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Business Advertising

Marketing lies at the core of any growing business but what lies at the core of marketing itself is effective Business Advertising. Business advertising is one type of marketing communication that is openly paid and impersonal in nature.


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Marketing lies at the core of any growing business but what lies at the core of marketing itself is effective Business Advertising. Business advertising is one type of marketing communication that is openly paid and impersonal in nature. From the time we get up from our beds in the morning to the times we sleep at night we are bombarded by ads everywhere. Whether it is television, radio, newspaper, streets, malls, cinema or even the internet, business advertising in its one form or the other is present everywhere. It is one of the most important aspects that contribute to the success of any business. While business advertising can be a major expense, it is truly indispensable and extremely beneficial for any business for the following reasons-

  • Increasing Footfall- While the overall sales generation depends on a lot of factors, there is one thing that advertising can certainly do for your business and that is generate higher footfall. Through advertising, brands are able to create a curiosity and interest about their product amongst the audience which encourages them to know more about it.
  • Product Launches- Business advertising is especially crucial at the time of product launches for new as well as existing brands. This a period when the consumers aren’t even slightly aware about your brand and product and advertising at this stage allows the brands to communicate with the audience in a way they wish to.
  • Improve Brand Image- Another major advantage of advertising is it can and has lifted as well created positive brand images for a lot of brands. Being extremely planned and controlled it basically allows the brands to have good control over their perception amongst the public adding to the brand value and loyalty that the consumers have towards the brands.
  • Drive Out Negative Perception- As an extension to the merit of improving the brand image, advertising also has the capability of driving out the negative perceptions that the audience might have towards the product and the brand. The techniques and tactics used in advertising all work in synergy to create, improve and maintain the image of the brand.
  • Convince- The creativity and the technicalities that goes behind advertising combines all ethos, pathos and logos to convince the audience about the superiority of your brand over the others. With the high-level competition that we have today in the markets, convincing the viewer in a such a way that there is no confusion or doubt in his or her mind is necessary to gain market leadership.
  • Spreading Word About Schemes and Offers- Advertising also acts as a support to other promotional techniques like sales promotion by giving information to the audience about the offers or the schemes introduced about the brand. While sales promotion is an exceptional technique to convince the consumer, it would be pointless to have it if the consumer is not made aware of it which is why we need advertising.
  • Stand-out from the competition- One major advantage of business advertising is that it allows the brand to stand out in competitive environment. It has been observed that most consumers tend prefer to buy products of brands whose advertisements have been seen by them over those that haven’t. Through advertisements brands get to talk about the points of parity and points of difference as well as their USP which can help them prove their superiority over the others in the market.

Why choose Excellent Publicity for planning an advertising campaign?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.

Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.

Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines and various others. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image.

With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution.

For more details, contact us or write us at inquiry@excellentpublicity.com.

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