Overview
Cinema is an integral part of the entertainment industry today but besides serving the entertainment purpose, it also plays an extremely important part in the advertising business. Over years it has evolved as an extremely important and effective advertising medium for brands everywhere. There are various options for advertising available under cinema advertising. It is primarily classified as- On screen and Off screen. On-screen and off screen further include a plethora of formats from which the advertisers can choose according to their needs and budget. On screen ads are the most. Cinema Advertising is a powerful and engaging medium for all sorts of brands. The significant impact that it is able to create on the audience by the quality of display and sound is unequalled by any other medium. Advertising in cinema theatres is becoming the highly adapting because it has the maximum impact on a campaign. The unique experience that cinema advertising gives to the audience increases the impact in a way no other medium can. Because of this more and more brands are preferring this medium for their ad campaigns. But at the same time a lot of new advertisers still remained confused and slightly apprehensive about investing in this medium and especially about the pricing of it. And in order to simplify it, we have listed down the criterions on the basis of which advertisers can better estimate and understand the cost of advertising through this medium-
- City- The city that the advertiser wishes to run the campaign in is an extremely important factor. Different cities of the country differ from each other in terms of the movies popular there, the language, the demand for the cinema advertising, the living standards of people and the city culture in general and thus the rates also vary accordingly. The rates are usually the highest in the tier 1 and tier 2 cities due to massive demand and high listenership in these areas.
- Cinema Chain - After deciding on the city, advertiser have to select the exact Cinema Chains through which they would like advertise. Different Cinema Chains target different economic classes and have different capacities and demand and thus the advertiser has to first be clear with their requirements and then decide on the cinema chain. The big cinema chains like PVR and Cinepolis have more popular and target more sophisticated audiences and thus the demand for advertising through these chains is the highest due to which the rates are also on the higher side. The advertisers need to select the Cinema Chains very carefully as different Cinema Chains cater to different groups of people and thus advertisers have to first take in account the economic status of their target audience and then accordingly select the cinema chain.
- Movie- The movie during which you wish for your ad to play is also an extremely important determinant of the total cost as well the reach of the campaign. Movies are divided on the basis of the popularity and reach they’re expected to generate and accordingly the rates for advertising prior to a particular movie also vary. With movies with high popularity, here a is heavy demand for advertising and thus, rates for advertising during movies that are blockbuster hits are higher than the ones that are less popular.
- Number of Screens- The number of screens through which the advertiser wishes to advertise also is an important factor. Not only does it have an impact on the total cost of the campaign but in cases where the advertiser opts for a large number of screens it can also help them in getting a discount on the rates.
- Duration of Ad- Since the rates are on per second basis thus, the duration of the ad is also an important component of the pricing of these ads. The minimum duration is usually 10 seconds but advertisers can go for a longer slot if they wish.
- Total Campaign Duration- The number of weeks that an advertiser wishes for the campaign to run also affects the total costs. The minimum period is 1 week in most cases but in case an advertiser opts for a longer campaign, they might receive some discount on the total cost of the campaign,
- Capacity- Another very important criterion that cannot be ignored when it comes to this medium is the capacity of the cinema hall. In case of cinema advertising the maximum number of people that can view the ad is limited to the capacity of the theatre and thus a large capacity would give brands a higher reach due to which the screens that have large capacity are more expensive.
- Media Option- Cinema Advertising includes a large number of options for advertising. It is primarily divided into On-screen and Off-screen advertising which further include a variety of ad formats each of which has different rates according to their impact and visibility
- Agency- Agency that you select for the execution of your campaign also creates a vast difference in cost. But cost shouldn’t be sole criterion when selecting the agency as the execution and the effectiveness of the agency also plays a key role. It is advisable not to buy services directly from ad space owners and instead go through with a trusted agency as they not only have greater bargaining power but also ensure smooth and hassle-free execution.
Why hire Excellent Publicity for Cinema Advertising Campaign?
“The name says it all”
Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.
We at Excellent Publicity truly believe that client satisfaction is the main focus and mission of our organisation and thus, all our efforts are focussed on providing our clients with premium quality service in order for them to get the best results. With the large range of alternatives that we provide, our clients can flexibly choose the option that best suits their needs, message, brand and budget.
Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.
Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines and various others. Besides this we have worked with brands of all types and sizes to provide them with advertising services that has the best reach with their target audience. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image. With our flawless execution and dedicated efforts, we have never given our clients a reason to complain.
With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution.
For more details, contact us or write us at inquiry@excellentpublicity.com.