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Advertising Media

The term Advertising Media can be broken into two parts- “Advertising” which refers to all types of marketing communication that are openly paid and impersonal in nature.


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  • Radio Advertising
  • Cinema Advertising
  • Transit Advertising
  • Outdoor Advertising
  • Newspaper Advertising
  • Television Advertising


The term Advertising Media can be broken into two parts- “Advertising” which refers to all types of marketing communication that are openly paid and impersonal in nature, and “media” which refers to all means of mass communication. Advertising Media thus, includes all those media formats through which brands can advertise their products and promote themselves amongst the mass. These may be- Radio, Television, Newspaper, Hoardings, Billboards, or even Websites. Different Advertising Media use different elements that to attract the audience in order to communicate the brand’s message.

Importance of Advertising Media

Advertising media plays an extremely important role throughout the life of any business. It is truly the heart of any marketing strategy. It is the means through which the business communicates to its target consumers. Not only are they effective in increasing the short-term sales of a business but also help in improving, developing and maintaining the long-term image of the brand. Through Advertising Media, not only are the brands able to communicate the specifications and benefits of the product but also the values that the brand stands for. Brands have to very carefully decide on the advertising media that they wish to use as it defines their overall marketing strategy, target audience and also expenditure.

Types of Advertising Media

  • There are various types of advertising media each with advantages and disadvantages of its own. They differ from one another in various respects such as the target group, effectiveness, price duration, elements etc.
  • Some of the most important and commonly used Advertising media are- Radio, Television, Magazines, Newspaper, Outdoor media, Cinema,Digital, Transit Media
  • Besides these are a vast plethora of other advertising mediums referred to as the non-traditional advertising media
  • All the advertising media are owned by different organisation from whom they’ve to bought or rented for the purpose of advertising for the particular business.

Why choose Excellent Publicity for Media Planning?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.

Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.

Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines and various others. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image.

With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution.

For more details, contact us or write us at inquiry@excellentpublicity.com.

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