Advertising in PVR Cinemas

Advertising in PVR Cinemas

PVR Cinemas is one of India's largest and most influential multiplex chains, offering advertisers a premium and highly engaging platform to reach their target audience. With a strong presence in metropolitan cities, tier-1, and tier-2 locations, PVR attracts a diverse demographic, including families, young professionals, students, and high-net-worth individuals. Advertising in PVR Cinemas ensures high brand visibility and impact, making it a preferred choice for businesses looking to engage audiences in a captive, distraction-free environment.

Overview

PVR Cinemas, a film entertainment company was started in 1995, as a result of a joint venture between Village Roadshow Ltd. and Priya Exhibitors Pvt. Ltd. Having started their commercial operations in 1997, PVR has become a National cinema chain, currently boasting of functioning successfully at a staggering 132 locations, making it an impressive choice for Cinema Advertising.

Why choose advertising in PVR?

The advertising media options in PVR are immense. Theatre Advertising can be broadly categorized into Onscreen Cinema Advertising and Off-screen Cinema Advertising, both of which are successfully carried out at all PVR Outlets.

Moreover, PVR boasts of a superlative and recurring audience, as a result of their wholesome cinema experience, allowing advertisers to target an audience which is befitting to their brand and its commercial advertisement motives.

PVR's brand strategy offers cinema screens across ten well categorized cinema labels, covering all spectrums regarding cinema entertainment. It has created 10 different movie-viewing experiences to suit the tastes and spending capacity of different audience segments. So when it comes to advertising on cinema, PVR allows brands with vastly different target audiences to be able to successfully carry out Movie Advertisement with ease.

With the establishment of the country's first multiplex cinema in 1997, PVR has expanded substantially and having acquired Cinemax in 2012, now consists of 612 screens, across 132 cinemas located across 51 cities. PVR now entertains over 95 million viewers annually.

The Branding options in PVR

The steps in Execution

Mentioned below is the process required for a successful cinema campaign in PVR:

1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
2. Plan the campaign with us: We will assist you in terms of choosing cinema screens, right ad format, audience reach, ad length, campaign duration and latest movie list to have a successful campaign on-screen.
3. Receive the best quotes: We provide lowest assured rates with best services for Cinema Screens across India. The cinema advertising rates differ according to regular movie week, block buster movie week or mega block buster movie week.
4. Provide creative: Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in cinema advertising is jpeg for ad slide and MOV for ad film. Once you share the creative we will get it converted in cinema ad format with extra cost associated with it.
5. Creative Specification:

   Ad Type	Specification	Ad Format
   Slide	2048 (W) X 858 (H) pixel, Image: Minimum 300 dpi	Jpeg
   Video	High Resolution, Minimum 1080 dpi	.MOV or MP4
   Audio	High clarity	.WAV

6. Censor Certification: A censor certificate is mandatory before placing a video ad in cinema theatres. An advertiser can directly apply for censor certificate or we can provide it with extra cost associated with it. Censor certification process takes at least a week.
7. Go Live: See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.
8. Receive proof of execution: Receive inspection pass through cinema theatres during the campaign period. Inspection pass is used to inspect the ad being played in cinema theatre.

Why hire Excellent Publicity for Advertising in PVR?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services and accomplished advertising techniques to have remarkable cinema campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.

We deliver plenty of cinema screens across India so you can create cinema advertising and marketing campaign that best fits your message, brand and budget.

Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing.

So what are you waiting for, the best cinema advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.

Types of Advertisements in PVR Cinemas

PVR Cinemas provides multiple advertising formats that cater to different brand requirements, budgets, and engagement strategies. These advertising options allow brands to create a powerful visual impact and interact with moviegoers before, during, or after the film. Here are the primary types of advertisements available in PVR Cinemas:

1. On-Screen Advertising (Cinema Screen Ads)

On-screen advertising is one of the most effective ways to capture audience attention. These ads are displayed on the big screen before the movie starts, ensuring undivided attention from moviegoers.

• Static Slides & Still Ads: Simple yet impactful, these are displayed before the film begins, making them great for cost-effective advertising.
• Video Commercials: Brands can showcase 15-second, 30-second, or 60-second video ads similar to TV commercials. These are played before the movie trailers or during the interval, maximizing recall.
• Customized Brand Films: High-production-value, customized content that seamlessly integrates with the movie experience, offering a cinematic storytelling approach to advertising.

2. In-Lobby Advertising & Branding

The lobby area in PVR Cinemas is a high-footfall zone where advertisers can engage customers before and after the movie. Multiple advertising formats are available in these spaces:

• Digital Screens & LED Walls: High-definition digital screens displaying brand content, product promotions, and brand messages.
• Standees & Posters: Strategically placed near ticket counters, food courts, and entrances to reinforce brand visibility.
• Interactive Kiosks: Touch-screen kiosks or digital panels where audiences can explore products, offers, and engage in interactive brand experiences.
• Product Sampling & Live Activations: Brands can set up promotional booths, distribute free samples, or organize live demos to create direct engagement with potential customers.

3. Seat Branding & In-Theatre Advertising

PVR Cinemas offers innovative ways to advertise inside the theatre while the audience waits for the movie to begin. These include:

• Seat Headrest Branding: Custom seat covers with branding, ensuring close-range visibility for all seated viewers.
• Cup Holders & Popcorn Tubs Branding: Sponsored branding on popcorn boxes, beverage cups, and food trays, reinforcing brand recall.
• Exit Door & Wall Branding: Posters and digital banners placed near the exit points to leave a lasting impression on viewers as they leave the theatre.

