Advertising in PVR Cinemas

Overview

PVR Cinemas, a film entertainment company was started in 1995, as a result of a joint venture between Village Roadshow Ltd. and Priya Exhibitors Pvt. Ltd. Having started their commercial operations in 1997, PVR has become a National cinema chain, currently boasting of functioning successfully at a staggering 132 locations, making it an impressive choice for Cinema Advertising.

Why choose advertising in PVR?

The advertising media options in PVR are immense. Theatre Advertising can be broadly categorized into Onscreen Cinema Advertising and Off-screen Cinema Advertising, both of which are successfully carried out at all PVR Outlets.

Moreover, PVR boasts of a superlative and recurring audience, as a result of their wholesome cinema experience, allowing advertisers to target an audience which is befitting to their brand and its commercial advertisement motives.

PVR's brand strategy offers cinema screens across ten well categorized cinema labels, covering all spectrums regarding cinema entertainment. It has created 10 different movie-viewing experiences to suit the tastes and spending capacity of different audience segments. So when it comes to advertising on cinema, PVR allows brands with vastly different target audiences to be able to successfully carry out Movie Advertisement with ease.

With the establishment of the country's first multiplex cinema in 1997, PVR has expanded substantially and having acquired Cinemax in 2012, now consists of 612 screens, across 132 cinemas located across 51 cities. PVR now entertains over 95 million viewers annually.

 

Advertising in Cinema, through PVR, will lead to impressive brand outreach, considering the number of screens nationwide and their respective seating capacity.

State	No. Of Screens	Total Seating Capacity ( Approx)	State	No. Of Screens	Total Seating Capacity(Approx)
Andhra Pradesh	4	950+	Madhya Pradesh	11	2,500+
Assam	2	500+	Maharashtra	160	40,000+
Chhattisgarh	17	3,800+	Punjab	54	11,000+
Delhi	50	11,500+	Rajasthan	6	1,600+
Gujarat	64	13,000+	Tamil Nadu	37	8,500+
Haryana	33	6,500+	Telangana	43	8,800+
Jammu and Kashmir	2	500+	Uttar Pradesh	67	14,000+
Jharkhand	7	1,600+	Uttarakhand	5	730+
Karnataka	89	16,400+	West Bengal	13	3,300+
Kerala	13	2,500+	Total Capacity		1,40,000+

 

With a collective nationwide reach of more than 1.4 Lakh people per day per show, display advertising at PVR would ensure a high ROI for your advertising campaign and a successful execution of your advertising strategies, leading to a distinctive and widespread Brand Positioning amongst the target audience

The Branding options in PVR

Cinema Advertising Option	Description
Mute Slide	Static slide within the selected timeframe. It can be of 10 sec, 20 sec, 30 sec and so on.
Audio/Video Slide	Static slide played on screen with audio score in background. It can be of 10 sec, 20 sec, 30 sec and so on.
Ad Film	A video ad played on screen.

The steps in Execution

Mentioned below is the process required for a successful cinema campaign in PVR:

1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
2. Plan the campaign with us: We will assist you in terms of choosing cinema screens, right ad format, audience reach, ad length, campaign duration and latest movie list to have a successful campaign on-screen.
3. Receive the best quotes: We provide lowest assured rates with best services for Cinema Screens across India. The cinema advertising rates differ according to regular movie week, block buster movie week or mega block buster movie week.
4. Provide creative: Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in cinema advertising is jpeg for ad slide and MOV for ad film. Once you share the creative we will get it converted in cinema ad format with extra cost associated with it.
5. Creative Specification:

   Ad Type	Specification	Ad Format
   Slide	2048 (W) X 858 (H) pixel, Image: Minimum 300 dpi	Jpeg
   Video	High Resolution, Minimum 1080 dpi	.MOV or MP4
   Audio	High clarity	.WAV

6. Censor Certification: A censor certificate is mandatory before placing a video ad in cinema theatres. An advertiser can directly apply for censor certificate or we can provide it with extra cost associated with it. Censor certification process takes at least a week.
7. Go Live: See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.
8. Receive proof of execution: Receive inspection pass through cinema theatres during the campaign period. Inspection pass is used to inspect the ad being played in cinema theatre.

Why hire Excellent Publicity for Advertising in PVR?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services and accomplished advertising techniques to have remarkable cinema campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.

We deliver plenty of cinema screens across India so you can create cinema advertising and marketing campaign that best fits your message, brand and budget.

Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing.

So what are you waiting for, the best cinema advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.