Overview
A subsidiary company of INOX Group, INOXLeisure Limited is dedicated to cinema entertainment.INOXLeisure Limited is amongst India’s largest Cinema Chain. Having redefined the cinema experience in India with their 7- Star experience, INOXLeisure Limited is now amongst India’s largest Cinema Chain. INOX Leisure limited now has a vast reach, with 520 screens in 65 cities, making it an impressive choice for marketing and advertising.
Why Choose Advertising in INOX?
INOX is located in all the right locations nationwide, in premier business parks and elite residential areas, ensuring an optimum audience for your cinema advertising.
INOX provides a multitude of On-screen and Off-Screen advertising options, ranging from Onscreen Audio-Visuals, to Banners, Lift Branding, Poster Cases,Seat Flaps, Popcorn Box Branding, Trivisions, and a lot more options for display advertising. With the right campaign for your marketing strategy, advertising at INOX would lead to an enhanced Brand recall rate with its 360 Degree in cinema advertising environment, ensuring an impressive ROI for your advertising budget.
INOX is known for bringing forward the latest in projection and audio technology and with digital cinema having been incorporated throughout all INOX Screens, execution of on-screen advertisement would be completely seamless, and up to your expectations.
Brand outreach through INOX Cinemas
Advertising in Cinema, through PVR, will lead to impressive brand outreach, considering the number of screens nationwide and their respective seating capacity.
|
State |
No. of Screens |
Seating Capacity |
|
Delhi |
16 |
28000+ |
|
Haryana |
16 |
24000+ |
|
Karnataka |
35 |
41000+ |
|
Maharashtra |
98 |
112000+ |
|
Punjab |
4 |
900+ |
|
Tamil Nadu |
9 |
5000+ |
|
Telangana |
11 |
6000+ |
|
Uttar Pradesh |
13 |
13000+ |
|
West Bengal |
34 |
56000+ |
|
Total |
400+ |
260000+ |
With a collective reach of more than 2.6 Lakh people, display advertising at PVR would ensure a high ROI for your advertising campaign and a successful execution of your advertising strategies, leading to a distinctive and widespread Brand Positioning amongst the target audience
The Branding options in INOX
|
Cinema Advertising Option |
Description |
|
Mute Slide |
Static slide within the selected timeframe. It can be of 10 sec, 20 sec, 30 sec and so on. |
|
Audio/Video Slide |
Static slide played on screen with audio score in background. It can be of 10 sec, 20 sec, 30 sec and so on. |
|
Ad Film |
A video ad played on screen. |
The steps in Execution
Mentioned below is the process required for a successful cinema campaign in INOX:
- Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
- Plan the campaign with us: We will assist you in terms of choosing cinema screens, right ad format, audience reach, ad length, campaign duration and latest movie list to have a successful campaign on-screen.
- Receive the best quotes: We provide lowest assured rates with best services for Cinema Screens across India. The cinema advertising rates differ according to regular movie week, block buster movie week or mega block buster movie week.
- Provide creative: Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in cinema advertising is jpeg for ad slide and MOV for ad film. Once you share the creative we will get it converted in cinema ad format with extra cost associated with it.
- Creative Specification:
Ad Type
Specification
Ad Format
Slide
2048 (W) X 858 (H) pixel, Image: Minimum 300 dpi
Jpeg
Video
High Resolution, Minimum 1080 dpi
.MOV or MP4
Audio
High clarity
.WAV
- Censor Certification: A censor certificate is mandatory before placing a video ad in cinema theatres. An advertiser can directly apply for censor certificate or we can provide it with extra cost associated with it. Censor certification process takes at least a week.
- Go Live: See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.
- Receive proof of execution: Receive inspection pass through cinema theatres during the campaign period. Inspection pass is used to inspect the ad being played in cinema theatre.
Why hire Excellent Publicity for Advertising in INOX?
Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services and accomplished advertising techniques to have remarkable cinema campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.
We deliver plenty of cinema screens across India so you can create cinema advertising and marketing campaign that best fits your message, brand and budget.
Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing.
So what are you waiting for, the best cinema advertising plan is just a few clicks away.
For more details, contact us or write us at inquiry@excellentpublicity.com.
FAQs
The minimum budget required to advertise at INOX can vary depending on factors such as the duration of the campaign, the specific cinema location, and the ad format. Generally, campaigns at INOX start at a lower budget for targeted regional or specific movie screenings. For larger national campaigns or premium time slots, the budget may need to be adjusted accordingly. It's best to consult with the INOX advertising team to determine the most cost-effective options based on your goals and budget.
Yes, INOX allows advertisers to choose specific movies for their ads. Whether you're targeting a particular genre, audience demographic, or high-traffic film, you can align your ad campaign with movies that attract your ideal customers. By selecting films that resonate with your target audience, you increase the likelihood of your ad being noticed and remembered.
At INOX, ads are typically displayed through digital screens before the movie starts, during intermissions, and sometimes at the entrance areas. You can choose to run a static image, a video ad, or even a combination of both. These ads are shown in high-quality projection, ensuring that they capture the attention of moviegoers. The ad duration can range from a few seconds to a minute, depending on the agreement.
Tracking the success of your campaign at INOX can be done through various methods, including customer feedback, brand surveys, and tracking digital metrics if your campaign includes online elements. Additionally, some campaigns can incorporate QR codes or promotional codes within the ads to track engagement directly. Collaboration with INOX’s marketing team also allows you to get detailed reports on audience reach and ad frequency for more accurate campaign performance assessment.
Yes, INOX provides flexibility in targeting specific cities or regions for your ad campaign. Whether you're aiming for a local, regional, or national audience, INOX’s network of cinemas across multiple locations allows you to tailor your advertising strategy. You can choose specific theaters or cities where your target demographic is most likely to be present, ensuring that your campaign delivers optimal results.
The lead time for submitting ads to INOX varies depending on the format and scope of your campaign. Typically, it’s advisable to submit video or digital ads at least 2 to 3 weeks prior to the desired screening dates. This gives INOX time to review the material and ensure that everything is in place for the smooth airing of your ad. For more detailed or customized campaigns, longer lead times may be needed to accommodate production and approval processes.