained on it, can be determined easily. Brands can obtain this information regardless of the device on which viewers are watching content.
- Easy User Experience
One of the primary reasons that people are making the switch is the convenience that streaming offers them. On-demand video viewing eliminates the need to wait for a program to air. Watching shows, movies, and videos at your leisure means people will see your ads whenever they watch them.
Why Choose Excellent Publicity For OTT Advertising Services?
- We are Reasonably Priced
The advertising revenue you invest in us goes further because you only pay for engagement. You no longer have to pay for views!
- Step-by-Step Guide to Programmatic Advertising
You no longer have to rely on a third-party programmatic agency or advertising technology provider; instead, you can work directly with Excellent Publicity on all of your programmatic transactions.
- Keep Your Business Under Audience's Attention
Put your company's name in front of people who are looking for what you have to offer. Determine the preferences of your intended audience and select from subcategories such as sporting activities, clothing, food, and others to reach new individuals through OTT targeting.
- Authentic Reporting
We keep our clients updated with the results by providing them with reports obtained directly from the OPP platforms. These help you get an idea of the parameters of impressions delivered and click-through rate (CTR).
OTT Advertising Costs in 2021
When it comes to gathering reliable information, Excellent Publicity is uncompromising in its quest for excellence. As a result, we make sure that the OTT advertising rates are updated regularly. Every year at the start of a new year, the majority of advertising networks alter their prices. As a result, before committing to a campaign, double-check the current OTT advertising rates. For the most up-to-date OTT advertising prices in 2021, please check for the most recent rates.