Advertising in Carnival Cinemas

Overview

Carnival Cinemas is a leading cinema chain in India, started in 2012 in Angamaly, Kerala. After having acquired Broadway Cinemas in 2014, Carnival Cinemas has seen steady growth, with them going global with screens in Singapore in 2016. Since then they have expanded substantially, with more than 450 screens in 115 cities.

Why choose advertising in Carnival Cinemas?

The advertising media options in Carnival Cinemas are immense, and not only in terms of display advertising.When it comes to theatre Advertising, Carnival Cinemas offers Onscreen Cinema Advertising and Off-Screen Cinema Advertising in the following ways –

• AUDI Doors Advertising
• Seat Branding
• Stairs Branding
• Pillow/Blanket Branding in Recliners/Sofas
• Frisking Booth Branding
• Security Uniform Branding
• Standees at Entrance
• Gate Arch at Entrance
• Floor Stickers
• Standees
• BackLits
• Posters
• Product Display
• Sampling
• TV Wall Branding
• LED Branding
• Floor Sticker
• Lobby Radio
• Hologram Branding
• Data Generation Promoters
• Leaflet Distribution
• Kiosk/Sampling

Such an extensive list of Advertising methods would allow you to engage with your target audience through an extensive advertising strategy on multiple platforms, allowing you to achieve complete Brand Saturation among your Audience segment, making Carnival Cinemas a suitable choice for Cinema Advertising

With the establishment of the country's first multiplex cinema in 2012, Carnival Cinemas has expanded substantially and now consists of over 470 screens, across 162 cinemas located in120 cities. Carnival Cinemasnow entertains over 50 million viewers annually.

Brand outreach through Carnival Cinemas

Advertising in Cinema, through Carnival Cinemas, will lead to impressive brand outreach, considering the number of screens nationwide and their respective seating capacity.

State	Total Seating Capacity ( Approx)
Delhi	550+
Gujarat	1000+
Haryana	600+
Karnataka	650+
Maharashtra	1600+
Punjab	1000+
Telangana	2100+
Uttar Pradesh	6100+
West Bengal	1500+
Total	15400+

 

With a collective reach of more than 15000 people per show per day, display advertising over a long term at Carnival Cinemas would ensure a high ROI for your advertising campaign and a successful execution of your advertising strategies, leading to a distinctive and widespread Brand Positioning amongst the target audience

The Branding options in Carnival Cinemas

Cinema Advertising Option	Description
Mute Slide	Static slide within the selected timeframe. It can be of 10 sec, 20 sec, 30 sec and so on.
Audio/Video Slide	Static slide played on screen with audio score in background. It can be of 10 sec, 20 sec, 30 sec and so on.
Ad Film	A video ad played on screen.

The steps in Execution

Mentioned below is the process required for a successful cinema campaign in Carnival Cinemas:

1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
2. Plan the campaign with us: We will assist you in terms of choosing cinema screens, right ad format, audience reach, ad length, campaign duration and latest movie list to have a successful campaign on-screen.
3. Receive the best quotes: We provide lowest assured rates with best services for Cinema Screens across India. The cinema advertising rates differ according to regular movie week, block buster movie week or mega block buster movie week.
4. Provide creative: Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in cinema advertising is jpeg for ad slide and MOV for ad film. Once you share the creative we will get it converted in cinema ad format with extra cost associated with it.
5. Creative Specification:

   Ad Type	Specification	Ad Format
   Slide	2048 (W) X 858 (H) pixel, Image: Minimum 300 dpi	Jpeg
   Video	High Resolution, Minimum 1080 dpi	.MOV or MP4
   Audio	High clarity	.WAV

6. Censor Certification: A censor certificate is mandatory before placing a video ad in cinema theatres. An advertiser can directly apply for censor certificate or we can provide it with extra cost associated with it. Censor certification process takes at least a week.
7. Go Live: See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.
8. Receive proof of execution: Receive inspection pass through cinema theatres during the campaign period. Inspection pass is used to inspect the ad being played in cinema theatre.

Why hire Excellent Publicity for Advertising in Carnival Cinemas?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services and accomplished advertising techniques to have remarkable cinema campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.

We deliver plenty of cinema screens across India so you can create cinema advertising and marketing campaign that best fits your message, brand and budget.

Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing.

So what are you waiting for, the best cinema advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.