Overview
An Advertising Campaign is a series of advertisements message that share a single idea and theme which make up an integrated marketing communication. Advertising Campaigns appear in different media channels across a specific time frame that may or may not be clearly defined. Modern Advertising campaigns often combine multiple online and offline channels such as online social media, TV etc.
A critical part of making an advertising campaign is determining the theme as its sets the tone for individual advertisements that would be presented to the target audience through different mediums. The campaign theme is the central message that will be communicated in the various promotional activities. These themes can be long term or even short term according to the requirements of the advertiser.
Advertising Campaigns are a very important aspect of the marketing mix of any business and they not only help in increasing the sales but also facilitate the over all brand building. With the series of individual ads built around the same theme of the campaign the attempt is to get the prospective consumer surrounded by the brand and its message in such a way that they not only become familiar to the brand but also develop likability for it. Especially with the newer brands ad campaigns are the most reliable way of getting the consumers’ attention towards the brand. Having being curated by the brand itself, the campaign results are in the same directions as per the wishes of the organisation.
Advertising Campaigns having been planned in advance with careful attention to detail are known to the most effective form of marketing communication. The different elements used in the campaign ensure that the message is retained by the audience. The modern practice when it comes to developing advertising campaigns is to have a secondary theme besides the theme of the product being promoted, that focuses on social or emotional issue. This helps the brand in developing a better connect with the audience and also adds the brand image.
Why releasing an advertising campaign through Excellent Publicity?
Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.
Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.
Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines and various others. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image.
With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution.
For more details, contact us or write us at inquiry@excellentpublicity.com.