4. Interactive & Experiential Marketing

Brands looking for higher audience engagement can use interactive advertising in PVR Cinemas:

• Augmented Reality (AR) Experiences: Brands can integrate AR-based games, filters, and interactive campaigns into the PVR app or lobby screens.
• QR Code & App-Based Promotions: Advertisers can place QR codes on posters or screens, directing audiences to exclusive offers, contests, or product information.
• Live Events & Influencer Engagements: Some brands collaborate with PVR Cinemas to host pre-movie brand launches, influencer meet-ups, or product demonstrations.

5. Ticket & App-Based Advertising

• E-Ticket & Mobile App Ads: PVR’s online ticketing system allows brands to place ads on digital tickets, confirmation emails, and mobile app notifications.
• Promo Codes & Discounts: Advertisers can offer exclusive promo codes for PVR moviegoers, encouraging them to engage with the brand post-movie.

Who should consider advertising in PVR Cinemas?

PVR Cinemas offers an exceptional platform for businesses looking to engage with a broad and diverse audience. The high-footfall environment, along with a unique captive audience, makes PVR Cinemas an ideal advertising medium for various industries. Below are the key categories of businesses that can significantly benefit from advertising in PVR Cinemas:

Entertainment & Media Brands

For movie studios, streaming platforms, and entertainment-related companies, PVR Cinemas offers an ideal environment to target moviegoers. Pre-show advertisements allow brands to showcase trailers, teasers, or promotional content, ensuring they reach a highly engaged audience who is already in the mindset for entertainment.

Consumer Goods & Lifestyle Brands

Brands in the FMCG sector, including food and beverage companies, clothing, and lifestyle products, can utilize the cinema environment to reach a captive audience. Advertising in PVR Cinemas provides a unique opportunity to connect with customers in an engaging, high-quality setting, driving awareness and sales.

Technology & Mobile Brands

Tech companies, particularly those in the mobile phone, gadgets, and electronics space, can leverage PVR’s vast audience to promote their latest products. Cinematic ads offer a visually immersive experience, making it easier to captivate tech-savvy consumers who are frequent cinema-goers.

Automotive & Luxury Brands

Automobile manufacturers and luxury brands looking to reach affluent, aspirational customers can utilize PVR Cinemas’ advertising platforms. The premium nature of the cinema experience aligns well with brands aiming to create a sophisticated, upscale image.

Hospitality & Travel Industry

Hotels, resorts, and travel agencies can benefit from advertising at PVR Cinemas, especially with ads that promote vacation packages, destination experiences, and special offers. Given the broad demographic that cinemas attract, these ads have the potential to reach a wide range of potential travelers.

Food & Beverage Brands

Restaurants, cafes, and snack brands can use cinema advertising to tempt moviegoers with promotions, new menu items, or special offers. With PVR’s concessions and in-theater food offerings, it’s an excellent way to drive immediate sales during a visit to the cinema.

Retail & Shopping Malls

Retailers and shopping malls looking to increase foot traffic and awareness can find PVR Cinemas a great medium for advertising sales, seasonal promotions, or new store openings. The local appeal of cinema advertising is perfect for retail brands looking to engage a broad and diverse audience.

Health & Wellness Brands

Healthcare companies, wellness centers, and fitness brands can tap into PVR Cinemas’ platform to promote services, treatments, and wellness products. This is especially effective for targeting a broad demographic that is interested in healthy living and self-care.

Education & Training Providers

Institutes offering educational courses, online programs, or coaching centers preparing students for competitive exams can find value in cinema advertising. PVR Cinemas provides an engaging platform for showcasing educational opportunities to parents and students alike.

Event Organizers & Entertainment Venues

Concerts, theatre performances, sports events, and festivals can use PVR Cinemas as a venue for promoting upcoming events. With high-quality visuals and a captive audience, advertising in PVR can help drive ticket sales and awareness for any entertainment-related event.

How can Excellent Publicity help you with advertising in PVR Cinemas?

Excellent Publicity is your trusted partner in navigating the powerful advertising opportunities available in PVR Cinemas. With extensive expertise in cinema advertising and a deep understanding of the media landscape, we help brands craft effective and impactful campaigns. Here's how we can assist you:

1.Tailored Advertising Solutions

We understand that each brand has unique needs. Excellent Publicity works with you to develop custom-tailored advertising strategies for PVR Cinemas, ensuring that your brand message resonates with your target audience. Whether you need a short pre-show ad or a more extensive campaign across multiple locations, we’ve got you covered.

2.Creative Consultation & Content Development

Our team of experts provides creative consultancy, helping you craft high-quality, attention-grabbing advertisements that stand out on the big screen. From designing compelling visuals to creating engaging scripts, we ensure your brand captures the audience’s attention and leaves a lasting impression.

3.Targeted Audience Reach

By analyzing your business goals and audience demographics, we help you choose the right cinema locations and timings for your advertisements. With our strategic insights, your ad will reach the right people at the right time, increasing the effectiveness of your campaign.

4.Seamless Campaign Execution

From conceptualization to execution, Excellent Publicity handles all aspects of your cinema advertising campaign. We manage the process, ensuring smooth ad placement, coordination with PVR, and timely delivery. You can rest assured that your campaign will be executed flawlessly, on schedule, and within budget.

5.Maximizing ROI

With our expertise, we focus on driving measurable results. Excellent Publicity ensures that your cinema advertising investment delivers a strong return, whether your goal is brand awareness, lead generation, or driving immediate sales.

6.Comprehensive Campaign Analytics

We provide detailed analytics and insights into the performance of your campaign, helping you understand audience engagement and track the impact of your advertisements. This data-driven approach allows us to optimize future campaigns and achieve better results over time.

7.End-to-End Service

Excellent Publicity offers an all-in-one solution for your cinema advertising needs, including concept development, media buying, creative design, and post-campaign analysis. We manage every step of the process, giving you peace of mind and ensuring your ad campaign is executed to perfection.