Advertising in INOX

Overview

A subsidiary company of INOX Group, INOXLeisure Limited is dedicated to cinema entertainment.INOXLeisure Limited is amongst India’s largest Cinema Chain. Having redefined the cinema experience in India with their 7- Star experience, INOXLeisure Limited is now amongst India’s largest Cinema Chain. INOX Leisure limited now has a vast reach, with 520 screens in 65 cities, making it an impressive choice for marketing and advertising.

Why Choose Advertising in INOX?

INOX is located in all the right locations nationwide, in premier business parks and elite residential areas, ensuring an optimum audience for your cinema advertising.

INOX provides a multitude of On-screen and Off-Screen advertising options, ranging from Onscreen Audio-Visuals, to Banners, Lift Branding, Poster Cases,Seat Flaps, Popcorn Box Branding, Trivisions, and a lot more options for display advertising. With the right campaign for your marketing strategy, advertising at INOX would lead to an enhanced Brand recall rate with its 360 Degree in cinema advertising environment, ensuring an impressive ROI for your advertising budget.

INOX is known for bringing forward the latest in projection and audio technology and with digital cinema having been incorporated throughout all INOX Screens, execution of on-screen advertisement would be completely seamless, and up to your expectations.

Brand outreach through INOX Cinemas

Advertising in Cinema, through PVR, will lead to impressive brand outreach, considering the number of screens nationwide and their respective seating capacity.

State	No. of Screens	Seating Capacity
Delhi	16	28000+
Haryana	16	24000+
Karnataka	35	41000+
Maharashtra	98	112000+
Punjab	4	900+
Tamil Nadu	9	5000+
Telangana	11	6000+
Uttar Pradesh	13	13000+
West Bengal	34	56000+
Total	400+	260000+

 

With a collective reach of more than 2.6 Lakh people, display advertising at PVR would ensure a high ROI for your advertising campaign and a successful execution of your advertising strategies, leading to a distinctive and widespread Brand Positioning amongst the target audience

The Branding options in INOX

Cinema Advertising Option	Description
Mute Slide	Static slide within the selected timeframe. It can be of 10 sec, 20 sec, 30 sec and so on.
Audio/Video Slide	Static slide played on screen with audio score in background. It can be of 10 sec, 20 sec, 30 sec and so on.
Ad Film	A video ad played on screen.

The steps in Execution

Mentioned below is the process required for a successful cinema campaign in INOX:

1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
2. Plan the campaign with us: We will assist you in terms of choosing cinema screens, right ad format, audience reach, ad length, campaign duration and latest movie list to have a successful campaign on-screen.
3. Receive the best quotes: We provide lowest assured rates with best services for Cinema Screens across India. The cinema advertising rates differ according to regular movie week, block buster movie week or mega block buster movie week.
4. Provide creative: Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in cinema advertising is jpeg for ad slide and MOV for ad film. Once you share the creative we will get it converted in cinema ad format with extra cost associated with it.
5. Creative Specification:

   Ad Type	Specification	Ad Format
   Slide	2048 (W) X 858 (H) pixel, Image: Minimum 300 dpi	Jpeg
   Video	High Resolution, Minimum 1080 dpi	.MOV or MP4
   Audio	High clarity	.WAV

6. Censor Certification: A censor certificate is mandatory before placing a video ad in cinema theatres. An advertiser can directly apply for censor certificate or we can provide it with extra cost associated with it. Censor certification process takes at least a week.
7. Go Live: See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.
8. Receive proof of execution: Receive inspection pass through cinema theatres during the campaign period. Inspection pass is used to inspect the ad being played in cinema theatre.

Why hire Excellent Publicity for Advertising in INOX?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services and accomplished advertising techniques to have remarkable cinema campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.

We deliver plenty of cinema screens across India so you can create cinema advertising and marketing campaign that best fits your message, brand and budget.

Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing.

So what are you waiting for, the best cinema advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.